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Leading the Startup UX in 100 Days
Brooklyn UX Meetup : Nov 2015
Uday Gajendar, Principal UX Consultant
@udanium / udanium...
Oracle
BEA
Adobe
Cisco
Citrix
~ 15 years of experience
E-business Suite
WebLogic IDE
License Systems
VOIP Phones
Cloud/Vir...
tt- +
tº
Marketing
Product
Mgmnt
Biz Dev
Sales
Channel
Engineering
“We value good UX!”
Greatly celebrated yet

poorly executed :-(
*
Too many hats, overwhelming, ship it now
No process, no structure
“Make me an icon now!”
Unclear who is target user/person...
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
A/B Testing!
Prototype the Biz Model!
Customers!
Tons o...
OMG
!
Influence the vision & strategy.
Cultivate good design habits.
Build what customers will love.
Breathe.
Use the damn product. Truly.
Absorb the founders’ vision.
Buddy up with Sales. Really.
Apply design instinct. Carefully.
K...
#ExecutiveProTip
Learn their criteria for
annual reviews and figure
out how to support them.
"Making relationships is just as important as
making software or making design." John Maeda
#ExecutiveProTip
Understand the org
structure of the
executive’s peers &
subordinates.
Execution still matters!
Real-time design & stop-gaps
Bias towards action
Obsessive sharing
Cultivate delight
Capture debt
Process + Culture
Image by: Garen M. on flickr
Cultiva...
Conduct a “UX Audit”.
Capture & track UX debt items.
UX Scorecard Criteria
Own the walls. Make it visible!
• Daily Stand-ups with Devs
• UX Office Hours
• Sprint Retrospectives
• Big Think Sessions
• Tech Talks on Design
Always Be...
Build what customers will love.3
Understand
Modeling
Visualize
Verify
Evaluate
Assess
customers	&	
contexts
problem-space
solutions
Learning!
Define Principles & Values
What do you stand for? People will resonate.
Get everyone on board the entire journey!
Influence the vision & strategy.
Cultivate good design habits.
Build what customers will love.
Breathe.
Final Points
A dose of reality focuses your dream.
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
• Multiple hats but know your limits.
• Empowered to “m...
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC
You design with the data & resources you have,
not what...
My Hardest Lesson –
It’s ok to ship “good enough”.
Satisficing
Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC *
*There	is	no	perfect	design.	Everything	is	subject	to		
compromise,	trade-offs,	constraints,	etc.
Make 10% progress daily....
Google Ventures Blog
The Designer Fund
General Assembly
Warm Gun

An Event Apart
Uday Gajendar
udanium@gmail.com
twitter: ...
Leading the Startup UX in 100 Days
Leading the Startup UX in 100 Days
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Leading the Startup UX in 100 Days Slide 1 Leading the Startup UX in 100 Days Slide 2 Leading the Startup UX in 100 Days Slide 3 Leading the Startup UX in 100 Days Slide 4 Leading the Startup UX in 100 Days Slide 5 Leading the Startup UX in 100 Days Slide 6 Leading the Startup UX in 100 Days Slide 7 Leading the Startup UX in 100 Days Slide 8 Leading the Startup UX in 100 Days Slide 9 Leading the Startup UX in 100 Days Slide 10 Leading the Startup UX in 100 Days Slide 11 Leading the Startup UX in 100 Days Slide 12 Leading the Startup UX in 100 Days Slide 13 Leading the Startup UX in 100 Days Slide 14 Leading the Startup UX in 100 Days Slide 15 Leading the Startup UX in 100 Days Slide 16 Leading the Startup UX in 100 Days Slide 17 Leading the Startup UX in 100 Days Slide 18 Leading the Startup UX in 100 Days Slide 19 Leading the Startup UX in 100 Days Slide 20 Leading the Startup UX in 100 Days Slide 21 Leading the Startup UX in 100 Days Slide 22 Leading the Startup UX in 100 Days Slide 23 Leading the Startup UX in 100 Days Slide 24 Leading the Startup UX in 100 Days Slide 25 Leading the Startup UX in 100 Days Slide 26 Leading the Startup UX in 100 Days Slide 27 Leading the Startup UX in 100 Days Slide 28 Leading the Startup UX in 100 Days Slide 29 Leading the Startup UX in 100 Days Slide 30 Leading the Startup UX in 100 Days Slide 31 Leading the Startup UX in 100 Days Slide 32
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User Experience Debt: Creating awareness and acting on missed opportunities.
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Talk / prezo given to Brooklyn UX meet-up in Nov 2015. If you'd like me to present this to your group/team, please contact me!

