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Architects: the original Experience Designers

  1. Designing the future of energy. Architects: The original experience designers PROJECT UXDX Community DESIGN TEAM Chris O’Brien, Design Principal DATE Feb 22, 2023
  2. Evolution of a home
  3. Physical Architecture delivers physical objects Digital UX delivers digital products
  4. Process
  5. DESIGN PROCESS Research Design
  6. DESIGN PROCESS Discover Define Design Deliver
  7. 1. Discover
  8. DISCOVER Client meeting This is a wide-ranging discussion that questions local architecture and building traditions, how to design for experience, and covers everything from the mundane and practical to the conceptual. • Goals • Needs • Emerging themes
  9. DISCOVER Who is our “client”? We often have two clients: the stakeholders and the people using the product—each with their own goals. And what methods do we use to get at these goals and needs? • Field observations •Stakeholder interviews and mapping •Scenarios •Empathy mapping
  10. DISCOVER Site analysis A projects success is built on its relationship to its site and surroundings. Site analysis is the process of evaluating a particular locations’ physical, mental and social characteristics with the ambition of developing an architectural solution that will both address and enhance its internal and external context.
  11. General: Geographic location, Site boundary, Entrance locations and types, Site security, Existing buildings. Neighboring buildings: Distances, Heights, Uses, Vernacular, Site lines, Rights to light, Legal restrictions, Noise levels. Access: Public routes, Private routes, Vehicle access, Pedestrian access, Existing circulation routes within. Topography: Levels, Gradients, Key features/restrictions, Exposure, Sun paths, Wind patterns, Trees and vegetation, Site restrictions: Visibility, Light, Views, Neighbors, Pollution, Flooding, Land slides Views: Private views out, Public views in. Hazards: Electricity lines, Drainage, Telephone lines, Sub- stations, Derelict Buildings, Unfinished building works Ecology: Protected species, Protected zones, Impacts SITE ANALYSIS What to look for
  12. DISCOVER What is our “site analysis”? Our applications are used by all different people at all different places. There are physical impacts, digital limitations, accessibility considerations, technology constraints, etc. •Where will people be using this product? •When are they using it? •What technology do/don’t they have access to? •What are the limitations: physical and digital?
  13. 2. Define
  14. DEFINE The big idea Partí literally translates as "departure point”. It refers to the project’s big idea or chief organizing thought for the entire design. It signifies an architect's overall guiding idea for a design. As such, a parti typically has less to do with technical, financial and utilitarian issues and more to do with view, massing, scale, transparency, opaqueness and other architectural issues. Partí isn’t really a representation of what the project will look like in plan or elevation, but is a road map of the ideas of the project. Partí
  15. A Parti is ever-changing. We can change it, merge it, or abandoned it if necessary. Remember, its value is as a launching or departure point. A Parti is abstract. Architects take on big and broad subjects like space, time, memory, culture, politics, and sensations. That all boils down to defining the experience of a three- dimensional space, which is often abstract. And that’s okay. A Parti is scalable. It can inform design both at global and highly detailed levels. Architects may use it to help give consideration to how their buildings affect a larger neighborhood and also impact choices for closet-door handles, A Parti is imperfect. Just because it can inform all levels of design, does not mean it has to. You don’t need to force it. Advancing the project is the point, not perfecting the Parti’s precise use. PARTÍ Our Point of Departure
  16. DEFINE Design concept A concept is an idea, thought or notion that forms the backbone and foundation of a design project and one that drives it forward. It becomes the force and identity behind a projects progress and is consistently consulted throughout every stage of its development. A strong architecture concept gives the architect / designer a clear direction and framework when making design decisions; it provides a methodology to the thinking process by offering a type of rule book. • Site analysis • Design brief • Building typology
  17. Exterior and interior: orientation, massing, form, apertures, height, light. The landscape: hard and soft surfaces, types of planting, scale of painting, arrangement of planting. Finishes: colors, styles, textures, materials. Fixtures and fittings: genre, style, scale, amount, material Structure: light, heavy, traditional, modern, vernacular Materials: colors, hard or soft, weathering, types, styles, locally sourced, vernaculars. DESIGN CONCEPT Design concepts should influence the whole project
  18. DEFINE UX design concept • User/Stakeholder needs • Design principles • Product definition • Ergonomics • Interaction patterns • Visual design direction
  19. 3. Design
  20. DESIGN The architect’s process Architecture is both an artistic discipline and technical profession. The architect’s approach is informed by what the Greek’s called Episteme and Techne; knowing and doing. Study, research, the accumulation of knowledge combined with sketching and model making, these are intertwined and make up the process of taking an idea to final proposal. Episteme Pursuit of knowledge Techne Craft or artistic approach
  21. Intimate zone Personal Space Social Zone
  22. “Architectural design is iterative. Everything you do builds on your previous work as you develop a deeper understanding of the issues affecting the design. You’ll start rough, refine, retool, rework.” Eric Reinholdt, 30x40 Design Workshop
  23. 4. Deliver
  24. DELIVER Engineers and Architects The professional tug-of-war between engineer and architect isn't adversarial, rather it's collaborative and makes for a better, more efficient project.
  25. DELIVER Developers and Designers The professional tug-of-war between developers and designers isn't adversarial, rather it's collaborative and makes for a better, more efficient project.
  26. DELIVER Technical drawings While diagrams and floorpans are handy from a design perspective, you need technical drawings to build from. We’ve all seen at one point in our lives the classic “blueprint” drawing.
  27. DELIVER Design Specs Just as there are blueprints to build from there are design specs to develop from. These cut down on misunderstandings and time wasted from back and forth on how the design should look and work. Radio 1 Radio Less Filters Less Filters Normal Hover Links Export Merge Edit Apply Cancel New Event Hover Normal New Event New Event Export Buttons Checkbox 1 Checkbox 2 Checkbox 85 px 32 px 18 px 18 px 104 px 32 px 72 px 32 px 18 px 18 px 7 px Fill: Solid ExxonMobil Green #00a24d tint: 100 Stroke: None Fill: Solid Green #00a14d tint: 80 Stroke: Solid 1 px #a6daf6 Font-Family: EMprint-Semibold Font-Size: 12 px Color: White #ffffff tint: 100 Font-Style: normal Text-Align: left Less Filters Font-Family: EMprint-Regular Font-Size: 14 px Color: Green #00a14d Checkbox 2 Font-Family: EMprint-Regular Font-Size: 14 px Color: Black #000000
  28. Conclusion
  29. “You employ stone, wood and concrete, and with these materials you build houses and palaces. That is construction. Ingenuity is at work. But suddenly you touch my heart, you do me good, I am happy and I say: This is beautiful. That is Architecture.” Le Corbusier , Architect
  30. Thank you Chris O’Brien Principal Designer, IT Fellow ExxonMobil
  31. HOW TO GET STARTED 101 Things I Learned in Architecture School These 101 concise lessons in design, drawing, the creative process, and presentation--from the basics of how to draw a line to the complexities of color theory--provide a much-needed primer in architectural literacy and make concrete what too often is left nebulous and open-ended in the architecture curriculum. Visual Acoustics: The Modernism of Julius Shulman Visual Acoustics celebrates the life and career of Julius Shulman, the world's greatest architectural photographer, whose images brought modern architecture to the American mainstream. 30x40 A design-focused, residential architecture firm founded by award-winning architect Eric W. Reinholdt. He designs simple, modern, site- specific homes inspired by Maine’s rugged surroundings, humble materials, agrarian building forms, and employs a modernist esthetic. Book Documentary YouTube