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Ritual at the Crossroads of Innovation, Scott Weiss, Babbel

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Scott discusses how failture breeds innovation, democracy diffuses alienation and ritual is generative and grounding in his talk arround his company, Babbel

Video on talk is available on the UXDX YouTube channel; https://youtu.be/h49kFSM0Jk4

Veröffentlicht in: Technologie
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Ritual at the Crossroads of Innovation, Scott Weiss, Babbel

  1. 1. Ritual at the Crossroads of Innovation Scott Weiss, March 2019
  2. 2. Language learning…
  3. 3. Cultivating flexibility
  4. 4. Measuring up
  5. 5. Commitment counts
  6. 6. Top grossing language learning app 600 employees in Berlin and New York Millions of subscribers
  7. 7. Everyone Learning Our mission Languages
  8. 8. 14 learning languages
  9. 9. 8 display languages
  10. 10. We wanted to create an innovative language learning tool
  11. 11. We didn’t want to iterate our existing product, but instead to create a new product
  12. 12. Adaptive Language Learning
  13. 13. Adaptive Language Learning Confidence is key
  14. 14. Adaptive Language Learning
  15. 15. Salt landing page Bea, your personal language coach
  16. 16. Strong visuals with custom photography
  17. 17. Adapting to learner ability
  18. 18. Goal setting & tracking
  19. 19. So how did we do it?
  20. 20. Team formation
  21. 21. Iterations were driven by qualitative and quantitative metrics
  22. 22. The adaptivity model was a tree structure
  23. 23. The adaptivity model was a tree structure
  24. 24. The team wanted to build a modular adaptivity model
  25. 25. Sometimes things don’t work out
  26. 26. We weren’t iterating toward a product It looks like you’re trying to create a marketing concept…
  27. 27. Can I help you with that?We weren’t iterating toward a product
  28. 28. We focused on a single metric
  29. 29. When features mirror
  30. 30. We learned some things
  31. 31. Notes on non-negotiable priorities
  32. 32. Team formation: what happened
  33. 33. No one is expendable
  34. 34. The KJ method
  35. 35. Data purists will freeze every good idea
  36. 36. Single metric focus—the wrong metric Build Measure Learn
  37. 37. Were Windows users hampered by their audio settings? Was the lack of a progress indicator a problem?
  38. 38. Were learning goals hard… Or too easy? Were the learning goals too long?
  39. 39. The function of ritual
  40. 40. Bringing the team back into the fold
  41. 41. From product team to project team
  42. 42. Conclusions: 1. Failure breeds innovation 2. Democracy diffuses alienation 3. Ritual is generative and grounding
  43. 43. Thank you

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