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1. Your SEO Service, Ethical SEO, and
Competitor Monitoring

2. When a company undertakes a search engine optimization program, whether it is
performed in-house or outsourced to an SEO service, most of the attention (and rightly
so) is focused on the company website. Technical Data used in the field explained in seo
course in Rawalpindi. This is the one aspect where there is a feeling of control--once a
website is released into the wild, the company will have to see how its site fares against
all the other websites out there, whether the other sites are using ethical SEO tactics or
not.
Apart from changes made to the company website, the assumption is often that the
company and, if it is using one, its SEO service, has zero control over what appears in
search engine results. However, this is not usually the case. Often, you or your SEO
service can have a direct effect on search engine results by monitoring your competitors
and reporting them to the major search engines when the SEO techniques used on their
site fall outside what is popularly referred to as ethical SEO. (Please note that while I
believe that the word "ethical" is tossed around too often, "ethical SEO" has become the
standard phrase to describe white hat techniques, and so it is the phrase I use
throughout the article.) Some more details of seo course in Rawalpindi are as under.
To start with, let's define competitors. Almost every company has at least a handful of
other companies that it considers to be primary competitors--the ones that sell the
same products and services, that are of similar size, and so on. It is important that the
SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO
techniques or not, be monitored on a routine basis. If they have not hired an SEO
service of their own, or if they have not started doing SEO in-house at all, you will have
peace of mind knowing that the use of this channel, for the moment, is yours. If your
competitors begin an SEO campaign, with or without an outside SEO service, you can
learn much about their sales and marketing tactics by evaluating the keyphrases that
they target. And you can also investigate whether they are using ethical SEO practices in
their campaign. TSK Training for Skills and Knowledge is the best institute in Rawalpindi
Islamabad for Pakistani Students who wants to join seo course in Rawalpindi.