Poor design can kill your content marketing. It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won't stick around to see it.
http://uberflip.com
31. CTAs have to stand out
from the rest of the page
so that it’s easy for prospects
to know where to click once they
decide to take the next step.
32. From choosing the right size
(bigger isn’t always better),
to using colors that pop, and
leaving enough spacing around
buttons, different versions of CTAs
should be continually tested.
34. One of the biggest factors
in capturing your lead
is balancing the value of what
you’re giving away vs. the
perceived barrier to getting it.
35. This is when features like
progressive profiling can come
in handy. Instead of making
people fill out a long list of
fields, just add two or three.
36. When the user comes back
for a different content piece,
new fields will replace
the previous ones.
37.
38. By optimizing design,
you reduce confusion and guide
visitors from videos to blog posts,
eBooks, landing pages, and CTAs.
39. By optimizing design,
you increase leads and sales.
You immerse people in your journey
and take them exactly where they want.
40.
41. WANT TO GET MORE OUT OF
YOUR CONTENT MARKETING?
Increase readers, subscribers,
and leads with Uberflip
START A FREE TRIAL