How To Make Webinars Your Number 1 Acquisition Channel

1. how to make webinars
your number one
acquisition channel
@ryan_engley #ubmeetup

2. @ryan_engley #ubmeetup
a quick story
( and some lessons learned )

4. @ryan_engley #ubmeetup

6. 30% 70%
customers new to
unbounce

7. customer
success
marketing

8. three reasons this works
@ryan_engley #ubmeetup

9. for every campaign,
a targeted landing page

10. message match
improves conversion

11. a focused call to action
boosts conversion rates

12. dedicated pages let
you easily optimize

13. dedicated pages let
you easily optimize

14. @ryan_engley #ubmeetup
9 steps to a webinar
marketing machine

15. 9 steps to a webinar
marketing machine

16. step 1
!
choose a topic
and your
presenter

17. step 2
!
build your
registration
landing page

18. step 3
!
connect your
page to
mailchimp and
gotowebinar

19. step 4
!
set up your
post-conversion
conversion

20. step 5
!
send your
email invites
and push
through your
social
channels

21. step 6
!
host your
webinar
(and demo!)

22. step 7
!
convert your
registration
page into a
“get your
recording
page”

23. step 8
!
link to the
recording
from your
landing page

24. step 9
!
continue
gathering
leads
evermore