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So you’ve met amazing people, you’ve learned awesome things, taken millions of photos
The better the conference the more overwhelmed you feel PCSD
Unless you’re self employed, you have a team or others to share this content with. Gathered insight not just for you, but for your team members also The graveyard is the richest place A lot of us that have to do it. But all of us should do it.
But for it to be beneficial, for the content to truly have the most reach, do the most good…
Clean up your notes – if you can’t at the end of each day, do it on the plane or schedule time the day you get back to work. Be intentional. Organize your notes into key takeaways from each session – things to explore more, changes you want to make in your org. Make sure to include ideas and actions, not just insights. Organizing by team/people that should hear this. Think about it – before you debrief with anyone, debrief with yourself. Even if you came with other coworkers here, take an hour to think through the content for yourself. Prioritize your ideas – which are the most important to you? Which would be considered low hanging fruit that you could do without or with minimal roadblocks. What is the most relevant to your company or users and seems to have the least amount of effort? Vet out ideas with someone first – before you take all of your knowledge and ideas to your team, vet them out with someone who wasn’t at the conference. See if someone with a new set of eyes that wasn’t at the conference understands what you’re talking about. You can structure your presentation to your team off of that. Are any of the ideas crazy talk? Accountability partner – Being held accountable to someone other than yourself is much more effective
What will you share and who will you share it with? – who will get something out of content and should be aware and who will drive action. Maybe you have separate sessions. Awareness audience vs. action audience. Awareness is acting too! Also – how will you share it with them, what will be the most effective? Maybe you create small audiences or maybe you pull together a large group. Maybe you have one big readout that covers everything and maybe you have a series of mini lunch and learns. Maybe you use a PPT, an email, a workshop. Cater your content to your audience – don’t overload them. Just give them the content that’s applicable to them. And remember that people learn in many different ways. The way your dev team learns may be different than how your senior leadership team learns. Give people options! Make sure to give specifics that relate to them. Help connect the dots for them. Maybe next year you have a live feed from the conference? Share insights and actions – don’t just hop right into things you think your teams should change. Bc they don’t have the context of the knowledge you learned to arrive at that idea. Similarly sharing insight without sharing your ideas for action seems like you’re not following through. Maybe you put together a deck for just an overview of insights for the awareness audience and then a more specific deck on ideas with your action audience Make sure to include your motivations and reasons for sharing this particular content or these certain ideas with them. Make it easily accessible!
Take on one thing at a time – what can you do with no roadblocks, what has minimal roadblocks? What has the most relevancy and impact but lowest effort? Get the momentum going and create a snowball. Follow-up with more knowledge about topic areas – maybe you came back with some content and your team had questions or was skeptical. Put your team in contact with helpful resources – I usually assume i’m connecting with people for me. But your team could really benefit from some of the connections you make as well. Maybe you have a video call with them after the conference so your team to ask questions and connect with them. Hearing it from an outside expert while you and your team is working through the change can help drive more adoption of your action. Make the to-do list known and seen – Make it simple, make it clear, make it accessible Incentivize and reward – because you might honestly be the only one really driving or pushing this. Set timelines, owners, and check-in’s to hold yourself and your team accountable –
UXPA2019 - Unconference: Taking conference content back to your team
Taking Conference Content Back
to Your Teams
How to share learnings and drive awareness and
Sr. UX Designer at H&R Block Kansas City
￮ Clean up and organize your notes
￮ Before you debrief with anyone, debrief with
￮ Prioritize your ideas
￮ Vet out thoughts with someone first
￮ Accountability partner
￮ What will you share, who will you share it with, and
how will you share it?
￮ Cater your content and mode of communication to
￮ Share insights and actions
￮ Share your motivations and reasons
￮ Make easily accessible
￮ Take on one thing at a time
￮ Follow-up with more knowledge about topic areas
￮ Put your team in contact and stay in contact with
￮ Make the “to-do” list known and seen
￮ Incentivize and reward
￮ Set timelines, owners, and check-ins