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by Scrum.org – Improving the Profession of Software Development
Empirical Management Explored
Evidence-Based Managing of Software
Gunther Verheyen
Shepherding the Professional series
Scrum.org
Munich
January 29, 2015
2© 1993-2015 Scrum.org, All Rights Reserved
MIN
3
How would you describe your contribution to the wonderful act of
software creation? Raise your hand if it is:
• Coding
• Testing
• Architecting
• Designing
• Analyzing
• Documenting
• Coaching
• Managing
Short Survey About You
Thank you for thinking in
terms of activities and
(multiple) skills, not titles
and positions.
3© 1993-2015 Scrum.org, All Rights Reserved
Two Decades of Scrum
Empirical Management Explored
"If you haven't found it yet, keep looking. Don't settle. As
with all matters of the heart, you'll know when you find it.
-Steve Jobs
4© 1993-2015 Scrum.org, All Rights Reserved
Scrum Resolves Complexity (1995)
5© 1993-2015 Scrum.org, All Rights Reserved
Scrum Expresses Agile (2001)
• Empowers people
• Controls risk (time-boxing)
• Enables validated learning
• Is goal driven
• Thrives on discovery
• Delivers Value
• A bounded environment for
action
6© 1993-2015 Scrum.org, All Rights Reserved
MIN
3
Who is using or works in an organization that is using:
• eXtreme Programming?
• Scrum?
• Lean (software development)?
• DevOps?
• SAFe?
• DAD?
• LeSS?
• ScALed?
• A custom agile process?
What Processes Do YOU Apply?
7© 1993-2015 Scrum.org, All Rights Reserved
A Craze During the First Decade of Agile?
scrum·pede/skrʌmˈpiːd/
1. Sudden frenzied rush of panic–stricken companies to do Scrum
because they want to do agile, too.
2. To flee in a headlong rush to scaling Scrum (or something that
looks like it) because they need more software, now.
Inspired by © Tomasz Włodarek.
8© 1993-2015 Scrum.org, All Rights Reserved
Scrum. Ultimately.
Embrace
simplicity, rather
than adding
complexity.
9© 1993-2015 Scrum.org, All Rights Reserved
People employ empiricism to optimize
the value of their work.
The Scrum Stance
10© 1993-2015 Scrum.org, All Rights Reserved
Scaling Professional Scrum
Empirical Management Explored
If a problem cannot be solved, enlarge it.
- Dwight D. Eisenhower
11© 1993-2015 Scrum.org, All Rights Reserved
MIN
2
What challenges do you and your
organization encounter when ‘scaling
Scrum’?
A Compelling Desire to Scale?
12© 1993-2015 Scrum.org, All Rights Reserved
Observed Scrum Adoption Challenges
• Isolated Scrum Teams
• Flaccid Scrum:
– A lack of engineering standards
– A distant customer
– The belief in magic
• The difficulty to create integrated, releasable
Increments
• Predictive management
Are you scaling
Scrum? Or are
you scaling
dysfunctions?
13© 1993-2015 Scrum.org, All Rights Reserved
What if we would start with Scrum
before attempting to ‘scale’ it?
14© 1993-2015 Scrum.org, All Rights Reserved
Start With Scrum
The Scrum Framework The Scrum Stance
15© 1993-2015 Scrum.org, All Rights Reserved
Maximize Scrum
Not Scrum
Scrum
High Benefits
“ScrumAnd”
16© 1993-2015 Scrum.org, All Rights Reserved
Many Ways to Maximize Scrum
• Team effectiveness through collaboration, autonomy & self-
organization
• Skills (training)
• Engineering practices & standards
• Infrastructure, tooling & automation
• Quality standards & guidelines
• Elimination of low value
• A definition of Done that reflects releasable
17© 1993-2015 Scrum.org, All Rights Reserved
Grow to Professional Scrum
Any Scrum instance
that implements
Scrum’s mechanics,
and
the values and
principles, and technical
excellence.
