Startup Cafe with Gene Glaudell, first CIO of Tesla Motors

1. Marketing Challenges|
Tesla Solutions
Automotive Dealer Network
Store Concept
Internet only Sales
Prove Demand Early
Presell cars for deposits
Maintain Customer Confidence
Maintain Employee Confidence
Customer / Tesla Staff Blog
Share progress and setbacks
Range Anxiety
Achieve Game-Changing Range
Battery Cost
Supercar market/commodity cells
Cost = $17K cells + BMS costs
Safety
Over engineer safety
UL/UN/DOT/FMVSS approved

2. Battery Challenges |
Tesla Solutions
Capacity
6831 Li-I 18650 cells
Energy & Power
53 kWh & 185 kW / 248 HP
Lifetime
Calendar & Miles Driven
Cell level temperature mgmt
Heat Dissipation
Active Liquid Cooling and
Battery Mgmt, Passive Cooling
Weight
Use Li-I < 50% of NiMH weight
5 years & 100K mi
900 lbs / 409 kg
Cost
Supercar market/commodity cells
Cost = $17K cells + BMS costs
Safety
Redundant active/passive safety
UL/UN/DOT/FMVSS approved