The cloud, cloud computing, SaaS…like it or not, we hear these terms mentioned incessantly in the technology and business world. And for a good reason – the benefits of cloud computing are vast. Businesses around the globe are facing fierce competition – no matter the country, industry, or customer. Digitalization, sophisticated consumers with increasing demands, and lower margins are causing organizations to adapt their businesses, products, and services in response. These companies are looking high and low for new growth opportunities, better business models, cost-cutting options, and increased efficiency in ways that standardize and simply their businesses from one end to the other.