How Marketing Automation will transform your business - Infographic
If you’re new to the whole idea of Marketing Automation, you probably have a number of questions. Typically we find that the first question that you’re likely to ask is simply “What exactly is Marketing Automation?” The second question is usually “How can it help my business?” At Ubiquity, we’ve put together a short white paper all about Getting Started with Marketing Automation but let’s address those two questions right here. WHAT EXACTLY IS MARKETING AUTOMATION? Marketing Automation is a catchall term for a variety of services and systems that enable you to automate your sales and marketing processes. In particular, Marketing Automation can help you to: • Send out highly personalised messages to customers and prospects, improving your productivity and providing far more relevant communications than you could if you were managing the process manually. • Respond far more rapidly to customer and prospect enquiries (which, as you can imagine, makes those customers and prospects very happy). • Manage the targeting, timing and content of your marketing communications so that you can spend your marketing dollars more effectively. • Deliver the right message to the right customer at the right time, because (a) you’re collecting more information on each customer; as a result, you can serve those customers with better and more relevant messages; and (c) you can also use that data to provide better service to similar customers. HOW CAN MARKETING AUTOMATION HELP MY BUSINESS? You’ve probably already begun to see some of the ways in which Marketing Automation can help, just based on our comments above. There are plenty of other benefits that Marketing Automation can bring to your operation as well. Here are six of them: 1. Your business will earn more revenue – up to six times higher, if you’re sending out the right messages thanks to Marketing Automation. 2. Your organisation will grow more quickly than your non-automated competitors – that’s according to a recent study. 3. Your prospects are more likely to become buyers – that’s because you’re giving them the right information at the right time. 4. All this automation will enable your people to do more, more effectively, saving both time and money. 5. You’ll learn more about your customers, because you’ll finally have the tools in place to collect the right information – in time to do something about it. 6. Your sales and marketing people will work more effectively together, because Marketing Automation not only makes that possible but essential. For those of you who prefer your information in more visual form, we’ve squeezed all that data into the handy infographic shown.
