Річард Шепард, Виконавчий директор SRDI Ltd. (Sustainable Rural Development International Limited), Засновник "Програми сталого розвитку сільського туризму в регіоні Причорномор'я" (BSST Program)

1. THE BLACK SEA
SUSTAINABLE RURAL TOURISM
PROGRAM
Sustainable Rural Development International
Sustainable Rural
Development International

2. PRESENTATION PLAN
 HOW DID THE IDEA OF THE PROGRAM ARISE?
 WHY THE BLACK SEA REGION?
 AIMS, OBJECTIVES, AND APPROACHES
 DISTINCTIVE ASPECTS
 RESULTS
 ACTIVITIES

3. WHY SUSTAINABLE TRAVEL?
TRAVEL IS A FORCE FOR GOOD
TELLS A STORY
LEARNING
BUILDINGS vs PEOPLE

4. THE BEGINNING
SIX MONTHS IN UKRAINE 2003
GRANTS $35,000
4 NEW SMALL ECO-TOURISM VENTURES
40 NEW JOBS
CREATED
ALL STILL OPERATING

5. NEW VISION
2010
REGIONAL PROGRAM DEVELOPED
SUSTAINBLE RURAL TOURISM
UKRAINE – TURKEY – GEORGIA
BUILT ON PRIVATE FUNDING

6. CONCEPT
A SOCIAL ENTERPRISE VENTURE FOR
COMMUNITY DEVELOPMENT THROUGH AN
INTEGRATED, REGIONAL SUSTAINABLE RURAL
TOURISM SYSTEM

7. REGIONAL COMMUNITY
INTEGRATION UNDER A SINGLE
VISUAL BANNER IS THE GOAL

8. WHY COMMUNITY BASED?
OWNERSHIPAND BENEFITS FOR ALL
WORK TOGETHER RATHER THAN COMPETE
RAISE SATISFACTION LEVELS
PRESERVE LOCAL CULTURE
PROTECT THE ENVIRONMENT

9. WHY REGIONAL?
SHARED EXPERIENCE
DIVERSIFIED PRODUCTS
REDUCE SEASONALITY
DEVELOP BEST PRACTICES

10. SUSTAINABILITY
TO PROTECT AND PRESERVE CULTURE AND
ENVIRONMENT FOR FUTURE GENERATIONS

11. WHY THE BLACK SEA?
A PERFECT ENVIRONMENT FOR ALL FORMS
OF SUSTAINABLE, RESPONSIBLE
TOURISM…
HISTORICAL HERITAGE
A MIXTURE OF UNIQUE CULTURES WITH A
SHARED HISTORY
ONE OF THE MOST SENSITIVE ENVIRONMENTS
IN THE WORLD…

12. AIMS AND OBJECTIVES

13. AIMS
• INCREASE THE NUMBER AND QUALITY OF
TRAVELERS
• SUPPORT COMMUNITY DEVELOPMENT AND
COOPERATION
• INCREASE LOCAL INCOMES
• PRESERVE THE CULTURAL AND PHYSICAL
ENVIRONMENT

14. OBJECTIVES
• UNLOCK NEW OPPORTUNITIES NOT JUST
EXPAND THE SECTOR
• INCREASE SKILLS AND INFRASTRUCTURE
CAPACITY
• SUPPORT PARTNERSHIPS AMONG
RESIDENTS , BUSINESSES AND LOCAL
GOVERNMENT

15. OBJECTIVES
• RAISE THE AWARENESS LEVEL OF
RESPONSIBLE TOURISM OPPORTUNITIES
• CREATE CROSS-BORDER NETWORK OF
FLAGGED COMMUNITIES
• PROTECT CULTURAL TRADITIONS
• PRESERVE THE ENVIRONMENT

