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The Kano Model with Jared Spool

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The Kano Model with Jared Spool

  1. 1. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering
  2. 2. Reactive Proactive
  3. 3. S top being Reactive Proactive
  4. 4. S top being Sta rt being Reactive Proactive
  5. 5. S top being Sta rt being Reactive Proactive Develop A UX Strategy
  6. 6. Building A Winning UX Strategy
  7. 7. Building A Winning UX StrategyWhat do you need to build?
  8. 8. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?
  9. 9. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?
  10. 10. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?
  11. 11. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?
  12. 12. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?
  13. 13. Building A Winning UX StrategyWhat do you need to build?How do you best allocate limited resources?What can you say “no” to?How do you tell if you’ve done a good job?What makes you different from your competitors?Where should you innovate?How much should this cost?
  14. 14. Delight The Kano ModelInvestment User Satisfaction Frustration
  15. 15. Delight The Kano Model Performance PayoffInvestment User Satisfaction Frustration
  16. 16. Delight The Kano Model Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  17. 17. Delight The Kano Model Excitement Generators Performance PayoffInvestment Basic Expectations User Satisfaction Frustration
  18. 18. Build aWinning UX Strategyfrom the Kano ModelJared M. Spool (@jmspool)October 25, 2012 UserUIEVS.com Interface Engineering

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