Bronze in nomination "Effectiveness.Big projects"

1. «Mobile Library»
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2. Project name: «Mobile library».
Nomination: «The most effective project».
Category: «Large projects».
Author of the project: «MEX Advertising».
Client: «МТS Ukraine» - a mobile operator.
Cities Event:
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Kyiv (Kreschatik str.19-21);
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Odessa (Sobornaya sq.);
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Lviv (Rynok sq);
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Vinnitsa (Kozitsky sq.);
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Zitomir (Sobornaya sq. 3/2).
Dates of Event: 3, 7 and 10 August, 2013
Contacts: Mykytenko Alexandr
Теl.: +38 (050) 411-81-40
E-mail: sandro@mex.com.ua
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3. Objective:
To present the MTS brand as an innovative, socially responsible company, aimed at
improving the level of education and culture in Ukraine.
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4. Idea:
To create project in the form of free of charge e-mobile library.
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5. Solution:
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Collect a unique e-collection of complete books;
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Assign each book QR code;
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Develop content platform for virtual library;
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Create a new media;
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Place constructions on central squares of cities with population more than one million
people;
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Engage to the project representatives of all cultural and educational organizations.
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6. Difficulties:
• To get the permission from the authors and publishers to use the content of the book;
• To provide the technical support for downloading content at the same time by a multipal
number of mobile devices;
• To bring to the project state representatives of cultural and educational organizations.
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7. Realization:
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Collected more than five hundred books for the digital library;
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Designed an attractive design for bookshelves;
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Created a convenient platform for downloading books;
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Placed 27 constructions in the central squares of megacities;
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City departments of culture were involved.
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8. Results:
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«Mobile library» opened in three cities of Ukraine: Kiev, Lviv, Odessa.
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On the first day - about 50 thousand visitors.
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During the first week - 50 thousand downloads.
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During the first month - more than 500 thousand eye contacts.
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212 free of charge publications in Media: including print and e-publications - 177, 16 TVnews stories and 19 outputs on the radio.
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9. Thank you for attention!
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10. Thank you for attention!
© MEX FULLSERVICE 2013. ALL RIGHTS RESERVED