2. SMA’s
SMA
Full Program: DEALER Full Program:
DELIVERS:
Average 400 to 600 RESULTS: Average 80 to 120
leads per month appointments per
Includes: phone ups, month
email leads & credit Average 20 to 30 units
applications delivered per month
Average 1000 website Average 50 – 75K
views per month Gross per month
3. Average Cost Average Gross Average Return
per Sale Profit on Investment
•! Per Unit: $250 •! Per Unit: $2500 •! Per Month:
1000%
4. Creating 50 unique templates for EVERY CAR in your inventory, presenting
different offers for different shoppers!
Manually posting these ads to the Most Popular Classified Websites as well
as feeding the Dealer Inventory to 160 Top Local Classified websites.
(Where ALL the Shoppers are actively looking for vehicles)
The ads move the customer into ACTION…they pick up the phone, apply for
credit online and click through to your website.
5. •!FACT #1: These sites
attract 99% of all car
3 FACTS
shoppers everyday
•!FACT #2: SMA Alliance
Dealer Members
Dominate these sites
•!FACT #3: Buyers find the
car they want… discover
YOU OWN IT… THEN
CALL YOU TO BUY IT
7. SMA Offers Additional Services including:
DealerCentric Instant Credit SMA builds a valuable We blast promotional Where else can you get a
Approval database of timely and local messages from your Sales better source of
•!Dealer sets the credit criteria and emails from your from online Department to these local In-Market Buyers to send
each ad posted on our 160 shoppers for your Dealership market ready buyers weekly. your marketing message to?
websites comes with an opportunity to continually market to. The We keep you in front of these These Buyers are not only in
to average “Internet Shopper” consumers until they “Buy or the market but they have
starts their research a full 9 Die”. shown interest in a car that
•!“Get Pre-approved In Seconds!”
months before they plan to you actually have in stock.
•!The premier package of
purchase.
application approvals through
DealerCentric is available on all
SMA Alliance Classified Posting
Programs
8. SMA METRICS
SMA Provides Daily and Monthly reports of all:
Phone Leads
Generated
With support, recorded
phone calls & training for
phone lead conversion
Credit
Applications Email Leads
Received Specific to the vehicle in
your inventory
•! For participating
DealerCentric Dealers
Sent to your preferred email(s) & CRM …Daily
9.
10. As tracked via dealer’s CallBright service for the month of June, 2010.
Total for all other web services (Autotrader.com, Dealer.com, Cars.com and eBay Motors) was 262 combined!
11. Average Dealer’s Website Hits DOUBLE & KEEP GROWING!
Weekly Web
7000
6000
5000
4000
3000
2000
1000
0
July July July July Aug Aug Aug Aug
4-10 11-17 18-24 25-31 1-7 8-14 15-21 22-28