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The
TRUSTYOU
CULTURE
BOOK
in the words of
the team that creates it
	
  
	
  
  3	
  
  4	
  
TrustYou And Its Culture: A Word From The Founders
	
  
When	
  founding	
  a	
  company,	
  there	
  are	
  many	
  things	
  to	
  consider,	
  
from	
  finding	
  the	
  right	
  people	
  to	
  developing	
  awesome	
  products	
  to	
  
marketing	
  and	
  selling	
  them	
  to	
  over-­‐delivering	
  on	
  the	
  customers’	
  
expectations	
  with	
  incredible	
  customer	
  service	
  and	
  more.
	
  
The	
  common	
  vein,	
  the	
  lifeblood,	
  of	
  a	
  company	
  is	
  its	
  culture.	
  With	
  
the	
  right	
  people	
  and	
  common	
  beliefs	
  in	
  place,	
  a	
  company	
  can	
  
accomplish	
  anything.	
  This	
  is	
  why	
  we	
  have	
  made	
  it	
  a	
  point	
  to	
  focus	
  
on	
  company	
  culture;	
  it	
  allows	
  us	
  to	
  seed	
  the	
  company	
  for	
  success.
	
  
So	
  what	
  is	
  TrustYou’s	
  company	
  culture?	
  We’ve	
  thought	
  about	
  10	
  
pillars	
  that	
  are	
  core	
  to	
  our	
  culture,	
  which	
  are	
  outlined	
  in	
  more	
  
detail	
  in	
  the	
  coming	
  pages:
1. Trust
2. Making	
  Customers	
  Happy
3. Pushing	
  To	
  The	
  Limit
4. Getting	
  Things	
  Done
5. Let’s	
  Test	
  It	
  And	
  See	
  What	
  Works
6. Make	
  Sure	
  It	
  Scales
7. Team,	
  Team,	
  Team
8. Work	
  Hard,	
  Play	
  Hard
9. Family	
  Comes	
  First	
  Always
10. You
But	
  don't	
  take	
  only	
  our	
  word	
  for	
  it.	
  We’ve	
  asked	
  everyone	
  on	
  our	
  
team	
  to	
  define	
  what	
  the	
  TrustYou	
  culture	
  means	
  to	
  them	
  
personally.	
  You	
  will	
  find	
  those	
  uncensored	
  responses	
  in	
  this	
  book.
	
  
Happy	
  reading!	
  
	
  
Ben	
  &	
  Jake
  5	
  
  6	
  
The 10 Pillars of TrustYou’s Culture
	
  
Trust	
  
At	
  TrustYou,	
  we	
  trust	
  in	
  the	
  individuals'	
  skills,	
  intelligence	
  and	
  
integrity	
  of	
  all	
  our	
  team	
  members	
  to	
  make	
  the	
  right	
  decisions.	
  
	
  
Making	
  Customers	
  Happy	
  
Creating	
  value	
  for	
  our	
  customers	
  is	
  ultimately	
  why	
  we	
  are	
  here.	
  At	
  
TrustYou	
  we	
  want	
  to	
  make	
  sure	
  our	
  customers	
  get	
  the	
  best	
  
possible	
  experience	
  when	
  interacting	
  with	
  us	
  and	
  our	
  products.	
  We	
  
aim	
  to	
  under-­‐promise	
  and	
  over-­‐deliver.	
  
	
  
Pushing	
  To	
  The	
  Limit	
  
TrustYou's	
  company	
  hymn	
  is	
  the	
  song	
  "Pushing	
  to	
  the	
  Limit"	
  by	
  
Girogio	
  Moroder.	
  For	
  us	
  it	
  means:	
  to	
  always	
  be	
  the	
  best	
  at	
  what	
  we	
  
do,	
  to	
  be	
  at	
  the	
  forefront	
  of	
  technology	
  innovation,	
  to	
  be	
  pushing	
  
the	
  limits	
  of	
  what	
  is	
  possible	
  or	
  considered	
  standard	
  in	
  engineering,	
  
sales&marketing	
  and	
  customer	
  service.	
  
	
  
Getting	
  Things	
  Done	
  
TrustYou	
  is	
  all	
  about	
  getting	
  things	
  done.	
  Anyone	
  can	
  have	
  great	
  
ideas,	
  plans	
  and	
  talk	
  sweet	
  but	
  in	
  the	
  end	
  all	
  that	
  matters	
  is	
  to	
  
make	
  it	
  happen,	
  to	
  execute	
  on	
  your	
  plan,	
  to	
  getting	
  things	
  done.	
  
