2. The Trinity of Measurement
Interest
Attitudes
Action
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3. Measuring Interest
- Web traffic
- Page views
- Click-thrus
- Blog or other mentions
- Number of shares
- Downloads
- Followers on Twitter
- Friends on Facebook
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4. Measuring Attitudes
- Tonality of comments and posts
- Inclusion of key messages in content
- Share of conversation
- Measure of relationships
- “Likes” via Facebook
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5. Measuring Actions
- Interactions
- Revenue raised
- Participation
- Intent to register/enroll/commit
- Subscribers
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6. Define the “R”
• What return is expected?
• If you are celebrating
complete 100% success
a year from now, what is
different about the
organization?
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