16. COMMUNITY BUSINESS ADVANTAGES
• WEB PORTAL FOR INTERNATIONAL VISIBILITY
• COMMUNITY EXPERIENCE EXCHANGES
• APPROVED ACCOMMODATIONS LISTED AT NO
COST FOR EACH MEMBER COMMUNITY
• ON-LINE BOOKING SYSTEM
• TRAVELER BOOKING INCLUDES COMMUNITY
DEVELOPMENT FEE

17. MULTIPLIER EFFECT

18. DEMONSTRATION EFFECT

19. APPROACHES AND METHODOLOGY
MANAGEMENT STRUCTURE

20. THE BLACK SEA SUSTAINABLE RURAL
TOURISM PROGRAM
AN INTEGRATED APPROACH
Secretariat
Community
Organization
National
Office

21. APPROACHES AND METHODOLOGY
• TO CREATE A UNIFORM BRAND BASED ON
STRICT ELIGIBILITY CRITERIA
• COMMUNITY MEMBERSHIP BASED
• PROCESS BEGINS WITH A QUESTIONNAIRE
• APPLICATION OF GLOBAL SUSTAINABLE
TOURISM COUNCIL CRITERIA

22. LEARNING FROM SUCCESS
THE SILK ROAD PROJECT
MEDITERRANEAN BLUE FLAG PROGRAM
ANDAMAN DISCOVERIES

23. SETTING
THE BSST PROGRAM
APART

24. COMMON – CROSS BORDER COOPERATION,
CULTURAL ASPECTS
DIFFERENCE – ONLY MUSIC AND ARTS EMPHASIS

25. MEDITERRANEAN BLUE FLAG PROGRAM
IN COMMON: ENCOMPASSES THE MEDITERRANEAN,
AEGEAN AND BLACK SEAS REGION
DIFFERENCE: RESTRICTED TO BEACHES AND MARINAS
WATER QUALITY

26. ANDAMAN DISCOVERIES
IN COMMON: COMMUNITY BASED
EXCESS REVENUE TO COMMUNITIES
DIFFERENCE: NOT REGIONAL

27. • CROSS BORDER PARTICIPATION AND
DEVELOPMENT UNDER A SINGLE BANNER
• NOT COUNTRY SPECIFIC OR PROJECT ORIENTED
• STRUCTURED AS A PERMANENT SOCIAL VENTURE
• AFFECTS ALL ASPECTS OF COMMUNITY LIFE TO
ENCOURAGE SUSTAINABLE APPROACHES

28. Results
Social
Economic
Environmental

29. SOCIAL
• COMMUNITY COOPERATION
• SATISFACTION LEVELS INCREASE
• GENDER AND ACCESSIBILITY AWARENESS
• BETTER ACCESS TO GLOBAL TOURISM
INDUSTRY RESOURCES
• EXPERIENCE EXCHANGES TO BUILD BEST
PRACTICES

30. ECONOMIC
• INCREASED JOB OPPORTUNITIES
• TRAVELER SPENDING STAYS IN THE
COMMUNITY
• IMPROVED ECONOMIC ACTIVITY AND
SMALL BUSINESS FORMATION
• OPPORTUNITIES FOR MICRO-LENDING

31. ENVIRONMENTAL
• INCREASED USE OF ENVIRONMENTAL
FRIENDLY, RENEWABLE ENERGY
RESOURCES
• IMPROVED ENVIRONMENTAL AWARENESS
AND PROTECTION
• CREATION OF AN ECOLOGICAL CULTURE
AMONG THE COMMUNITY MEMBERS

32. BSST PROGRAM ACTIVITIES
2015 – EXPERIENCE
EXCHANGE WORKSHOPS

33. BSST PROGRAM ACTIVITIES
2016 – ANNUAL MEETING
HOLA PRYSTAN

34. WE LOOK FORWARD TO WORKING
TOGETHER
For more information please contact us:
SUSTAINABLE RURAL DEVELOPMENT
INTERNATIONAL
infosrdi@vesselkaconsult.com
www.ruralsusdev.org