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4. types of nightmare competitors

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4. types of nightmare competitors

  1. 1. Rocking Business Innovation | 1© NC-Creators 4. Types of Nightmare Competitors
  2. 2. Rocking Business Innovation | 2© NC-Creators Your Business Model can be attacked from different angles. Make sure you have considered as many as possible Customer 1. Describe Customer Base of the Establishe d 2. Profile Business Model of the Establishe d 3. Identify Customer s that are not served Perfectly 4. Create a new Business Model for Customer BM Radar Constituents Profile Core Offering Questioning Constituents New Profile Specific Customer Nightmare Competitor 1 Nightmare Competitor 2 Nightmare Competitor X
  3. 3. Rocking Business Innovation | 3© NC-Creators Is it possible to classify possible Nightmare Competitors? T-Pod. The self driving E-Truck from Sweden Street Scooter BlaBlaCar Is China’s BYD overtaking Tesla? E.Go from Germany
  4. 4. Rocking Business Innovation | 4© NC-Creators There are 5 Attacker Archetypes. Each of them is focusing on a specific type of customer Unique Value NC Bargain NC Choice NC Ultimate Want NC Access NC • The bored ones • The ones who need new kicks • The established spend a lot on marketing but customers are nevertheless not loyal • Offers an altered product in a proprietary system • Tesla, Apple, Zara, Starbucks • The overshot • Notorious penny pinchers • Industries compete on the frequency of product launches and functionalities • Reduces the offerings, streamlines processes • Fosters modularity and reusability • Cuts marketing cost • Ikea, Aldi, SpaceX, Ryanair, Motel One, Mindray, Dacia • The ones who see choice and transparency as parts of their fundamental rights • Industries are not ready to grant the choice customers expect • Provide a platform comprising the offerings of the important market players • Amazon, Craigslist, Pairship, Moovel, AutoScout24, Uber, Expedia, Agoda, Alibaba, kloeckner.i • The ones who see the industry’s offering as workarounds • The industry is extremely product oriented • Provide a service or a product designed from the customer backwards • Dürr, Kuka, SolarCity, Webasto, Amazon Elastic Cloud Compute, Red Bull, Spotify, Double Robotics • The ones overlooked or purposely not addressed by the industry • Industries do not question the boundaries of their customer definition anymore • Designs a business model that allows to give the excluded access • Kieser, Nintendo, Waymo, klickrent, Airbnb, NetJets, Drivy Targeted customers: Sees his chance when: What he does: Role Models:
  5. 5. Rocking Business Innovation | 5© NC-Creators There are many ways to set a Business Model apart. Use the Business Model Constituents to make sure you considered the most important ways Customer 1. Describe Customer Base of the Establishe d 2. Profile Business Model of the Establishe d 3. Identify Customer s that are not served Perfectly 4. Create a new Business Model for Customer BM Radar Constituents Profile Core Offering Questioning Constituents New Profile Specific Customer Nightmare Competitor 1 Nightmare Competitor 2 Nightmare Competitor X
  6. 6. Rocking Business Innovation | 6© NC-Creators Each Business Model Constituent is providing enormous potential for setting business models apart Offering (O) Value-Creation System (V) Suppliers (S) Model for Utilization (U) Model for Generating Revenues (R) Standards of Integrity (I)
  7. 7. Rocking Business Innovation | 7© NC-Creators Business Model All companies were once startups - most then grew by following a certain pattern
  8. 8. Rocking Business Innovation | 8© NC-Creators Go to slideshare.net to download core elements of the Nightmare Competitor Approach
  9. 9. Rocking Business Innovation | 9© NC-Creators www.nc-creators.com

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