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designingforPrivacy
intheageofmagic
Faith McCreary
The work being shared today
was a collaboration with
Alex Zafiroglu &
Heather Patterson
Intel CorporationHeather
Alex
INCREASINGLYVISIBLE
BLURRINGBOUNDARIES
Source: http://www.michaelbeitz.com/home.html
SMARTORCREEPY?
WONDERINGWHY
Confirm?
Reference: https://www.ftc.gov/system/files/documents/reports/federal-trade-commission-staff-report-
november-2013-workshop-entitled-internet-things-privacy/150127iotrpt.pdf
How?
Privacy≠Security
LEGALGUARDRAILS
Source: https://upload.wikimedia.org/wikipedia/commons/6/6a/Sign_in_Niagara_Falls,_Ontario,_warning_people_not_to_climb_over_guard_rail.jpg
bydesign
bydesign
1.PROACTIVENOTREACTIVE;PREVENTATIVENOTREMEDIAL
2.PRIVACYASTHEDEFAULTSETTING
3.PRIVACYEMBEDDEDINTODESIGN
4.FULLFUNCTIONALITY–POSITIVE-SUM,NOTZERO-SUM
5.END-TO-ENDSECURITY–FULLLIFECYCLEPROTECTION
6.VISIBILITYANDTRANSPARENCY–KEEPITOPEN
7.RESPECTFORUSERPRIVACY–KEEPITUSER-CENTRIC
DigitalInvisibilityOptical camouflage by Susumu Tachi of the University of Tokyo
https://commons.wikimedia.org/wiki/File:An_invisibility_cloak_using_optical_camouflage_by_Susumu_Tachi.jpg
CONTEXTMATTERS
PRIVACYSEGMENTATION
INFORMATIONSENSITIVITYMODEL
CONTEXTUALPRIVACYPROBES
TAXONOMYOFPRIVACYCONCERNS
BEHINDtheCurtain
1PRIVACYSEGMENTATION
FUNDAMENTALIST
PRAGMITIST
UNCONCERNED
Source: https://c1.staticflickr.com/8/7469/16263996296_aa8767d970_b.jpg
2
3INFORMATIONSENSITIVITYMODEL
Stable Clusters of Expectations and Preferences for Boundaries
INFORMATION
SENSITIVITY
SHARED
INFORMATION
SENSITIVITY
TRADED
INFORMATION
SENSITIVITY
SECRET
INFORMATION
SENSITIVITY
TATTLED
4TAXONOMYOFPRIVACYCONCERNS
4CATEGORIES
16TYPES
LESSISMORE
INFORMATION COLLECTION
UNDERSTAND PURPOSE
LIMITCAPTURE
MANAGEAPPEARANCES
BEWARE LOCATION TRACKING
DONOHARMINFORMATION PROCESSING
SAFEGUARD DATA
LIMITUSE
TRANSLUCENCEBUILDSTRUST
INFORMATION DISSEMINATION
ACCURACY
OPENNESS
EASY CONTROL
OPAQUENESS
urce: https://c1.staticflickr.com/6/5567/18806435646_b66ba85bac_b.jpg
USEFULNOTDISRUPTIVE
INFORMATION INVASIONS
AIMFORINVISIBLE
ENCOURAGE SHUT-OFF
WHATWILLYOUDO?
Email: Faith.A.Mccreary@intel.com
UX STRAT USA 2017: Dr. Faith McCreary, "Strategy for Designing Privacy into the Internet of Things"

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UX STRAT USA 2017: Dr. Faith McCreary, "Strategy for Designing Privacy into the Internet of Things"