1) InfiniGraph analyzes social media data to identify trending content and brand affinities based on social interactions. 2) This allows for more relevant targeting of ads and content, increasing click-through rates for ads with trending content from 0.05% to 2.5%. 3) By leveraging trending and crowd-sourced content, engagement can be greatly increased, such as a post that saw a 10x increase in clicks when reposted with InfiniGraph's optimization.

1. We Put Actionable Intelligence In Social "InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operation NBC Universal Analyze · Automate · Activate

2. Overview Facebook ad buy – interest targeting Interests based on social behavior Trending band affinity Automation curation Most relevant content based on crowd action Media planning base on social behavior Trending content optimization Increase engagement Trending content ad streaming Feeding most active content to ads/apps/landing pages

3. Game Changer – Monster Opportunity Trending Content - Content that gets the most social interaction on brand and around the brand. InfiniGraph provides a Content Recommendation Engine and optimization. TRENDING CONTENTAutomated Curation Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement. InfiniGraph identifies what consumers are interested in. Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting. BRAND ADVERTISER Facebook Ad Buy SITE CONTENT

4. How it works

5. Consumer Affinities Linked to Style.com Active fan of Style.com are also active fans of these top brands, used in Facebook ad buy to media planning

6. FaceBook Interest - INtent Active fan of Style.com are also active fans of these top Facebook brands, used in Facebook ad buy to media planning

7. Facebook Ad Buy Interest Optimization InfiniGraph identifies “interest” based on social behavior, simple cut and paste.

8. Intelligent Curation Sourcing trending content based on the brands audience interaction

9. content Marketing Opportunity Using media and conversation optimization against trends and influence to drive engagement / reach Leverage key SOCIAL brands with amazing content Leverage highly relevant content to activate existing customer base Intelligent curation enables access to the top Brand Trending Content

10. Content Optimization Identify trending content “Repost the good stuff” Determine what audience is most into Leverage intelligence to drive better engagement

11. Social Content Optimization Original trending post 1,724 clicks Re-post 17,644 clicks. 4 Day delay 10X increase

12. Optimization Delta and reposting “Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic”Aleksey BaksheyevDirector of Technology Complex Media, Inc.

13. Trending Content Crowd Sourced Content

14. Social Trending Content in Ads Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale.

15. Use cases for Trending Content Trending content is portable to apps and ads Both Facebook and Twitter content in application “widget”

16. Trending Content In Ads 50X greater engagement with trending content "InfiniGraph paves the path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! "Dan Woolsey - Director of Business Operations, NBC News http://console.flite.com/widget/thegriotrendingad

17. Core BENEFITS Leverage “Crowd Approved” content to drive further engagement Create discovery to other relevant content that has a high degree of affinity with your audience Smarter social targeting using consumer intent based interests Magnify engagement with consumers who are most active – the advocates/influencers

18. Network within a network Central way to connect all bloggers/publishers to brand content tracking Integrate all Twitter / Facebook sites Track who post what where Measure spread and up take Handle many bloggers many campaigns Reports based on per campaign

19. On-demand Pub and tracking

20. SOCIAL RESONANCE – Measuring spread

21. Content performance tracking

25. Magnify targeting with consumers who are most active – your advocates

26. Increase conversion events

27. Smarter targeting