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Keeping your eyes on the business goal.
Research & Monitoring
Better.
User’s satisfaction
:)
Company’s growth
=
Outcomes + Evaluation
Metrics, KPIs + Data, Insights
Research + Monitor
Success is easy, right?
Context is everything.
Scope the
intention
Involve
the team
engagement
+
clear research
priorities
=
participation
in research
sessions
+
Easy buy-in
=
Learn user motivations,
behaviours, create empathy.
Why?
Facts finding, learning
what’s happening.
What?
Success
What the team
believes to be true
A quantifiable way to
verify the assumption
= + 0
Yes, assumptions.
High risk
Low risk
Not likely
to happen
Very likely
to happen
Validate!
Safe
$$$
$
Learn Less Learn More
Start here!
Build for learning.
User Product
User Product
Generative Proactive
User Product
Generative Proactive
Evaluative
Reactive
User Product
Generative Proactive
Evaluative
Reactive
Innovative
Incremental
Small cycles.
Focused learnings.
Faster insights.
Launch to learn.
Usability Tests Data AnalyticsA/B TestingCustomer
Feedback
Monitor Research
Context is everything.
Refinement Evidence
Speed
Refinement Evidence
Speed
Throwing spaghetti on a wall
Learning won’t happen
fast enough
Refinement Evidence
Speed
Potentially reckless
Refinement Evidence
Speed
Refinement Evidence
Speed
:)
Managed
user satisfaction
Sustainable
Company growth
=
raquel.damas@shopify.com
Thanks.

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