Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

The Content Marketing Funnel of Love

90.071 Aufrufe

Veröffentlicht am

The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships.

That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys.

You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not.

Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.

Veröffentlicht in: Marketing
  • Thanks for the help. I also ordered from www.HelpWriting.net
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Have you ever used the help of ⇒ www.HelpWriting.net ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • ⇒ www.HelpWriting.net ⇐ is a good website if you’re looking to get your essay written for you. You can also request things like research papers or dissertations. It’s really convenient and helpful.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download Full doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download PDF EBOOK here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download EPUB Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... Download doc Ebook here { https://redirect.is/fyxsb0u } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

The Content Marketing Funnel of Love

  1. THE CONTENT MARKETING FUNNEL
  2. What if there's a reason why a heart. .. 88'
  3. Looks kind of like a Funnel! 2% $8’
  4. When only 38% of B2B content marketers believe they know what they're doing. .. 9 D’ Illa [sourcez CMl]
  5. Maybe it's time to stop looking for customers to hear your product pitch. .. I 1 V
  6. .. .and spread the love across your funne| —wt'l/ L C’0IzleIzl/ ‘fir? ’
  7. You see, content marketing isn't ALL about u - é o n 9 get to the sale. customers. _'”— Let's skip the part where I ask
  8. Content unlocks the door to real relationships with your eaalome/ la-I0-be. I see you're interested in B2B content marketing trends. Check out this infographic.
  9. That's why you can't afford to neglect content that: »5i’. ar’aeaawa/ zerzeaa » . %eae/ zeatelevarzl ' '5?orrzarzeeavz2u'l‘o1ar'rzI0 azréaouhe/ wand $3
  10. V’ . . ocsafi rrredsa i" Find out what your customers love and make it your gift to them.
  11. Anc! don't forget to ask them out again with a Call-to-Action that's in the right place, the right time. iREE HUG F J L _l 7:; lJ- k A/7l'_
  12. But to become the brand that's running through your prospect's mind, you'll need to gr/ .ra. !’;0M. l‘r2, / ..7,"2.~’7f’I; €.l. ~”r; for your product. i F V
  13. You also need content that addresses problems that your product solves. Don't be shy about showing how wi'th: ‘F/ /ra.6rfn; £.I/ la i ‘Z/ /.’r; £Ie; '2.cI, i2%i . . Cane oi? /'r/ iraiie 4'/ «I. /i . . . 7’ 7’ Capture the attention of qualified leads and romance them with nurture campaigns!
  14. Not everyo1e will commit as a customer. That's ok. , lire/2.9‘/ e ~ q/ Jr? / ‘Jz. re. ~'7;. ..9 84% of B2B decision makers start the journey with referrals, after all 77 [Source: lnfluitive]
  15. But for those who are ready to commit, __ Ohm you'll need to get : E;. j.: .“: ,$. :,V, ,"; *:; ;*: ,._ more i‘ ? ::?
  16. 9; . ..NOT LIKE THAT
  17. Help Sales get m. ore personal with; d7"r. .z. l.a; i e. »m.6£erii; e.'/ ;.£ e0rz. Ze. !r; £ filueowre & tl°2ee. £<z. l / Jgfifla . - e0rzZe. !r; .£ li/ mi/ ziraii: 7'7’
  18. So your sales team can strike the right chord with your prospects. ..
  19. .-. to set u p the big proposali Will you take me ii: ] y to be your vendor? s of course! J i i V V
  20. But content marketing doesn't end with customer acquisition. .2- V ‘.70zLneedl0bolhe/ to/ “oi I/0wLed: lI0m€/ &L—l'/ tdlekfledd arzdirzweall/ L.
  21. CONTENT MARKETING FOR CUSTOMER RETENTION IS JUST AS IMPORTANT: Knowledge Bases help your customers n with self-service product education. ‘ . . _ Webinars let you coach customers to see greater returns on their investment. Advocate Marketing involves your community, encourages user-generated content and makes customers feel like part of your brand.
  22. crz/ run Because even a 5% increase in customer retention can boost profits by 25 to 95% [$OUI’Ce: Harvard Business Review]
  23. CUSTOMER ACQUISITION, like love. DOESN'T ALWAYS HAPPEN THE WAY YOU EXPECT. V
  24. CUSTOMERS CAN COME FROM THAT'S WHAT INBOUND MARKETING IS ALL ABOUT. ERIE! »
  25. Some were longtime admirers of your blog.
  26. Others were actively searching for a solution like yours.
  27. Many would never have given you the time of day. Until they saw your case study. 9 5
  28. p 7 . i Your customers may all be on different journeys, but if you create content for your entire funnel and beyond, - "I ‘or 4 4 i - I‘ ‘ -/ ii u i‘ / tr, /m, » [: ,lr. ._r ! ._; .0,/ A nit! /. 1». I/ Il! :*. ',/ Ill’! !!/ v.{'= v ll; ail! ‘ , ‘-, I., i., h.r: . ~17 iarlre. V‘?
  29. Oberflip Want more of the latest content marketing tips, tricks, and trends? SUBSCRIBE TO OUR HUB

×