UX STRAT 2014: Ashley Halsey Hemingway, "Validating UX Strategy Concepts Through Service Design"
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So you've developed a UX strategy: now what? How can you feel confident that the strategies you have identified are truly targeted towards overcoming the challenges your users actually face? In this presentation, I will share a real case study that walks you through the process I used to develop UX strategies and then analyze how they mapped to my users' workflow. This process helped me validate my hypotheses, and feel confident evangelizing the strategies throughout my organization. You will leave this presentation will a new methodology that you can use in your own strategic UX process.
