2012 Women Leaders Conference

1. Building and Sustaining a
Women’s Affinity Group
Krista Brookman
Kathie Campbell
Anne Dorn
Tami Garrison
Sarah Jelencic

2. Welcome / Introduction
Krista Brookman

3. Background
The Women’s Affinity Alliance is a collaborative initiative co-
founded and developed by TEMPO Milwaukee members that is
focused on bringing together women executives who are
interested in developing and progressing women’s affinity
networks in their organizations.
The Women’s Affinity Alliance is an engine of innovation which
will employ networking, educational and research opportunities
to provide organizations with necessary resources to advance,
retain and grow their women professionals.
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4. Who is The Women’s Affinity Alliance?
The Women’s Affinity Alliance, supported by TEMPO Milwaukee,
consists of Milwaukee women executives in corporate, public and
non-profit organizations who are women affinity group leaders or
share in affinity group leadership roles
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5. Women’s Affinity Alliance Advisory Board
Krista Brookman Catalyst
Kathie Campbell Brady Corp.
Anne Dorn Direct Supply
Tami Garrison MillerCoors
Gina Johnson JCI
Tracy Johnson TEMPO Milwaukee
Marilyn Krause Journal Communications
Karen Perzan Quarles & Brady
Kelly Sneed Baird Investments
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6. Women’s Affinity Alliance Updates
– Online presence www.womensaffinityalliance.com
– LinkedIn Group conversation
– Local media Nov. 4 Business Journal article
– Quarterly in person meetings

7. Brady Corporation
Kathie Campbell

8. Case Example: Brady Corporation:
Brady's mission is to identity and protect premises,
products and people.
Brady's vision is to be the market leader in all our
businesses in order to achieve sustainable growth
and profitability.
• Brady ‘s products help customers increase safety,
security, productivity and performance and include
high-performance labels and signs, safety devices,
printing systems and software, and precision die-cut
materials.
• Founded in 1914, Brady is headquartered in
Milwaukee and employs more than 6,500 people at
operations in the Americas, Europe and Asia-Pacific.
• Fiscal 2011 sales of $1.34 billion.
• Brady stock trades on the New York Stock Exchange
under the symbol BRC.

9. Brady Corporation
Women’s Leadership Alliance (WLA)
WLA’s mission to provide women at Brady the tools, knowledge and
network to reach their full career potential
Philosophy
The Women’s Leadership Alliance is a development network established to engage, encourage and
empower women at Brady. This is in alignment with Brady’s values of Investing in Our People, Embracing
Teamwork, and Excelling in Everything We Do.
Why is it important to Brady?
To be a top-tier global organization, we must recruit and retain the best talent from diverse backgrounds.
We seek out diverse backgrounds and viewpoints because we know this will result in a better solution.
How will we accomplish our mission?
Professional and personal development
Mentoring & coaching
Focused recruiting and retention efforts
Networking
Community service
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E n g a g e , E n c o u r a g e , E m p o w e r.

10. Direct Supply
Anne Dorn

11. Case Example: Direct Supply
About Direct Supply
• Direct Supply is an innovative, Milwaukee-based company
devoted to the success of the senior care continuum. We are
proud to have one of the brightest, hardest-working teams in
America, operating under our founding values of quality,
excellence and integrity.
• Our Vision
To be the leading supplier to the long term healthcare profession
by providing the best service, highest quality/value product and
unexcelled response to our customers’ needs

12. Case Example: Direct Supply
WIN’s Mission
WIN’s mission is to attract, retain and advance successful women to
make Direct Supply the best place to work in America.
We strive to do this through:
• Hosting events featuring subject matter experts, panels,
workshops and presentations
• Facilitating discussion groups on topics that are integral to the
mission of WIN
• Posting resources and other information on our SharePoint site
• Recognizing stellar women through the annual WINner award
• Participation on the Women's Affinity Alliance of Milwaukee
WIN is a destination for successful women!

13. MillerCoors
Tami Scully Garrison

14. Case Example: MillerCoors
We're Beer People.
We are passionate about beer and the beer business.
We have a strong leadership team and dedicated, hard-working people.
We’re committed to building our great beer brands the right way and
have a deep sense of responsibility to the environment, our communities
and beer drinkers.
We're focused on creating big ideas and innovations that drive profitable
growth and will help create a new era in the American beer industry. Add
it all up and you’ll see we’re dedicated to creating America’s best beer
company.

15. Case Example: MillerCoors
Employee Affinity Groups at MillerCoors
• Employee Affinity Groups (EAGs) are self-governed employee networks
aimed at creating an inclusive workplace, increasing cultural awareness
and promoting community involvement. Membership in these groups
offers employees with common interests and/or backgrounds unique
networking, learning and support opportunities.
Building Relationships and Empowering Women (BREW)
• BREW supports the goals of MillerCoors and women by fostering
meaningful relationships, encouraging women to realize their potential,
providing development and networking opportunities, and engaging our
female employees across all divisions, levels, locations and life stages.
BREW is based in Golden, Milwaukee and Shenandoah.

16. Foley & Lardner LLP
Sarah Jelencic

17. Case Example: Foley & Lardner LLP
About Foley & Lardner LLP
•Foley & Lardner LLP provides award-winning business and legal insight
to clients across the country and around the world. Our exceptional
client service, value, and innovative technology are continually
recognized by our clients and the legal industry. At Foley, we strive to
create legal strategies that help you meet your needs today
— and anticipate your challenges tomorrow.
Our Diversity Mission
•Foley & Lardner LLP is dedicated to fostering an environment that
embraces differences, promotes equality, and engenders mutual
respect, thereby creating a culture of inclusion where everyone has
the opportunity to excel.
•We are committed to recruiting, retaining and promoting diverse
attorneys, thereby resulting in a diversity of perspectives that
benefits the firm, our clients and the communities in which
we practice.

18. Case Example: Foley & Lardner LLP
Women’s Network at Foley
Dedicated to leveraging the insight, motivation
and experience of its members to maximize the
professional and personal experiences of all
women attorneys.
The Women’s Network (National)
•Includes a national group leader and local
representatives (network coordinators)
from most of our offices.

19. Case Example: Foley & Lardner LLP
The Women’s Network (National) cont’d
•Members develop and support many of our global efforts
including professional development programs, mentoring
efforts, and business development initiatives.
Specific programming includes:
– Women’s Retention Campaign
– Women Regional Retreats
– Professional Development Program
– Business Development
– Working Parent Coach Program
The Women’s Network (Local)
•The local office networks have considerable
autonomy to plan and present programs of
interest to their individual office members.

20. www.womensaffinityalliance.com
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