PNP1

1. PERSONAL BRAND EXPLORATION
Connor Dixon
Project & Portfolio I: Week 1
February 2nd, 2023

2. My name is Connor Dixon. I am 19 years old. I
was born in Arizona, I moved to Colorado when I
was 3 years old and moved back to Arizona
when I was 15 after my parents split. I didn’t
know what I wanted to do because most of my
free time was used working and helping my
mom take care of my little brothers. For that
reason, I feel I am more grown and mature than
most my age. I always enjoyed sports, and when
Covid hit I became much more fascinated with
the behind the scenes and analytical side of
sports and would love to work in the industry,
and I would love to get a job as soon as I can so
I can have success early in my life.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Debate show host
• Sideline reporter
• Pre-game show host
BRAND ARCHETYPE – I try my
best to make sure I am being
entertaining and giving the viewers
a reason to tune in to my show.
Sportscasting for ESPN
Picture Relevant
to Your Industry
Goes Here

4. Sportscasters
TARGET AUDIENCE
John Clark
Outreach Plan:
• I will prepare what questions I will ask him so I’m ready
if/when he responds.
• I will direct message John on Instagram.
• I will contact NBC Philadelphia in attempt to get in
contact with John.
PROFILE
PICTURE
Sports Reporter at NBC
Philadelphia
Sullivan Carter
Outreach Plan:
• I will look at positions he is hiring for at Silver Waves
Media.
• I will contact him via LinkedIn
• I will try to contact him on the Silver Waves Media
website if he doesn’t respond on LinkedIn.
PROFILE
PICTURE
VP at Silver Waves Media
Ambre Moton
Outreach Plan:
• I will find out exactly what they do at Lee Enterprises
and ask who I contact to get hired.
• I will contact them via LinkedIn and mention that I am a
Full Sail student.
• I will try to stay in contact with Ambre throughout my
time at Full Sail.
PROFILE
PICTURE Story Teller at Lee
Enterprises (Full Sail
Graduate)

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a job in the Sportscasting industry
‣Take any opportunity and apply to many
different jobs for different companies.
Mid Term: (2026)
• Have a full-time job I enjoy in the Sportscasting
industry
‣Take every opportunity and job until I find a
place I can be long term.
Long Term: (2030)
• Be part of a debate show, preferably on ESPN.
‣Work my way up in the industry until I have an
opportunity to be a part of a debate show on
ESPN and show why I deserve to be a part of
said show.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Experience with Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Experience with Microsoft Office Novice / Adept / Expert
Communication Novice / Adept / Expert
Time Management Novice / Adept / Expert
Networking
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Team Work Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I help those seeking to gain more sports
knowledge stay updated with what’s going
on in the world of sports by going over
sports news and providing my unique
outlook on said news.
PROMISE

8. CREDENTIALS
Work Experience:
• Sales floor associate, Gap
• OMNI team associate, Kohl’s
• Youth sports coordinator, i9
Education:
• High School Diploma, Arizona Virtual
Academy
• Sportscasting Bachelors Degree, Full Sail University (Year 1)
Awards:
• Employee of the Month at Gap in March
of 2021.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Tyrek Bryant
Industry Experience:
• None
Education:
• Full Sail University (2022-2024)
Leadership Experience:
• None found
Skills and Proficiencies:
• Customer Service - 0 endorsements
• Critical Thinking - 0 endorsements
• AP Broadcast Writing - 0 endorsements
Connor Dixon
Overall Online Presence:
• 9 connections, customized banner image, good
headshot, good profile detail, no published articles, not
active on other social media, LinkedIn URL is
customized.
• Grade: Poor 36 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Highschool Diploma- Arizona Virtual Academy
• Full Sail University (2022-2024)
Leadership Experience:
• OMNI team lead at Kohl’s (1 year)
• Trained new associates at Kohl’s (1 year)
Skills and Proficiencies:
• Social Media - 0 endorsements
• Research - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• 7 connections, customized banner image, good
headshot, good profile detail, no published articles,
Active on Instagram, LinkedIn URL is customized.
• Grade: Poor, 30 out of 100

