EasyLuxPG is a solar power generation and Led lighting system with WiFi communication that creates a Personal Smart Grid

1. 1
Energy for Life

2. 2
EasyLux PG wants to address this need:
Clean Energy + Wifi LED light system + IoT Technology + Smart Grid = - consumption + energy saving
MISSION & VISION
The need for a more efficient use of resources has been
highlighted by the EU: it has estimated that if current
consumption rates continue, by 2050 the equivalent of two
planets will be needed to meet our energy needs.
PROBLEM (Mission)
Prevent this gloomy scenario
from happening
NEED (Vision)
Energy consumption more
efficient & environmentally-
friendly

3. 3
THE SOLUTION: AN INNOVATIVE ECOSYSTEM
EASYLUXPG: EFFICIENT PRODUCTION OF ENERGY AND LIGHTING
EasyLuxPG is a LED lighting system with a wireless
infrastructure, light and motion sensors, solar panels and energy
accumulators.
WiFi communication between elements allows for the creation of
a Personal Smart Grid, and the mapping of user’s consumption
for customized energy saving schemes.
Smart Grids = Smart Networks
the electric networks of the future that improves energy flow
management.
FIWARE libraries allows the management software to integrate
with sensors and third-party services for future scenarios.

4. 4
HOW IT WORKS: BLOCK DIAGRAM

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HOW IT WORKS: AMBIENCE

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All network elements making up for EasyLuxPG system (lights, sensors, accumulators, mobile devices) communicate using
the TCP-IP protocol and becoming actual Internet elements, thus creating the Internet of Things.
EASYLUXPG'S POINTS OF STRENGTH
 Wireless: easy communication and reduced costs
 Reconfiguration via software
 On-the-spot and remote real-time control
 Interfacing through PC or mobile devices
 Mapping of energy consumption patterns
 Smart Grid:dynamic scenarios for energy saving
 FIWARE libraries
FIWARE
 Web 2.0 state-of-the-art user interface
 Smart Grid additional info from third-parties sensors
(e.g. whether forecast festivities and geolocation) which
offer for context aware energy saving options.
 Storing of consumptions in Open Data for statistic
analysis
TECHNOLOGICAL INNOVATION: THE IoT
ADVANTAGE
2013 2014 2015
Automotive 96.0 189.6 372.3
Consumer 1,842.1 2,244.5 2,874.9
Generic Business 395.2 479.4 623.9
Vertical Business 698.7 836.5 1,009.4
Grand total 3,032.0 3,750.0 4,880.6
IoT DEVICES
Gartner ha estimated that approx. 2,9 billion “connected
things” will be used in the consumer sector by the end of
2015 (and will reach 13 billions in 2020).

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STAGE 1
IoT devices are in pre-production stage
and will be ready by April 2016
STAGE 2
Mobile Apps for lighting control and
configuration are in pre-production stage. Solar
power generation and accumulators are in
project stage. Both will be ready by Maj 2016
STAGE 3
WEB 2.0 Application (FIWARE) is now in
project stage and will be ready by September
2016
STAGE OF DEVELOPMENT
1
2
3

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THE MARKET
TURNOVER (Frost & Sullivan) MAKET PERCENTAGE
2010: € 343.3 Million Euros 2020: 36% of the Lighting GM
2017: € 1325.1 Million Euros 2030: 74% of the Lighting GM
EasyluxPG is an IoT system. At the moment, only 0.6 % of the objects worldwide are connected to the Net.
It is estimated that in the future all objects will be Internet of Everything with the following expected
figures.
GE: In the next 20 years, the increase in economic value created by the “Internet of Everything” will be
$19 trillion
Gartner: by 2020 a $300 billion-worth revenue growth is expected from IoT product and service suppliers
IDC: the worldwide market for IoT solutions will grow to $7.1 trillion in 2020 from $1.9 trillion recorded in
2013
Amomg industrialised countries, Italy is the most energy-effective: in the last few years, LED lights have
reported a large increase which has resulted in 9.6% savings per year. We start from here and move
worldwide.
IoT GLOBAL MARKET: ESTIMATES & FORECAST
LED LIGHTING GLOBAL MARKET: POTENTIAL DIMENSIONS
WORLDWIDE EXPANSION

