Creative thinking is the ability to generate multiple ideas or options to achieve positive outcomes or solve problems. It involves strategically observing one's environment and thinking creatively, which can provide organizational and national competitiveness. The steps for creative thinking are to observe customer problems, develop solutions, implement and test solutions, and evaluate success in solving problems and targeting the market.
2. Topic 9 : Creative Thinking
• Creative Thinking is the ability to create as many potential ideas (alternative
plans or options) as possible, to achieve a positive business outcome or
solving a problem.
• Being a strategic thinker means you are always observing and interpreting your
environment creatively.
• Creativity is considered to be central to strategic thinking and thinking
creatively in strategic terms has been suggested as a source of organisational
and national competitiveness.
• Steps for creative thinking
• Observe Problems of your customers.
• Find and Develop Solutions.
• Implement the Solutions. Testing the solution
• Evaluation : Target the market and see how successful you have been in
solving a problem.