10. COMPETITION
Owen Lapp
Noteworthy Experience:
• Inventory control manager (1 year, 3 months)
Connor Dixon
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Highschool diploma- Hempfield Senior High School
• Full Sail University (2022-2024)
Skills and Proficiencies:
• Social Media - 0 endorsements
• Graphic Design - 0 endorsements
• Video Production - 0 endorsements
Overall Online Presence:
• 5 connections, customized banner image, good
headshot, link to his Podcast on YouTube, Active on
other social media, has good profile detail.
• Grade: Poor, 34 out of 100
Industry Experience:
• None
Education:
• Highschool Diploma- Arizona Virtual Academy
• Full Sail University (2022-2024)
Leadership Experience:
• OMNI team lead at Kohl’s (1 year)
• Trained new associates at Kohl’s (1 year)
Skills and Proficiencies:
• Social Media - 0 endorsements
• Research - 0 endorsements
• Video Editing - 0 endorsements
Overall Online Presence:
• 7 connections, customized banner image, good
headshot, good profile detail, no published articles,
Active on Instagram, LinkedIn URL is customized
• Grade: Poor, 31 out of 100

11. BRAND POSITION
For those who seek to learn more about sports
who like to hear multiple takes on sports topics
and news I provide a unique, unbiased opinion on
what’s going on in the sports world because I
enjoy expressing my opinion and giving others a
platform to debate sports and connect with others.
ENTERTAINER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Baseball PXP Seminar
‣ January 2023 | Full Sail
• Sports Outlook IL Event
‣ January 2023 | Full Sail
• Take Me Out to the Ball Game IL Event
‣ January 2023 | Full Sail
Digital Marketing
• Primary Content: I will make an Instagram, TikTok, and
Twitter account under the same name, “Underdog Sports” and
will have sports news, updates, hot takes, etc. I will also have
a Podcast under the same name.
• Primary Tools: Instagram, Twitter, TikTok, YouTube, Spotify,
and anything else I find along the way that will help me grow
my brand.
• Website: I can use my Website to advertise Underdog Sports
and reach more people.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor who has experience in the industry and
is willing to help me learn and grow as I go through
college and start my career. Jan 1. 2024
Formal Education
• Sportscasting Bachelor's Degree of Science
Technical Skills
• Networking – Full Sail, January 2024
• Marketing – org Full Sail, January 2024
• Graphic design – Full Sail, January 2024
Soft Skills
• Team work – Full Sail, January 2024
• Problem solving – Full Sail, January 2024
• Negotiation – Full Sail, January 2024

14. Connor Dixon
You know how some sports show hosts are biased? Well, what I do is
provide an unbiased opinion on sports topics and allow others to give their
view on the topic. In fact, I am starting a podcast and social media accounts
where I will cover all things sports and allow the audience to voice their
opinions and interact with other sports fans.

15. REFERENCES
Verrastro, B. (2021, December 14). Sports Debate Shows
Ruined Media Coverage - Brandan Verrastro - Medium.
Medium. https://brandanv570.medium.com/sports-debate-
shows-ruined-media-coverage-1d2782d6dd2e
The Editors of Encyclopaedia Britannica. (1998, July 20).
ESPN, Inc. | television network. Encyclopedia Britannica.
https://www.britannica.com/topic/ESPN-Inc
John Clark Profile Photo. (2010, May). Twitter.com.
Retrieved February 2, 2023, from
https://twitter.com/JClarkNBCS/photo
Lapp. (2023, January). Owen Lapp’s LinkedIn profile.
LinkedIn.com. Retrieved January 4, 2023, from
https://www.linkedin.com/in/owen-lapp-60b7b124a/
Bryant. (2023, January). Tyrek Bryant’s LinkedIn profile.
LinkedIn.com. Retrieved January 4, 2023, from
https://www.linkedin.com/in/tyrekbryant/
Carter Sullivan’s LinkedIn Profile. (2016, February).
LinkedIn.com. Retrieved February 4, 2023, from
https://www.linkedin.com/in/sullivan-carter-3b47b310a/
Ambre Moton’s LinkedIn profile. (n.d.). LinkedIn.com.
Retrieved February 4, 2023, from
https://www.linkedin.com/in/ambremoton/