Marketing personalization has been a topic for years. But with the evolution of technology in marketing, personalization is no longer just a topic -- it is a marketer’s call to action. Today, content is the foundation of all aspects of marketing. And personalization of content is expected to be part of every aspect of the content experience. In this exciting session you will learn how to integrate personalization into your content strategy. You’ll also discover where personalization is headed so that you can be ready for the world of hyper-personalization.