Alan Martin of Chat Marketing slides used during our workshop at Quality Hotel Edinburgh

1. Capitalise on Social Media!
with Alan Martin and Rene Looper

2. Warm Welcome to All

3. Housekeeping

4. Introductions!!
Your Name, Company, Current Involvement with Social
Media and What you Hope to Learn from Today!

5. Alan Martin
MD & Founder of Chat Marketing
Marketing & Training Company Specialising in Social
Media and PR
Rene Looper
MD & Founder of Tuminds
Social media speaker and trainer

6. Programme Outline
10.00am - 10.15am Registration & Networking
10.15am - 11.15am Twitter
11.15am - 12noon Google+
12noon - 12.30pm Lunch
12.30pm - 1.45pm Facebook
1.45pm - 3.00pm LinkedIn

8. What’s Special About Twitter?
Real-Time Information
Speed of Use
Viral Effect
Influential Communities
SEO
Awareness and Branding
Help and Feedback Mechanism
Customer Service

9. Twitter Terminology
Tweet
Follow
Twitterverse/Twittersphere
Retweet (RT)
Follow Friday (FF)
Direct Message (DM)
Hashtags
Tweeps/Tweeple

10. Custom Backgrounds

14. Building your Fan Base!
Target Key People - locals, influentials etc
What Are Your Competitors Doing?
Who’s Following Them?
Set-Up TweetDeck Keyword Alerts
Set-Up Google Alerts to Help with Content
Interact With Other Users - Ask Questions
Acknowledge Others and Retweet 12:1
Follow Friday - #FF

15. Some More Ideas
Social Media Channel Priorities
Establish Objectives and Goals
Set up Two Accounts - Business and Personal
Content is King! - Useful, Unique or Funny
Develop an Engagement Strategy - Content/Frequency
Remember the 80/20 Rule!
Schedule your Updates!
Make Followers Feel Welcome When They Visit Your Busines

16. Google+

17. Lunch!!

19. Grow and Engage your Fans
Page Optimisation
Newsfeed Optimisation
Web Integration
Engagement Adverts on Facebook
Marketing Integration

20. Page Optimisation
Custom Landing Tab - with reveal page
Profile Picture Space Utilisation
Basic Content Info
Featured Likes
Contests
Apps

21. Custom Landing Tabs
“Facebook Pages with a custom landing page grow
44% faster than those without.” - Jan Rezab,
socialbakers
In some cases has increased conversion rates by 50%

27. How Do I Get a Custom
Landing Tab?
Wildfire App
Tabsite
Shortstack
Lujure

28. Dimensions
Profile Pic - 180 x 540 pixels
Landing Tab graphic - 510 x 772 pixels

29. Community Building
Give-a-way (Welcome Tab) for sign-ups
Engagement Ad (Like button embedded)
Tag Users in your Posts
Post on Other Business Pages/Leave Comments
Ask Questions in your Posts/Conversation Starters
Customise 3rd Party Links
Sign-off Updates With Your Name & Stick Around
Create Easy Calls to Action

30. Quote!
“Every time you share a great link to some relevant
content, you are giving two gifts: one to your base and
the other to the person or company that created the
content” Mike Stelzner, Social Media Examiner

31. Facebook Ads

32. Engagement Ads

34. Engagement Ads
Example Ads

36. Facebook Advertising
Types of Ad - Self Serve or Sponsored Stories
www.facebook.com/advertising
Pay Per Click/Pay Per Impression
Creating Your Ad
Targeting Your Ad
Create Multiple Versions
Testing A/B and Multivariate

37. Facebook Insights
Unlocking FB Insights
Understanding the Terminology
Creating a Dashboard
Creating a Daily Check-list

39. What to Measure!
Fans - Growth of Page
Engagement
Community
Competitors

40. Creating a Dashboard
Post Feedback/
FB Fans FB Fans/Day FBF 7DMA FBF 28DMA
Day
18 - Nov 323 1 8
19 - Nov 334 11 3
20 - Nov 336 2 2
21 - Nov 339 3 1
22 - Nov 345 6 2
23 - Nov 348 3 5
24 - Nov 350 2 4.0 10
25 - Nov 358 8 5.0 6

41. Keeping Records
Keep Daily Records
Include Twitter Stats if Appropriate
Include a Notes Column to Record Activity
Competitor Analysis
Timing is Important
Establish a Daily Checklist
Create an Editorial Guide

42. Further Resources
http://www.allfacebook.com/
http://www.edgerankchecker.com
http://mashable.com/guidebook/facebook/
http://www.socialmediaexaminer.com/
www.crowdbooster.com

43. Remember!
“The objective is not to be good at Facebook it’s to be
good at Business because of Facebook” Jay Baer,
Author

44. LinkedIn4Bussiness
Average Household Income of Users: £57,000
Average Age of LinkedIn User: 44.3 Years

45. What is LinkedIn?
World’s Largest Professional Network
100+ Million Users in 200 Countries
One New Member Per Second
Executives from all 2010 Fortune 500 are Members
More Than Half of Users Located Outside the USA

46. What Is It Used For?
Lead Generation
Building Industry Contacts
Industry Intelligence and Insights
Networking
Recruitment
Event Promotions
Brand Awareness
SEO

47. Do I Need a Paid Account?
InMail
Profile Organiser
Premium Search Ability
Profile Stats
Search Alerts
Enhanced Introduction Facility
Open Link
Previews
Priority Service

48. Tour of LinkedIn Basics
Home Page
News
Personal Profile - Remember to Add Facebook Link
Contacts
Inbox
Jobs/Recruitment
Companies - Company Profile

49. More LinkedIn Features
Groups
Answers
Events
Polls
Get More Apps
Security Settings

50. LinkedIn Strategy
Engagement Strategy - Status Updates, Group Activity,
Answers
Build Your Network
Build Trust and Credibility
Build Engagement

51. How to Use it Effectively
Set Out Your Stall - Complete Profile & Create Business
Page
Market Your Events
Answer Questions
Share News/Articles
Welcome Emails
LinkedIn Ads
Who’s Looked at your Profile?

52. Summary
It Takes Time and Effort
Don’t Just Set Up Profile and Sit Back
Develop an Engagement Strategy
Don’t Sell, Tell
Establish Credibility and Trust
Engage Regularly
Share Regularly - Givers Gain!!

53. Questions?
Twitter @Time4AChat
Twitter @Tuminds
www.facebook.com/chatmarketing
www.facebook.com/Tuminds
alan@chat-marketing.co.uk
Rene@Tuminds.com
Tel: 0845 625 1065 Tel: 01463 231375

54. Capitalise on Social Media!
with Alan Martin and Rene Looper