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Communication Skills For Medical Experts: Great Presentations

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Communication Skills for Medical Experts: Professional
Presentations by Expressing Scientific Data Effectively: Giving great speeches by choosing the right verbal and visual elements

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Communication Skills For Medical Experts: Great Presentations

  1. 1. Communication Skills for Medical Experts: Professional Presentations by Expressing Scientific Data Effectively Dr. Günter Umbach © Dr. Günter Umbach www.umbachpartner.com Communication‐Skills‐for‐Medical‐Experts_Presentations
  2. 2. Start Arouse Curiosity
  3. 3. Start Poor example "We did a study"
  4. 4. Question Answer Rhetorical options
  5. 5. "Yuri Gagarin was the first man to journey into outer space" "Who was the first man to journey into outer space?" Yuri Gagarin
  6. 6. Example "The Research Question …"
  7. 7. Challenge Solution Rhetorical options
  8. 8. Example The problem we face …
  9. 9. Past Present Rhetorical options Before After
  10. 10. Example Until recently, the conventional treatment was … Now there is a new option
  11. 11. You are filling a gap
  12. 12. Other Interesting Titles
  13. 13. "Update and new trends …" Example
  14. 14. "3 Myths about …" Example
  15. 15. "Why …" Example
  16. 16. Take them on a journey of discovery
  17. 17. Your presentation should address the audience's interest
  18. 18. Nephrologists: Kidneys and renal function Cardiologists: Heart, vessels and cardiovascular function
  19. 19. Main Pitfall Presenting more than necessary • • • • • • • • • • •
  20. 20. Do not pack too much content into your presentation Real example …
  21. 21. Primary endpoint • 8% in all-cause mortality (non-significant trend: p=0.128) Secondary endpoints • 12% in combined all-cause mortality and all-cause hospitalization (p=0.002) • 10% in cardiovascular mortality (non-significant trend: p=0.073) • 8% in combined all-cause mortality and cardiovascular hospitalization (p=0.036) • 9% in combined cardiovascular mortality and hospitalization (p=0.027) • 8% in fatal and non-fatal … and hospitalization … (p=0.374) Post-hoc analysis • 15% in combined all-cause mortality and hospitalisation … (p<0.001) The clinical study of A versus B resulted in risk reductions of Major Results of XYZ Trial
  22. 22. "Everything is important"
  23. 23. Resist the temptation to present many details
  24. 24. Focus Requires mental clarity
  25. 25. Simplification is what makes  a message more powerful
  26. 26. Use short, strong statements
  27. 27. Ask a rhetorical question (which you then answer)
  28. 28. Use affirmative statements There is no other way … There is only one way … Make the message positive: 
  29. 29. Speak Read Presentation vs Publication Words Words "Minds move  faster than lips"
  30. 30. Choice of Words
  31. 31. 10% of patients die within 5 years 90% of patients are alive after 5 years - [Dr. med. Günter Umbach – Bonn]
  32. 32. - + Examplex reduces mortality Examplex prolongs survival
  33. 33. Fewer side effects Better tolerability - +
  34. 34. Summary Conclusions Lessons learned Results Attractive Headlines Analysis-    
  35. 35. 20% improve- ment 20% difference One option is 20% superior 20% increase ?                          ?               Clear
  36. 36. Alternatives to 'Prove' Underline Emphasize Support Highlight Confirm Document Validate
  37. 37. You misunderstood me Let me explain
  38. 38. Impact People should be able to read your charts
  39. 39. Poor legibility Charts Most frequent mistake Most frequent reason: Font size too small …
  40. 40. Font size too small
  41. 41. Type of Typography
  42. 42. Rare Fonts Common Fonts Arial Calibri Tahoma Microsoft Sans Serif
  43. 43. Negative Typography Positive Typography
  44. 44. THIS TRIAL CONFIRMS THAT SUBSTANTIN CAN IMPROVE … Use upper and lower case letters This trial confirms that substantin can improve … CAPITALS
  45. 45. Stay away from italic style This trial confirms that substantin can improve .. This trial confirms that substantin can improve …
  46. 46. Avoid underlining This trial confirms that substantin can improve … This trial confirms that substantin can improve …
  47. 47. Use line spacing > 1.1 This trial confirms that substantin can improve … This trial confirms that substantin can improve …
  48. 48. Colours Ensure sufficient contrast Light-coloured letters on a light-coloured background are difficult to read
  49. 49. Some people love backgrounds (wallpaper style) Use a white or light background
  50. 50. Best Number  of Bullet Points •  • • Second  Best Number  of Bullet Points •  • • • • "Triplet" …
  51. 51. Diagrams
  52. 52. Do not read your slides … They are called visual aids for a reason …
  53. 53. Ways to express your content in your charts
  54. 54. Which 20% of my charts  produce 80% of the impact  that I wish to generate? Ask: Essential Charts
  55. 55. Speed of processing information Text Table Diagram Image Slow Medium Rapid Very rapid
  56. 56. Substantin reduces endpoint by 75% (from 100 to 25), compared to the control group. Example One, Version 1
  57. 57. Control Substantin 100 25 Endpoint Example One, Version 2
  58. 58. Substantin Endpoint 75% Control Example One, Version 3
  59. 59. Improvement Same 50% 48% 2% Deterioration Results: Recall Example Two, Version 1
  60. 60. Deterioration 2% Improvement 50% Same 48% Example Two, Version 2
  61. 61. Improvement 50% 48% Same Deterioration Example Two, Version 3
  62. 62. Substantin Control
  63. 63. Control Substantin ?
  64. 64. SubstantinControl
  65. 65. Do not "copy and paste" files or scanned documents into your key charts …
  66. 66. Substantin Control
  67. 67. SubstantinControl
  68. 68. Grey Placebo or Control: Color
  69. 69. 80 GFR (ml/min) 75 70 65 60 Time (years) Examplex Control 1 2 3 4 p < 0.05 Examplex helps to maintain renal function Statement Below Diagram
  70. 70. Animation Use sparingly Best: Wipe 
  71. 71. 10 of 80 Avoid Numbering
  72. 72. Oh, how long will this speaker take? What will the Audience Think?
  73. 73. Text ............. ............. ............. ............. ............. ............. ............. ? Layout (Vertical) Text ............. ............. ............. ............. ............. ............. .............
  74. 74. Layout (Horizontal) Text ....................... ........................ ........................ Text ....................... ........................ ........................ ?
  75. 75. Intima-Media-Thickness Intima-Media- Thickness
  76. 76. Intima-Media-Thickness Intima-Media- Thickness
  77. 77. 1) Visual elements (pictures …)   2) Headlines, statements below pictures 3) Subheadlines, bullet points 4) Regular text ("copy", "Fließtext") Impact 
  78. 78. Design
  79. 79. - Embellishments - Decorations - Ornaments - "Make it beautiful" Resist the Temptation
  80. 80. FANCY Colourful Clean Compelling Straightforward Communicator Circus Look Decorative Impact
  81. 81. C B A Placebo Examplex Frames
  82. 82. C B A Placebo Examplex Clean
  83. 83. Tell a Human Interest Story • Patient • Physician • Investigator • You Case Study 
  84. 84. To realize your full potential Final Advice
  85. 85. Prepare Show up Perform Go home
  86. 86. Implement
  87. 87. Even you will not know until you spread your wings Rise to New Heights No one can predict to what heights you can soar
  88. 88. Free Tips and Ideas Checklists, Audios, Videos www.umbachpartner.com

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