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AGEvoluzione Philips Hue LIFX GE LINK WiFiLights FLUX Belkin WeMo
ENERGY SAVING WITH SENSORS YES NO NO NO NO NO NO
OPEN COMMUNICATION PROTOCOL YES NO NO NO NO NO NO
WiFi COMMUNICATION YES YES YES YES YES NO YES
INTERNET OF THINGS YES NO YES YES YES NO YES
CONFIGURABILITY AND
SCALABILITY
YES NO NO YES YES YES YES
INTEGRATION WITH SMART-
GRID/SOLAR PANELS
YES NO NO NO NO NO NO
FIWARE API USE YES NO NO NO NO NO NO
COMPETITORS
There are six large companies providing high-level WiFi lighting solutions geared towards visual comfort
and mood lighting control. The main feature that distinguish EasyLuxPG fundamentally from the others. is
the presence at the same time of WiFi light, sensors and solar panels creating a Customizable Smart Grid.
These are catchy characteristics both for households, offices and the industry
The integration of Apps in the FIWARE platform and the data collection in the Open Data FIWARE cloud turn
the system from a simple infrastructure into a lighting system to easily monitor energy consumption.

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P&L
2016 2017 2018
(€) % (€) % (€) %
TURNOVER 385,000 100% 650,000 100%
1.000.000,00
0
100%
COST OF PRODUCTION 298,200 77% 476,840 73% 733,600 73%
EBIT 86,800 23% 173,160 27% 266,400 27%
NET PROFIT 54,994 14% 110,018 17% 169.259 17%
BUSINESS MODEL
We propose a business model looking and post-sales support.
Our goal:
 Providing vertical IoT technology to LED lighting systems manufacturers and distributors for them to
reach final users through their sales network.
 FIWARE–based SaaS for an advanced management of the system and the integration with devices and
third-party services.
BUSINESS PLAN
INVESTMENT
IRR: 43%

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EASYLUXPG TEAM
(M.S. In Physics)
Team Coordinator
it.linkedin.com/in/uallsi/en
Umberto Allievi
Project Manager
&
Senior Firmware
engineer
Firmware
Engineer
&
App Developer
Team Member 2
it.linkedin.com/in/antonios/en
Antonio Silvestre
Technical
Team Web developer
Ivo Maietti
Web designer
Alessandro Gibbini
Web Marketing
& Social Networkit.linkedin.com/in/fsabrina/en
Sabrina Fumagalli
it.linkedin.com/in/norbertof
Norberto Fumagalli Financial &
General
Management
Randazzo SimoneNorberto Fumagalli CEO
President

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STARUP PER EXPO
As one of the 60 innovative startups
recognized by Regione
Lombardia within the initiative
“Startup per EXPO”, AGEvoluzione has
benefitted from business consulting and
enetrprise management support services.
REFERENCES
QUESTIO 2015
AGEvoluzione is also a CRTT (Centro di Ricerca
e Trasferimento Tecnologico - centre for resarch
and technolgy transfer) accredited by Regione
Lombardia through QuESTIO system.
POLO TECNOLOGICO PAVIA
Polo Tecnologico di Pavia is an
incubator/accelerator for technological
businesses and start-ups, where
AGEvoluzione has its head office, which
offers enterprise support services and
encourages meetings with possible
investors. Together with Polo Tecnologico in
Pavia, AGEvoluzione is going to accomplish
a show room fitted with the system
EasyluxPG.

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SOLUX
Solux deals with lighting technology and
installs LED lighting systems. Through a
partnership with AGEvoluzione, Solux has
acquired EasyluxPG technology to be
used within street lighting in the project
“Smart Lamppost” and for residential use
in lighting systems for apartments and
houses.
PARTNERSHIP
ILDOPPIOSEGNO
IlDoppioSegno Studio Design deals with
designing our product-prototype, coupling
together technological innovation with the
distinctive Italian style. This collaboration aims at
finding new types of material to accomplish
prototypes with technological and functional
contents.
KALPA
Kalpa is a research and development centre
which follows one part of the engineering
process of the prototypes and the ensuing
inspection and testing phases..

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Innovative Startup, Research & Development Center QUESTIO
Polo Tecnologico di Pavia
via F.lli Cuzio 42 – 27100 Pavia, Italy
www.agevoluzione.it
Tel. +39 0382 1726 563