The document discusses mobile money analytics services provided by Dalberg. It describes how Dalberg uses anonymized mobile phone data to generate insights for international development. Specifically, it details how Dalberg builds dashboards and tools to visualize mobile money metrics and trends over time, which helps organizations target efforts, assess impacts, and make data-driven decisions around financial inclusion and value chains. Key services highlighted include mapping penetration, transactions, agent coverage, and using these insights to better support digital financial services providers.

1. 2 7 T H S E P T E M B E R 2 0 1 8
Mobile Money Analytics

2. Our mission
We are a global group
working to build a more
inclusive and sustainable
world where all people,
everywhere, can reach
their fullest potential.
Who we are:
We are young entrepreneurs, intrapreneurs, and innovators,
designers and creative problem solvers, thinkers and doers, idealists
and pragmatists. We are from everywhere, at home anywhere –an
African company as much an Asian, American, Middle Eastern, or
European one.
What we do:
We partner with governments, agencies, companies, and
communities throughout the world – providing an innovative mix
advisory, investment, research and design services.
Why we do it:
The ‘’Why’’ behind our work – our shared mission – is a positive and
optimistic one. We don’t simply combat, reduce fight or eliminate the
forces holding people back. We work to uncover, build fuel and
sustain the potential in people everywhere.
How we do it:
Our methods may seem familiar- they are not unlike those used by
other professional services providers. But there's an extra magic in
how we work. Because we see our work as an opportunity to build
global leaders – whether it’s the clients whose reputations we help
cement or the colleagues whom we develop into the next generation
of purpose driven leaders.
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3. Our core businesses each
have a unique approach
Today’s complex global
problems require new
solutions. Each Dalberg
business approaches
problems differently and all
work together to create
impact at scale.
We partner with and serve
communities, governments
and companies throughout
the world providing an
innovative mix of services.
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4. SAN FRANCISCO
JOHANNESBURG
NAIROBI
DAR-ES-SALAAM
ADDIS ABABA
DAKAR
LONDON
COPENHAGEN
GENEVA
MUMBAI
NEW YORK
WASHINGTON DC
PARIS
SINGAPORE
LAGOS
ABU DHABI
NEW DELHI
HONG KONG
TOKYO
BOGOTA ABIDJAN
KIGALI
BRUSSELS
Countries we’ve worked in
90+
Nationalities of staff
32+
60+
Languages spoken
4
Locations
23
We are Global…

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How can DDI help?
Our Services
▸ We identify and fill data gaps in international development
▸ We bring together an ecosystem of data innovators, regulatory environment, public sector actors and private sector data providers
▸ We identify relevant end-users and their key social questions in international development
▸ We develop algorithms to generate insights from telecom data, and secure additional private sector data sources
▸ We build algorithms, dashboards and tools for optimizing decision-making and designing policy for development actors
Our Expertise
Agriculture and Food Security. We use telecom and satellite
data to monitor and anticipate the state of food security, providing
actionable insights that improve resource allocation and
preventative measures.
Smart Cities Mobility Mapping. We map human mobility patterns
and assess commuting patterns across regions in real-time,
providing actionable insights for mobility monitoring, public
infrastructure and public transport planning.
Smart Cities Impact Assessment. We map changes in mobility
performance on a highly granular level, being able to assign traffic
to specific roads to assess the impact of infrastructure projects
and provide actionable insights for future planning and investment.
Public Health. We map human mobility and epidemiological
disease incidence rates to develop real-time insights on the
spread of these diseases, building a comprehensive
epidemiological model able to identify priority areas for disease
elimination.
Gender Data. We build algorithms to identify women through their
phone usage patterns and provide gender disaggregated
indicators for development topics such as financial inclusion,
social network mapping, and poverty mapping.
Financial Inclusion. We optimize the agent network, improve
impact of marketing campaigns, measure and track the
development of Mobile Money, highlighting progress across
different genders, communities and agricultural value chains to
provide actionable insights that improve financial inclusion through
targeted programs.

6. TELECOM DATA AND OUR APPROACH

7. 7
Focusing on mobile phone data
Fine time granularity
through a near-real
time data feed
Measure extremely fast
impact of field actions
Fine space granularity
through high density of
cell towers in cities
Measure extremely precise the
impact of field actions
High penetration
through high mobile phone
spread in urban populations
Get high representativeness of
the whole population
Using anonymized and aggregated data from millions of mobile phone calls, mobile
money transactions, SMS & internet usage can bring valuable insights in understanding
topics of financial inclusion, mobility, public health, etc..
Key advantages of using mobile phone data include:

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We integrate telecom data in intuitive tools for end-users
We integrate data
from telco’s
We anonymize
the data
We aggregate &
enrich data
We build intuitive
apps for end-users
4We collect, filter and
reconcile CDRs and RAN
logs from telco data
sources
4Our algorithms further
process and add
intelligence to the raw
data
4We anonymize location
data & subscriber info
with hashing algorithms
4Our intuitive apps
provide direct insights
and actions to the end-
users

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MOBILE MONEY ANALYTICS

10. 10
The Mobile Money Dashboards guide decision-making
Mobile Money
Dashboards
Our Mobile Money Dashboards visualize and analyze the current
status and trends in mobile money penetration and usage,
almost real time along multiple indicators and value chains, in
order to support DFS providers to:
Better target DFS effort in
digitizing value chains
e.g. coffee, tea, seed-oil, etc.
Develop data-driven business
case
e.g. convince MNOs to invest in
infrastructure in rural areas
because it will be profitable and
impactful based on the insights
from the data
Assess impact of specific
actions
e.g. analyze the impact of a
booster team on the update of
mobile money for the community

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Examples of computed indicators
Mobile money penetration (Rural vs Urban areas): The number of registered mobile money users
living in Rural or Urban areas over the adult population (>15 years old) in Rural or Urban areas
Number of unique active mobile money users: The number of subscribers who were involved at
least once in the corresponding transaction type in the past 30 days
Agent coverage: Number of active agents for a certain number of mobile money users
Total value of MoMo transactions : Total value of mobile money transactions made in the
selected areas for the selected period
Transaction type distribution: Total number of MoMo transactions of each type over the total
number of MoMo transactions
Average value per mobile money transaction: The total value of MoMo transactions made in the past 30
days over the total number of MoMo transactions made in the past 30 days
$

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Example 1: Mobile money penetration view
Source: Mobile Money Dashboard
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This view allows the end user to monitor mobile money penetration at
selected geographic granularity and typology for defined period of time

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Example 2: Merchant coverage view
Source: Mobile Money Dashboard
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This view allows the end user to monitor merchant coverage and
merchant activity at selected geographic granularity and typology for
defined period of time