ECT Europe presents a new innovative way of washing your car yourself - when you have time, at your preferred place. No more hose and mess - just a bottle and microfiber. Eco-friendly waterless products Eco Touch - future for car wash. Also available in concentrate for car wash professionals.

1. Eco Touch
products.
Introduction

2. A few facts about the market:
• Consumers and environmental agencies are
increasingly placing pressure on producers of
consumer products to provide Green alternatives.
• Green household product sales is expected to
grow from 4% in 2009 to 30% in 2013. (Pira
International survey)
• The growing public awareness of environmental
issues is bringing a corresponding change in the
buying decisions

3. What about car
care?

4. Facts:
The Automotive market has not participated in
green products market intensively yet
BUT…
there are more and more restrictions for
manufacturers, using harsh chemicals
ALSO
Restrictions on water consumption in some
regions force to look for alternative car cleaning
So why not following the general market
trends and go green?
Do it not only by avoiding harsh chemicals, but
also by reducing water consumption and energy

5. The Problem
• stagnant industry • male auto enthusiast-
only market
• ‘same old cleaners’ for
the past 50 years • large market is currently
ignored
• toxins, VOC’s, synthetic
fragrances
• no transparency

6. The Solution
• Premium performance products
• Full ingredient disclosure
• Tested and thriving market space
• Attractive pricing strategy
• New generation for car care
• Environmentally friendly

7. What makes Eco Touch different?
Eco Touch Comparison Cart Eco Touch Other brands
Full ingredient disclosure Yes No
Readily biodegradable surfactants Yes Often no
100% recyclable packaging Yes Often no
3rd part validated Yes Often no
Adds surface protection Yes Often no
USA made Yes Often yes
Works on windows and mirrors Yes Often no
Effective cleaning power Yes Often yes
Petroleum solvents No Often yes
Synthetic fragrances No Often yes
Streaking residue No Often yes

8. Product Line
• Waterless Car Wash • Metal Polish
• Quick Wax • Tire Shine
• All Purpose Cleaner • Window Clear
• Carpet + Upholstery Cleaner • Interior Cleaning Kit
• Dashboard Protect • Specially engineered Microfiber
• Leather Care Towels

9. Eco Touch is suitable not only for cars…
…products are even applicable for household use!

10. Waterless Car Wash
• Waterless car washing is a practical alternative to
traditional methods
• A plant-based formula that safely releases dirt from
car’s surface
• Convenient: no special place or preparation is
needed, very easy to use
• Economy: wash 3 cars with 1 RTU bottle
• Ecological: saves water, eliminates toxic runoff. Its
non-toxic, biodegradable and phosphate-free and
contain no VOC’s, synthetic fragrances or dyes.
• Safe for your car: it will not cause any scratches to
your car paint (proven by Bureau Veritas certificate).
• Result: shiny and protected car for longer time
• All ingredients are listed for your safety
• Get professional results - right on your driveway

11. Demographics
43%
57%
Eco Touch users survey 2010

12. Our Customers
Business Consumers
• Entrepreneurs, looking • Urban dwellers with no
for new business idea access to hose
• Car wash companies • Auto enthusiasts
• Taxi parks • Environmentally conscious
• Companies with big car car owners
fleets • Innovative individuals
• Car rental companies
• Retailers
• Auto-services providers
Let’s drive clean and be green

13. What our customers say

14. Thank you for considering
Eco Touch!