Google Analytics and Scrum certified with in depth understanding of working in an agile environment, advanced reporting - with a knack for understanding customer behavior, acquisition campaigns/channels and tracking customer conversion paths to maximize business value. Digital marketer with PPC, Content Creation (Writing and Video Editing), Facebook ads, Technical and On-page SEO experience. Over 3 years of experience driving organic site traffic across multiple verticals to improve search engine results. Experience managing tech talent; sourcing, hiring – while also collaborating and contributing to the code base in a team of 4 developers and 1 SEO link builder.

1. Uche Emordi
Digital Marketer, SEO Specialist
Address Lagos, Nigeria
Phone +234 - 8101536132
E-mail emordiuche@gmail.com
LinkedIn: https://www.linkedin.com/in/uche-
emordi/
Google Analytics and Scrum certified with in depth understanding of working in an agile environment,
advanced reporting - with a knack for understanding customer behavior, acquisition
campaigns/channels and tracking customer conversion paths to maximize business value.
Digital marketer with PPC, Content Creation (Writing and Video Editing), Facebook ads, Technical and
On-page SEO experience. Over 3 years of experience driving organic site traffic across multiple
verticals to improve search engine results.
Experience managing tech talent; sourcing, hiring – while also collaborating and contributing to the
code base in a team of 4 developers and 1 SEO link builder.
Education
B.Eng: Chemical Engineering (2013-03 - 2018-03)
University of Benin - Edo State, Nigeria
Coursera Specialization: SEO (2021-04 - 2021-04)
UC Davis University of California - Coursera
This Specialization teaches how to optimize website content for the best possible search engine
ranking.
Skills
Agile, Scrum, SEO, Content Management Systems, WordPress, Contentful, Javascript, Python, CSS,
HTML, React.js, Gatsby.js, Git, Github, Adobe Photoshop, Adobe Premier Pro.

2. Work History
Webmaster/Business Developer (2020-05 – Present)
Ownahome.ng, Ogudu, Lagos
 Built initial architecture in WordPress - handled, design and development; migrated to Gatsby.js
React.js framework and finally sourced and hired developer to scale.
 Hired and 4 developers and 1 link builder.
 Conceptualized, planned and executed designs for wide range of website and social properties.
 Started and managed Youtube channel with original content grossing 369 hours of watch time
and counting in a year.
 Troubleshooting websites technical issues and maintaining SEO health score of at least 90%
(Google Light House and Ahrefs).
 Managed web hosting and DNS settings, uploading and maintaining files on the account
and updating records.
 Converted unbranded and format agnostic images to usable web formats using Adobe
Photoshop.
 Implemented structured data using schema specifications for Rich Results.
 Competitor research and analysis to gain insight into new strategies.
 Keyword discovery, expansion and optimization to drive relevant site traffic.
 Maintained Google and Bing Webmaster Tools/Accounts to monitor for crawling and indexing
issues and track search queries triggering hits.
 Created content strategies for digital media, Youtube and website’s blog.
 Ran multiple Facebook, Instagram and Google ads campaigns that generated leads and revenue
for the company.
 Generated a total of 30 organic leads in a year that ended up in business value in millions of
naira.
 Acquisition of 30+ Property Developers for business opportunities.

3. Webmaster/Business Manager (2015 – Present)
Morelife Studios (Remote), Port Harcourt, Rivers
 Managed Two Google My Business Profiles averaging 2,000 views per month
 Responsible for local SEO and Website updates.
 Hired developer responsible for the first website instance, determined deliverables and
communicated design.
 Redesigned Website architecture twice afterward.
Training Administrator (2019-09 - 2020-05)
Lonadek Nigeria Limited, Lagos, Nigeria, Nigeria
 Supported with brand’s corporate communication, engaging database of Over 30,000
professionals and stakeholders including clients like Total, Chevron, Eroton, Bentley Systems,
Aveva, Makon Engineering, among others.
 Research, writing and editing of proposals that ended in business for company.
 Participated in Facebook and Google ICDL (International Certificate of Digital Literacy)
promotion campaign.
 Part of on-boarding team responsible for implementation, seamless migration and integration
of company wide database onto Salesforce.
 Regularly interfaced with company's clients through calls, meetings and administered training
for Total Nigeria Limited.
 Involved in Petro-Skills' collaboration to administer training to Chevron Nigeria Limited.
 Managed and Segmented Email list/Database of over 30,000 contacts, improving messaging
which led to increase in response rates averaging 20%, guiding hot, warm and cold leads
through different stages in sales funnel.
 Development of content marketing material/program announcements for training courses.
 Prepared budgets for Training programs and organized travel and accommodation logistics for
said training programs; interfacing with finance department for approval.
 Gathered data about course success and participant experiences to help with future course
planning.
 Evaluated success of training programs and recommended improvements to upper
management to enhance effectiveness.

4. Training Administrator (2020-03 - 2020-03)
Total Nigeria Limited (Contract), Victoria Island, Lagos
 Administered Safety Engineering Training for Total Nigeria Limited staff - for Lonadek Nigeria
Limited.
 Generated new leads for Company's database by requesting complete contact details of
participants and converting 90%.
PPC Specialist (2016-04 - 2016-05)
Wara Cake, Remote, Lagos
 Ran three week campaign to Lagos based cake vendor waracake.com with a budget of
$250 and drove impressions in millions, thousands in increased significant traffic to site and couple of
leads from all over different Nigerian States and Benin Republic.
Intern (2017-03 - 2017-09)
Kent German Global, Port Harcourt, Nigeria, Nigeria
 Supported in calibration of positive displacement gauges; meters and valves, delivering them
at optimum certified condition to client.
 Lubricated wearing surfaces of mechanical parts using oils or other lubricants.
 Reviewed and disassembled control valves prior to completing skilled repairs.
 Conducted testing and diagnostics work on control valves and other equipment at customer
locations.
 Identified problems with valves and used appropriate troubleshooting techniques to locate and
resolve concerns.
 Maintained professional working environment and enhanced productivity by adequate
housekeeping.
 Verified products and shipment information to accurately distribute items to customers like
Halliburton and Schlumberger.
 Installed, inspected and tested electric meters, chart recorders to detect causes of
malfunctions and inaccuracies using hand tools and testing equipment.

5. Certifications
- Certified Professional Scrum Master 1, Scrum.org - [12/04/2021]
- Google Analytics Individual Qualification [16/09/2021]
- Google Ads Search Certification [28/07/2021]
- Commonwealth Essay Competition Award [2008-09]
- Product Masterclass: How to Build Digital Products (Product School)
Affiliations
 Society of Petroleum Engineers SPE
 Enactus.org- Global non-profit and community of student, academic and business leaders
committed to using the power of entrepreneurial action to transform lives .
 Scrum.org.
 Project Management Institute.
 The Sub Saharan African International Petroleum Exhibition Conference (SAIPEC):
Exhibited for Lonadek Nigeria Limited and Bentley Systems 2019.
 Google Student Ambassadors.
Languages
 Proficient in English,
 Knowledge of French.
Interests
Music Production, Virtual Reality, Design.