15. HORIZON 1
Maintain & defend business
HORIZON 2
Nurture emerging business
HORIZON 3 & BEYOND
Create new business, or market
16. HORIZON 1
Maintain & defend business
HORIZON 2
Nurture emerging business
HORIZON 3 & BEYOND
Create new business, or market
17. HORIZON 1&2
• No clear objectives No
early prototyping and
testing
• No lean, no agile
• Silos with different
objectives
BARRIERS FOR A GREAT PRODUCT AND UX
18. HORIZON 1&2
• No clear objectives No
early prototyping and
testing
• No lean, no agile
• Silos with different
objectives
HORIZON 3&4
• No comparison products
• High uncertainty
• Only 25% of ideas survive
BARRIERS FOR A GREAT PRODUCT AND UX
36. HYPOTHESIS CARDS
We believe that …………. to verify that
we will …………….. And measure …………………
We are right if ……………………..
37. HYPOTHESIS CARD IMPROVE
We believe that we can improve
people’s mental health to verify that
we will launch an app and clinical
trial And measure Y-BOCS score. We
are right if we are as good as the MGH
team.
40. DESIGN FOR IN
10 YEARS
WHAT IF YOU COULD SEE WHERE & WHEN YOU WERE
HAPPIEST
41. HYPOTHESIS CARDS
We believe that people would like to
see where they were happy using AR
to verify that we will launch a landing
page online And measure conversion
We are right if conversion > 20%.
42. WHAT IF YOU COULD SEE WHERE & WHEN YOU WERE
HAPPIEST