Professional
Scrum
(Mechanical)
Scrum
Values
and
Principles
Technical
Excellence
18© 1993-2015 Scrum.org, All Rights Reserved
Professional Scrum is THE (only) Foundation to Scale
19© 1993-2015 Scrum.org, All Rights Reserved
Yes, You Can Add Teams
1. A product has
one Product
Backlog
managed by one
Product Owner.
2. Multiple
Teams create
integrated
Increments in a
Nexus.
20© 1993-2015 Scrum.org, All Rights Reserved
Yes, You Can Add Teams
1. A product has
one Product
Backlog
managed by one
Product Owner.
2. Multiple
Teams create
integrated
Increments in a
Nexus.
21© 1993-2015 Scrum.org, All Rights Reserved
Nexus
–noun
ˈnek-səs
: a relationship or connection between people or things
http://www.merriam-webster.com/dictionary/nexus
22© 1993-2015 Scrum.org, All Rights Reserved
Yes, You Can Integrate Multiple Products
Value.Dependencies.
23© 1993-2015 Scrum.org, All Rights Reserved
Choose wisely where to invest in:
– Dysfunctional Scrum
– Maximizing Scrum
– Scaling Professional Scrum
24© 1993-2015 Scrum.org, All Rights Reserved
Scrum under the Enterprise
Empirical Management Explored
Scrum Teams manage themselves. You don’t manage
them. You set goals.
-Ken Schwaber
25© 1993-2015 Scrum.org, All Rights Reserved
How IT Is Typically Managed
• IT is a cost center.
• Software development is an expense, some
of which may be capitalized.
• Expenditures are ‘managed’ through
projects.
Success = f {
Planned_Time,
Predicted_Scope,
Allocated_Budget
}
26© 1993-2015 Scrum.org, All Rights Reserved
How Scrum Is Typically Managed
• Scrum is the new methodological flavor for
delivery from IT to business.
• Delivery is done through projects. But we
now measure and compare at the team
level, no longer the individual’s level.
• The goal is more Scrum, more scope.
Success = f {
Process adherence,
Practices,
Velocity
}
27© 1993-2015 Scrum.org, All Rights Reserved
Whether you start, scale, or transform…
Are you looking to increase output, or
optimize the value of your output?
Delighting Customers?
28© 1993-2015 Scrum.org, All Rights Reserved
Remember?
“Our highest priority is to satisfy the
customer through early and continuous
delivery of valuable software.”
How is that for a purpose?
29© 1993-2015 Scrum.org, All Rights Reserved
Measure one level up. Measure outcomes.
1. Direct
Value
3. Ability
to
innovate
2. Time
to
Market
Measure the
value your
software brings.
Not teams, not
process.
Key Value Areas
30© 1993-2015 Scrum.org, All Rights Reserved
Manage through the Scrum Stance
• Inspect the value of your
software
– Use the indicators to create
transparency
• To adapt how the work is
done
– By facilitating change to the
organization, the
environment, the teams
31© 1993-2015 Scrum.org, All Rights Reserved
Use Scrum To Grow Scrum
Measure
Facilitate
Change
• Skills, Knowledge, Understanding
 Product managers
 Managers
 Developers
• Practices, Tools, Standards
Secondary
Indicators
Primary
Indicators
32© 1993-2015 Scrum.org, All Rights Reserved
When rolling out agile, remember:
– Agility can’t be planned
– Agility can’t be dictated
– Agility has no end state
33© 1993-2015 Scrum.org, All Rights Reserved
Concurrent Development of Change
34© 1993-2015 Scrum.org, All Rights Reserved
Empirical Management
– Implements the Scrum Stance
– Optimizes Software Value
– Employs Primary Evidence
A Lasting Transformation
35© 1993-2015 Scrum.org, All Rights Reserved
Or Keep Trying The Alternative of Predictive Management
36© 1993-2015 Scrum.org, All Rights Reserved
Closing
Empirical Management Explored
37© 1993-2015 Scrum.org, All Rights Reserved
“The future state of Scrum will no longer
be called ‘Scrum’. What we now call
Scrum will have become the norm,
and organizations have re-invented
themselves around it.”
Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
38© 1993-2015 Scrum.org, All Rights Reserved
About
Gunther Verheyen
• eXtreme Programming and Scrum since 2003
• Professional Scrum Trainer
• Directing the Professional series at Scrum.org
• Co-developing the Scaled Professional Scrum
framework at Scrum.org
• Author of “Scrum – A Pocket Guide (A Smart
Travel Companion)” (2013)
Mail gunther.verheyen@scrum.org
Twitter @Ullizee
Blog http://guntherverheyen.com
39© 1993-2015 Scrum.org, All Rights Reserved
Scrum.org is a community. Connect.
Twitter
@scrumdotorg
LinkedIn
LinkedIn.com
/company/Scrum.or
g
Facebook
Facebook.com
/Scrum.org
Forums
Scrum.org
/Community
RSS
Scrum.org/RSS
40© 1993-2015 Scrum.org, All Rights Reserved
Thank you

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Scaling Professional Scrum "Empirical Management Explored

  • 1. by Scrum.org – Improving the Profession of Software Development Empirical Management Explored Evidence-Based Managing of Software Gunther Verheyen Shepherding the Professional series Scrum.org Munich January 29, 2015
  • 2. 2© 1993-2015 Scrum.org, All Rights Reserved MIN 3 How would you describe your contribution to the wonderful act of software creation? Raise your hand if it is: • Coding • Testing • Architecting • Designing • Analyzing • Documenting • Coaching • Managing Short Survey About You Thank you for thinking in terms of activities and (multiple) skills, not titles and positions.
  • 3. 3© 1993-2015 Scrum.org, All Rights Reserved Two Decades of Scrum Empirical Management Explored "If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. -Steve Jobs
  • 4. 4© 1993-2015 Scrum.org, All Rights Reserved Scrum Resolves Complexity (1995)
  • 5. 5© 1993-2015 Scrum.org, All Rights Reserved Scrum Expresses Agile (2001) • Empowers people • Controls risk (time-boxing) • Enables validated learning • Is goal driven • Thrives on discovery • Delivers Value • A bounded environment for action
  • 6. 6© 1993-2015 Scrum.org, All Rights Reserved MIN 3 Who is using or works in an organization that is using: • eXtreme Programming? • Scrum? • Lean (software development)? • DevOps? • SAFe? • DAD? • LeSS? • ScALed? • A custom agile process? What Processes Do YOU Apply?
  • 7. 7© 1993-2015 Scrum.org, All Rights Reserved A Craze During the First Decade of Agile? scrum·pede/skrʌmˈpiːd/ 1. Sudden frenzied rush of panic–stricken companies to do Scrum because they want to do agile, too. 2. To flee in a headlong rush to scaling Scrum (or something that looks like it) because they need more software, now. Inspired by © Tomasz Włodarek.
  • 8. 8© 1993-2015 Scrum.org, All Rights Reserved Scrum. Ultimately. Embrace simplicity, rather than adding complexity.
  • 9. 9© 1993-2015 Scrum.org, All Rights Reserved People employ empiricism to optimize the value of their work. The Scrum Stance
  • 10. 10© 1993-2015 Scrum.org, All Rights Reserved Scaling Professional Scrum Empirical Management Explored If a problem cannot be solved, enlarge it. - Dwight D. Eisenhower
  • 11. 11© 1993-2015 Scrum.org, All Rights Reserved MIN 2 What challenges do you and your organization encounter when ‘scaling Scrum’? A Compelling Desire to Scale?
  • 12. 12© 1993-2015 Scrum.org, All Rights Reserved Observed Scrum Adoption Challenges • Isolated Scrum Teams • Flaccid Scrum: – A lack of engineering standards – A distant customer – The belief in magic • The difficulty to create integrated, releasable Increments • Predictive management Are you scaling Scrum? Or are you scaling dysfunctions?
