1. Virtual worlds for business learners
E‐Learning and Knowledge Sharing (ELKS)
Tuija Marstio
11/24/2011

2. Tuija Marstio
Senior Lecturer at
Laurea University of Applied Sciences,
Lohja Unit
Blankuska
Tebaldi
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3. Why virtual worlds?
ØEducation + entertainment + culture + business
Ø A game­like environment
Ø Learning through different senses
Ø International environment
Ø Effective distance learning
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4. LEARNING SUBSTANCE
ENVIRONMENT Business
opportunities
Marketing
Brand building
Experiencial
Custormer
learning
service
Service Design
Second
Interactive
learning
Life
Learning paths RL business
with tasks
REGIONAL
DEVELOPMENT
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5. Companies already using
Second Life

6. ” Buying a virtual product gives you the
same experience as if you were buying it
in a real store”
Yolanda Hirvi/ Nyt‐liite 18.3.2011

8. Planning Agency,
Wisconsin, USA
­ Presenting the prototypes of the
houses in three dimensions
­ Meeting the clients in a virtual
office

9. Learning
environment
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10. The entrepreneurship
village
•Entrepreneurship path
• The area of wellbeing
of an entrepreneur
• A virtual company
”The Shoe House”
• A Shopping Center
• Online business center
• Family business
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11. Learning path ‐ Entrepreneurship
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12. Stop #1: The qualities of an entrepreneur
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13. Online store
Family business
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14. The Shoe House Main
Office
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15. The Shoe House Shop
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16. Making snow angels in the Laurea Winter Wonderland
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17. Added value:
Strong feeling of presence,
Immersive environment
Sociability
Edutainment
The imagination
Innovative is the only
International limitation

18. Regional
Development
Aamumaa
–natural cosmetics company
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19. The Tytyri Mine
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20. Other areas
­Laurea Haven: learning environment for nurse students
­ Recreational areas:
* Cafés
* Winterland with sauna, swimming, fishing
* Street Football
­ Several meeting areas
­ The House of the Oldest of the Village: Ms. Siiri
­ The Hut of Pate­Pärjääjä, ex entrepreneur, now alcoholic
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21. First there was nothing…
‐Planning with students /spring
2011; benchmarking,
brainstorming
‐ Building started during spring
2011
‐ Opening ceremony 19th of
December 2011
‐All first year students create an
avatar and learn to use SL since
2009
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22. The dialogue between
the structure and the
content
Remember the user
friendliness!
Manuscript on wiki­platform
Students heavily involved at
every stage of planning
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23. Thank you!
Tuija Marstio
SL: Blankuska Tebaldi
tuija.marstio@laurea.fi
Twitter: tuitzi
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