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DEUTSCHLANDS 1. FACEBOOK PETITION




                                    4
DEUTSCHLANDS 1. FACEBOOK PETITION


  TIGER-KAMPAGNE AUF FACEBOOK




                                    4
DEUTSCHLANDS 1. FACEBOOK PETITION


  TIGER-KAMPAGNE AUF FACEBOOK


            AKTIVISMUS 2.0
  Klicktourismus oder Klick...
2010 = JAHR DES TIGERS


                         4
3.200
        5
TIGER RETTEN!
            6
7
FACEBOOK AKTION




                  20.139
                           8
DEUTSC
HLANDS
ERSTE
FACEBO
OK
PETITION   9
+10 PROMIS




             10
RUNNING TIGER
TOUR



         6 STÄDTE, 1 BOTSCHAFT, 150.000 KONTAKTE

                                                  ...
ZURÜCK
ZU FACEBOOK




              12
WER NOCH MEHR
MACHEN MAG.




                13
THE GOOD NEWS:




                 #1!


                       14
MORE GOOD NEWS:




28 Posts, 2.371 Likes, 566 Comments =


1.137.810 pot. Kontakte*

*nicht enthalten: Sharing           ...
THE NOT SO GOOD NEWS:




17.056 < 27.000         FANGEMEINDE




17.056 vs. 100.000
                                     ...
DER WWF BRAUCHT EINEN SCHLAGKRÄFTIG ORGANISIERTEN ONLINE AKTIVISMUS!




                                                 ...
WIE GROß SIND DIE POTENTIALE FÜR NGOs, ÜBER ONLINE AKTIVISMUS DIE WELT ZU RETTEN?




                                    ...
„The Revolution will
                                                                         not be tweeted“




http://w...
„Facebook und Co User werden passiver, Nutzer stellen verhältnismäßig
        weniger Inhalte online als noch im vergangen...
KLICKTOURISMUS?   21
KLICKREVOLUTION?   22
WELCHE POLITISCHE BEDEUTUNG HAT SOCIAL MEDIA?

ODER ANDERS:



WHAT‘S THE VALUE OF
A CLICK?




                          ...
KONTAKT




paula.hannemann@wwf.de


@wwf_deutschland


http://www.facebook.com/wwfde


https://www.xing.com/profile/paula_...
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Social Media Marketing für die gute Sache | WWF Deutschland, Paula Hannemann | 15. Twittwoch zu Berlin am 13. Oktober 2010

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Veröffentlicht am

Auf dem 15. Twittwoch zu Berlin trugen vor:

Paula Hannemann, WWF Deutschland: „Tu’s für den Tiger – Die erste Petition auf Facebook“

Daniel Kruse, Agentur Nest: „Dann machen wir uns die Energiewende eben selbst! Digital-lokaler Bürgerlobbyismus mit 100ProzentZukunft.de“

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Social Media Marketing für die gute Sache | WWF Deutschland, Paula Hannemann | 15. Twittwoch zu Berlin am 13. Oktober 2010

  1. 1. DEUTSCHLANDS 1. FACEBOOK PETITION 4
  2. 2. DEUTSCHLANDS 1. FACEBOOK PETITION TIGER-KAMPAGNE AUF FACEBOOK 4
  3. 3. DEUTSCHLANDS 1. FACEBOOK PETITION TIGER-KAMPAGNE AUF FACEBOOK AKTIVISMUS 2.0 Klicktourismus oder Klickrevolution? 4
  4. 4. 2010 = JAHR DES TIGERS 4
  5. 5. 3.200 5
  6. 6. TIGER RETTEN! 6
  7. 7. 7
  8. 8. FACEBOOK AKTION 20.139 8
  9. 9. DEUTSC HLANDS ERSTE FACEBO OK PETITION 9
  10. 10. +10 PROMIS 10
  11. 11. RUNNING TIGER TOUR 6 STÄDTE, 1 BOTSCHAFT, 150.000 KONTAKTE 8
  12. 12. ZURÜCK ZU FACEBOOK 12
  13. 13. WER NOCH MEHR MACHEN MAG. 13
  14. 14. THE GOOD NEWS: #1! 14
  15. 15. MORE GOOD NEWS: 28 Posts, 2.371 Likes, 566 Comments = 1.137.810 pot. Kontakte* *nicht enthalten: Sharing 15
  16. 16. THE NOT SO GOOD NEWS: 17.056 < 27.000 FANGEMEINDE 17.056 vs. 100.000 16
  17. 17. DER WWF BRAUCHT EINEN SCHLAGKRÄFTIG ORGANISIERTEN ONLINE AKTIVISMUS! 17
  18. 18. WIE GROß SIND DIE POTENTIALE FÜR NGOs, ÜBER ONLINE AKTIVISMUS DIE WELT ZU RETTEN? 18
  19. 19. „The Revolution will not be tweeted“ http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell 19
  20. 20. „Facebook und Co User werden passiver, Nutzer stellen verhältnismäßig weniger Inhalte online als noch im vergangenen Jahr“ http://www.pressetext.de/news/100930021/ueberraschend-facebook-und-co-verlieren-an-reiz http://sueddeutsche.de/digital/soziale-netzwerke-die-galerie-der-facebook-typen-1.1007147-6 20
  21. 21. KLICKTOURISMUS? 21
  22. 22. KLICKREVOLUTION? 22
  23. 23. WELCHE POLITISCHE BEDEUTUNG HAT SOCIAL MEDIA? ODER ANDERS: WHAT‘S THE VALUE OF A CLICK? 23
  24. 24. KONTAKT paula.hannemann@wwf.de @wwf_deutschland http://www.facebook.com/wwfde https://www.xing.com/profile/paula_hannemann http://www.3200-tiger.de 24

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