  • 13. 13© 1993-2015 Scrum.org, All Rights Reserved What if we would start with Scrum before attempting to ‘scale’ it?
  • 14. 14© 1993-2015 Scrum.org, All Rights Reserved Start With Scrum The Scrum Framework The Scrum Stance
  • 15. 15© 1993-2015 Scrum.org, All Rights Reserved Maximize Scrum Not Scrum Scrum High Benefits “ScrumAnd”
  • 16. 16© 1993-2015 Scrum.org, All Rights Reserved Many Ways to Maximize Scrum • Team effectiveness through collaboration, autonomy & self- organization • Skills (training) • Engineering practices & standards • Infrastructure, tooling & automation • Quality standards & guidelines • Elimination of low value • A definition of Done that reflects releasable
  • 17. 17© 1993-2015 Scrum.org, All Rights Reserved Grow to Professional Scrum Any Scrum instance that implements Scrum’s mechanics, and the values and principles, and technical excellence. Professional Scrum (Mechanical) Scrum Values and Principles Technical Excellence
  • 18. 18© 1993-2015 Scrum.org, All Rights Reserved Professional Scrum is THE (only) Foundation to Scale
  • 19. 19© 1993-2015 Scrum.org, All Rights Reserved Yes, You Can Add Teams 1. A product has one Product Backlog managed by one Product Owner. 2. Multiple Teams create integrated Increments in a Nexus.
  • 20. 20© 1993-2015 Scrum.org, All Rights Reserved Yes, You Can Add Teams 1. A product has one Product Backlog managed by one Product Owner. 2. Multiple Teams create integrated Increments in a Nexus.
  • 21. 21© 1993-2015 Scrum.org, All Rights Reserved Nexus –noun ˈnek-səs : a relationship or connection between people or things http://www.merriam-webster.com/dictionary/nexus
  • 22. 22© 1993-2015 Scrum.org, All Rights Reserved Yes, You Can Integrate Multiple Products Value.Dependencies.
  • 23. 23© 1993-2015 Scrum.org, All Rights Reserved Choose wisely where to invest in: – Dysfunctional Scrum – Maximizing Scrum – Scaling Professional Scrum
  • 24. 24© 1993-2015 Scrum.org, All Rights Reserved Scrum under the Enterprise Empirical Management Explored Scrum Teams manage themselves. You don’t manage them. You set goals. -Ken Schwaber
  • 25. 25© 1993-2015 Scrum.org, All Rights Reserved How IT Is Typically Managed • IT is a cost center. • Software development is an expense, some of which may be capitalized. • Expenditures are ‘managed’ through projects. Success = f { Planned_Time, Predicted_Scope, Allocated_Budget }
  • 26. 26© 1993-2015 Scrum.org, All Rights Reserved How Scrum Is Typically Managed • Scrum is the new methodological flavor for delivery from IT to business. • Delivery is done through projects. But we now measure and compare at the team level, no longer the individual’s level. • The goal is more Scrum, more scope. Success = f { Process adherence, Practices, Velocity }
  • 27. 27© 1993-2015 Scrum.org, All Rights Reserved Whether you start, scale, or transform… Are you looking to increase output, or optimize the value of your output? Delighting Customers?
  • 28. 28© 1993-2015 Scrum.org, All Rights Reserved Remember? “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.” How is that for a purpose?
