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ADV 420 Final Presentation

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ADV 420 Final Presentation
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ADV 420 Final Presentation

  1. 1. Big Idea ● The Big Idea for the Intel Campaign is to let consumer’s inside the company ● The campaign will show them everything from production to research ● Our slogan for the campaign will be “You Are Intel”
  2. 2. Target Audience The campaign will target young professionals, ages 18-30, who are interested in technology The campaign will use platforms that can target this exact audience
  3. 3. Social Media Marketing Social media is very important for Intel, due to how likely the target market is to use it The campaign will be integrated throughout the major social media platforms It will feature our message, “You are Intel”, which conveys the big idea
  4. 4. Online Advertising Online advertising will be a major aspect of the campaign, this will be the ad type for each social media platform: Facebook: Promoted posts and page likes Twitter: Click to engage advertisements Instagram: No ads, but share link on other social media pages Youtube: Pre-roll advertisements
  5. 5. Display Ads Intel will use display ads on various websites to gain brand awareness The main format will be banner ads The websites that will feature these ads will include tech sites, as well as popular sites for young people
  6. 6. Search Engine Marketing For SEM, the campaign will use Google Adwords It will feature keywords such as, laptop computers, desktop computers, and new tablets The landing page will be Intel’s website, designed to direct the target audience to the featured products
  7. 7. Mobile Strategy The mobile website will be tailored to feature the slogan, other than that nothing needs to be done Intel currently has a lot of different mobile apps, under this campaign they will be combined to: Create an integrative experience Provide value to the consumer Increase awareness https://app-framework-software.intel.com/
  8. 8. KPI’s The KPI’s for this campaign will be: Number of website visits gained Number of Facebook page likes gained Number of mobile app downloads The reason for choosing these KPI’s is that: No product can be purchased without visiting website blog.endpoint.com/2016/01
  9. 9. Budget The budget for this campaign will be 10% of Intel’s revenue next year This number is based on the average amount spent by companies on advertising The number is a little lower than average, due to the fact that Intel is already an established brand
  10. 10. Timeline The timeline for this campaign will be 1 year It will begin in May, due to the likelihood of people to pay attention to the campaign at this time The Social media ads will occur 4 times a week, with banner ads happening daily Due to the nature of a search campaign, it will be year round

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