Leading the Startup UX in 100 Days

  1. 1. Leading the Startup UX in 100 Days Brooklyn UX Meetup : Nov 2015 Uday Gajendar, Principal UX Consultant @udanium / udanium@gmail.com
  2. 2. Oracle BEA Adobe Cisco Citrix ~ 15 years of experience E-business Suite WebLogic IDE License Systems VOIP Phones Cloud/Virtualization frog Netflix LinkedIn
  3. 3. tt- + tº Marketing Product Mgmnt Biz Dev Sales Channel Engineering
  4. 4. “We value good UX!” Greatly celebrated yet poorly executed :-( *
  5. 5. Too many hats, overwhelming, ship it now No process, no structure “Make me an icon now!” Unclear who is target user/persona Agile/Lean run crazy, not thoughtful Sound familiar?
  6. 6. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC A/B Testing! Prototype the Biz Model! Customers! Tons of Data! Validation! Product Functionality Strategy & Roadmap Team / Resources Time & Money
  7. 7. OMG !
  8. 8. Influence the vision & strategy. Cultivate good design habits. Build what customers will love. Breathe.
  9. 9. Use the damn product. Truly. Absorb the founders’ vision. Buddy up with Sales. Really. Apply design instinct. Carefully. Know thy business. Influence the vision & strategy.1
  10. 10. #ExecutiveProTip Learn their criteria for annual reviews and figure out how to support them.
  11. 11. "Making relationships is just as important as making software or making design." John Maeda
  12. 12. #ExecutiveProTip Understand the org structure of the executive’s peers & subordinates.
  13. 13. Execution still matters! Real-time design & stop-gaps
  14. 14. Bias towards action Obsessive sharing Cultivate delight Capture debt Process + Culture Image by: Garen M. on flickr Cultivate good design habits. 2
  15. 15. Conduct a “UX Audit”. Capture & track UX debt items.
  16. 16. UX Scorecard Criteria
  17. 17. Own the walls. Make it visible!
  18. 18. • Daily Stand-ups with Devs • UX Office Hours • Sprint Retrospectives • Big Think Sessions • Tech Talks on Design Always Be Communicating.
  19. 19. Build what customers will love.3
  20. 20. Understand Modeling Visualize Verify Evaluate Assess customers & contexts problem-space solutions Learning!
  21. 21. Define Principles & Values What do you stand for? People will resonate.
  22. 22. Get everyone on board the entire journey!
  23. 23. Influence the vision & strategy. Cultivate good design habits. Build what customers will love. Breathe.
  24. 24. Final Points A dose of reality focuses your dream.
  25. 25. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC • Multiple hats but know your limits. • Empowered to “make the call” but need experts + users. • “Head of UX” doesn’t mean having all the answers. • You can be “The Superhero” but there’s a cost. • Know how to calibrate for leading vs following.
  26. 26. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC You design with the data & resources you have, not what you wish you had. Complexity + Ambiguity + Beauty
  27. 27. My Hardest Lesson – It’s ok to ship “good enough”. Satisficing
  28. 28. Uday Gajendar / @udanium / ghostinthepixel.com BayCHI 8/12 at PARC *
  29. 29. *There is no perfect design. Everything is subject to compromise, trade-offs, constraints, etc. Make 10% progress daily. Good design takes time. Just like good code, there’s iteration and reBlection that shouldn’t be rushed. Allow for critique & insights. AWESOME
  30. 30. Google Ventures Blog The Designer Fund General Assembly Warm Gun
 An Event Apart Uday Gajendar udanium@gmail.com twitter: @udanium Any Questions? Thanks!
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    Nov. 28, 2015
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    Nov. 23, 2015
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    Nov. 22, 2015
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    Nov. 22, 2015
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    Nov. 22, 2015

Talk / prezo given to Brooklyn UX meet-up in Nov 2015. If you'd like me to present this to your group/team, please contact me!

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