How to Improve Your Content Experience With CUPs and Redirect Rules
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URLs are a significant part of any content experience. New features like Customized URL Paths (CUPs) and Redirect Rules have put all of your Hub URLs fully in your control. In this presentation, Uberflip’s Director of Customer Success, Sam Brennand, shares how you can optimize your Uberflip URLs to improve your content experiences.
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How to Improve Your Content Experience With CUPs and Redirect Rules
- 1. How to Improve Your Content Experiences with CUPs & Redirect Rules Sam Brennand Director of Customer Success How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar
- 2. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar HOUSEKEEPING! Get your tweet on and join the conversation with #uberwebinar We’ll send slides and the recording Q&A at the end -‐ ask questions in the chat box! (If we run out of time, tweet or email us)
- 3. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www. Uniform Resource Locator
- 4. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www.
- 5. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar www.
- 6. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar SEO URLs play a big role in optimizing • URLs that are easier for humans to understand are also easier for search engines to understand • Using keywords in your URLs is still an important ranking factor • Shorter URLs > Longer URLs content for search engines.
- 7. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar “..the easier a URL is to read for humans, the better it is for search engines.”
- 8. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Source:
- 9. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar “Stop optimizing for robots, start optimizing for humans.”
- 10. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Experience URLs are a major component of • Clean URLs create a better user experience by building trust with your audience (and making navigation easy) • URLs also help to facilitate the movement of visitors around your content experiences (with 301 or 302 redirects, for example) a Hub’s overall user experience.
- 11. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar Customizable URL Paths NEW! (CUPs)
- 12. How to Improve Content Experiences with CUPs & Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.yourwebsite.com/h Hub
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- 32. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124
- 33. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124
- 34. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/h/i/59281342-‐the-‐ultimate-‐guide-‐to-‐content-‐distribution/32124 https://hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution
- 35. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution
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- 54. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution
- 55. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution
- 56. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar hub.uberflip.com/ebook/the-‐ultimate-‐guide-‐to-‐content-‐distribution “Content
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- 60. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Authors
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- 62. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar
- 63. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Recap: CUPs Best practices for your Hub • Keep your URLs as short as you can (while still paying close attention to the over user experience) • Use keywords where they’ll make sense to the humans viewing your URLs • Try your best not to continually update your Hub’s URLs!
- 64. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Redirect Rules NEW!
- 65. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar
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- 72. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/marketing-‐technology
- 73. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/marketing-‐technology
- 74. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/marketing-‐technology https://hub.uberflip.com/content-‐marketing
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- 79. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/slidesh are/seo-‐pocket-‐guide-‐7-‐things-‐ every-‐content-‐marketer-‐should-‐ know-‐about-‐seo
- 80. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar https://hub.uberflip.com/slidesh are/seo-‐pocket-‐guide-‐7-‐things-‐ every-‐content-‐marketer-‐should-‐ know-‐about-‐seo Huh?
- 81. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar /seo-‐pocket-‐guide /slideshare/seo-‐pocket-‐guide-‐7-‐things-‐every-‐content-‐marketer-‐should-‐know-‐about-‐seo
- 82. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Recap: Redirect Rules Maintain a great Hub experience • Fix all URLs that 404 (get an error) by creating a Redirect Rules • Use Redirect Rules to ensure a smooth transition as you update your Hub • Add parameters to redirecting URLs • Create print-‐friendly URLs
- 83. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Let’s
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- 88. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar Thank You! Questions? @uberflip @sambrennand info@uberflip.com hub.uberflip.com
- 89. How to Improve Content Experiences with CUPs Redirect Rules @uberflip @sambrennand#uberwebinar