  • 29. 29© 1993-2015 Scrum.org, All Rights Reserved Measure one level up. Measure outcomes. 1. Direct Value 3. Ability to innovate 2. Time to Market Measure the value your software brings. Not teams, not process. Key Value Areas
  • 30. 30© 1993-2015 Scrum.org, All Rights Reserved Manage through the Scrum Stance • Inspect the value of your software – Use the indicators to create transparency • To adapt how the work is done – By facilitating change to the organization, the environment, the teams
  • 31. 31© 1993-2015 Scrum.org, All Rights Reserved Use Scrum To Grow Scrum Measure Facilitate Change • Skills, Knowledge, Understanding  Product managers  Managers  Developers • Practices, Tools, Standards Secondary Indicators Primary Indicators
  • 32. 32© 1993-2015 Scrum.org, All Rights Reserved When rolling out agile, remember: – Agility can’t be planned – Agility can’t be dictated – Agility has no end state
  • 33. 33© 1993-2015 Scrum.org, All Rights Reserved Concurrent Development of Change
  • 34. 34© 1993-2015 Scrum.org, All Rights Reserved Empirical Management – Implements the Scrum Stance – Optimizes Software Value – Employs Primary Evidence A Lasting Transformation
  • 35. 35© 1993-2015 Scrum.org, All Rights Reserved Or Keep Trying The Alternative of Predictive Management
  • 36. 36© 1993-2015 Scrum.org, All Rights Reserved Closing Empirical Management Explored
  • 37. 37© 1993-2015 Scrum.org, All Rights Reserved “The future state of Scrum will no longer be called ‘Scrum’. What we now call Scrum will have become the norm, and organizations have re-invented themselves around it.” Source: Gunther Verheyen, “Scrum – A Pocket Guide (A Smart Travel Companion)”, 2013
  • 38. 38© 1993-2015 Scrum.org, All Rights Reserved About Gunther Verheyen • eXtreme Programming and Scrum since 2003 • Professional Scrum Trainer • Directing the Professional series at Scrum.org • Co-developing the Scaled Professional Scrum framework at Scrum.org • Author of “Scrum – A Pocket Guide (A Smart Travel Companion)” (2013) Mail gunther.verheyen@scrum.org Twitter @Ullizee Blog http://guntherverheyen.com
  • 39. 39© 1993-2015 Scrum.org, All Rights Reserved Scrum.org is a community. Connect. Twitter @scrumdotorg LinkedIn LinkedIn.com /company/Scrum.or g Facebook Facebook.com /Scrum.org Forums Scrum.org /Community RSS Scrum.org/RSS
  • 40. 40© 1993-2015 Scrum.org, All Rights Reserved Thank you

Hinweis der Redaktion

  1. Short Abstract One of the core principles of the agile movement was to shift the focus of software development to creating more valuable software, sooner. It can be expected that the act of managing in an agile environment puts value at its heart; thereby preferring value over old, industrial parameters like scope, budget, time. On top of that, informed management decisions to maximize value cannot be made without collecting evidence of value. Such evidence is found in the outcome of the work. Enter the need of evidence-based decision-making. Evidence becomes the primary source for inspections, in order to adapt how the software is being produced. Hence, the introduction of the Scrum Stance in the managerial domain. Enter a new management culture, Empirical Management. Gunther explores the idea of Empirical Management through the lens of Scrum’s history and the compelling desire of many organizations to scale Scrum. Gunther is director of the Professional Series at Scrum.org and a partner of Ken Schwaber. Extended Abstract Scrum has been around for almost 2 decades. During the first decade of agile, the adoption of agile and Scrum have grown incredibly. But the dependence of businesses and society on software has increased even more. Software is eating the world. The survival and prosperity of many people and organizations depend on software. Complexity and unpredictability continue to increase. Yet, many organizations are stuck with old thinking like productivity, performance and blindly pushing more requirements out to the market. The focus of managing has not shifted to optimizing the value that the software brings to the organization. The urgency to do so grows. The agile movement has left the act of managing largely unaddressed or -at least- under-focused. The agile values and spirit are more needed than ever, but it's time to include management. This can be achieved by applying the Scrum Stance in the managerial domain, hence promote Empirical Management. Gunther Verheyen directs the Professional Series at Scrum.org and is a partner of Ken Schwaber, Scrum co-creator. Gunther and Ken have developed a framework for empirical management based on the principles of Scrum, agile and Evidence-Based Management. EBM has its roots in medical practice. In his presentation Gunther look at the state of agile through the lens of EBM, and introduce how to apply its principles in a context of software. “If no evidence is collected on the value of software, informed management decisions to maximize it cannot be made. Software development deserves a professional way of managing, a way of managing that is more than mere intuition, opinion and position.” Learning Objectives Inspire by challenging some common understanding of ‘agile’ Participants will be challenged on their understanding of agile, and the purpose of agile at a business and management level. Participants will be challenged to shift their focus from how the development work is done, to the outcome of the work, and its impact on the market. Participants will get an insight into a possible future of agile, the future of agile in its next decade of existence. Audience For: Decision makers, leaders, managers looking to reground themselves in a context of 'agile'. Typical Elapse Time 1 hour
  2. The Agile movement successfully established a set of values and principles that better fit the creative and complex nature of software development. The focus is on teams, collaboration, people, self-directed discovery. The Scrum framework provides a great foundation for organizations to grasp ‘Agility’. The adoption of the Agile thinking via Scrum represents a major and on-going shift in our industry. Even without Scrum having prescriptions for management, it is clear that the self-organizing fundaments of Scrum have a profound impact on the role, approach and act of managing. The challenge is to discover and implement the new needs and demands for managers.
  3. Based on „stam·pede„ ( /stʌmˈpiːd/ ): Sudden frenzied rush of (panic–stricken) animals. To flee in a headlong rush. Followed by a rush toward scaling Scrum.
  4. Scrum, ultimately can only be fully comprehended when its rules and roles are read as an expression of the values and principles of the Manifesto for Agile Software Development. is an operating system for the values and principles of the Manifesto. The kernel of the OS is the Scrum Stance.
  5. The degree of performance achieved with Scrum, i.e. how well is Scrum being applied: Not Scrum – Teams are doing something they think is Scrum, but it isn’t. They are doing something, and maybe it even works for them, but it isn’t Scrum. Scrum – These teams are often using Scrum, and getting some advantage from it. However, they aren’t seeing the true changes and advantages Scrum offers. These teams are often living the mechanics, and not the values of Scrum. High beneficial Scrum – Scrum Teams in this categorization are the rare beast. They are living the dream, increasing productivity, quality, and value delivered deliberately over time. Scrum Teams in this area live in a broader agile organization, giving very real context to the use of Scrum within the teams.
  6. The term “Nexus” means a connection, link; also a causal link, or a connected group or series. It’s origin is Latin (from nectere "to bind“) and was first used in 1663 (http://www.merriam-webster.com/dictionary/nexus) It’s not about the structure, it’s about the connections (i.e. collaboration and conversation)
  7. An activity without value. The ideal victim for cost cutting.
  8. About Gunther Verheyen Gunther Verheyen (gunther.verheyen@scrum.org) is a seasoned Scrum professional. He works for Scrum.org, the home of Scrum. He represents Scrum co-creator Ken Schwaber and Scrum.org in Europe. Gunther ventured into IT and software development after graduating as Industrial Engineer in 1992. His Agile journey started with eXtreme Programming and Scrum in 2003. Years of dedication followed, of working with several teams and organizations, of using Scrum in diverse circumstances. Building on the experience gained, Gunther became the driving force behind some large-scale enterprise transformations. Gunther left consulting to partner with Ken Schwaber, Scrum co-creator, at Scrum.org in 2013. He is Professional Scrum trainer, directs the ‘Professional Scrum’ series and co-created the framework for Evidence-Based Management of Scrum.org. He shepherds classes, trainers, courseware and assessments for the programs of Professional Scrum Foundations (PSF), Professional Scrum Developer (PSD), Professional Scrum Master (PSM), and Professional Scrum Product Owner (PSPO). In 2013 Gunther published his highly appraised book “Scrum – A Pocket Guide,” a ‘smart travel companion’ to Scrum. Gunther lives in Antwerp (Belgium) with his wife Natascha, and their children Ian, Jente and Nienke. Find Gunther on Twitter as @ullizee or read more of his musings on Scrum on his personal blog, http://guntherverheyen.com/tag/scrum/.