	
  
Let's	
  Test	
  It	
  And	
  See	
  What	
  Works	
  
Whenever	
  we	
  come	
  up	
  with	
  great	
  new	
  ideas	
  we	
  move	
  fast	
  to	
  test	
  
them	
  out	
  and	
  see	
  if	
  they	
  work.	
  Measurable	
  facts	
  speak	
  louder	
  than	
  
thoughts	
  and	
  opinions.	
  
	
  
Make	
  Sure	
  It	
  Scales	
  
As	
  a	
  fast	
  growing	
  organization,	
  we	
  always	
  make	
  sure	
  that	
  whatever	
  
we	
  design,	
  develop	
  and	
  create	
  anew	
  will	
  scale.	
  This	
  is	
  not	
  limited	
  to	
  
IT	
  infrastructure	
  but	
  for	
  every	
  single	
  process	
  we	
  have	
  from	
  product	
  
development	
  to	
  sales	
  and	
  marketing	
  to	
  customer	
  service.	
  
	
  
	
   	
  
  7	
  
Team,	
  Team,	
  Team	
  
TrustYou	
  consists	
  of	
  a	
  super-­‐diverse	
  and	
  colorful	
  team	
  from	
  all	
  
kinds	
  of	
  different	
  educational	
  and	
  professional	
  backgrounds.	
  We	
  
are	
  proud	
  to	
  have	
  more	
  than	
  25	
  different	
  nationalities	
  and	
  operate	
  
around	
  the	
  globe.	
  TrustYou	
  unites	
  one	
  team	
  to	
  work	
  together	
  on	
  
one	
  single	
  mission:	
  to	
  positively	
  influence	
  travelers'	
  decisions.	
  	
  
	
  
Work	
  Hard,	
  Play	
  Hard	
  
At	
  TrustYou	
  we	
  work	
  hard	
  but	
  we	
  also	
  play	
  hard.	
  From	
  our	
  weekly	
  
Friday	
  afternoon	
  beer	
  hangout,	
  regular	
  team	
  events	
  and	
  get-­‐aways	
  
to	
  the	
  annual	
  company-­‐wide	
  Munich	
  Oktoberfest	
  party	
  in	
  
September	
  we	
  make	
  sure	
  we	
  always	
  have	
  a	
  lot	
  of	
  fun.	
  
	
  
Family	
  Comes	
  First	
  Always	
  
TrustYou	
  is	
  like	
  a	
  family.	
  However	
  everybody	
  has	
  their	
  own	
  families	
  
at	
  home	
  as	
  well.	
  We	
  make	
  sure	
  that	
  family	
  comes	
  first	
  always	
  as	
  we	
  
believe	
  that	
  you	
  have	
  to	
  be	
  happy	
  at	
  home	
  to	
  thrive	
  at	
  work.	
  
	
  
You	
  
You	
  as	
  an	
  individual	
  make	
  a	
  difference	
  at	
  TrustYou.	
  It	
  doesn't	
  
matter	
  what	
  position	
  you	
  are	
  in	
  or	
  what	
  role	
  you	
  have.	
  If	
  you	
  have	
  
a	
  great	
  idea	
  or	
  want	
  to	
  contribute	
  something	
  or	
  simply	
  change	
  the	
  
way	
  certain	
  things	
  are	
  because	
  you	
  have	
  found	
  a	
  better	
  way	
  that	
  
benefits	
  us	
  as	
  an	
  organization:	
  You	
  can	
  do	
  it.	
   	
  
	
   	
   	
   	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
  8	
  
	
   	
  
  9	
  
The	
  culture	
  in	
  TrustYou	
  is	
  like	
  a	
  family	
  culture.	
  I	
  enjoy	
  working	
  here	
  
because	
  of	
  our	
  international	
  environment,	
  with	
  so	
  many	
  people	
  
from	
  different	
  cultures	
  and	
  an	
  international	
  outlook.	
  Since	
  I	
  have	
  
grown	
  up	
  myself	
  travelling	
  for	
  the	
  most	
  part	
  of	
  my	
  life,	
  working	
  in	
  a	
  
travel	
  company	
  which	
  gives	
  you	
  so	
  many	
  opportunities	
  is	
  
something	
  not	
  many	
  people	
  can	
  say	
  for	
  themselves.	
  	
  
	
  
The	
  senior	
  members	
  of	
  the	
  company	
  take	
  great	
  care	
  in	
  hiring	
  a	
  real	
  
team	
  instead	
  of	
  individuals	
  which	
  makes	
  for	
  a	
  great	
  friendly,	
  even	
  
family	
  like	
  environment.	
  Your	
  boss	
  is	
  more	
  like	
  a	
  mentor	
  who	
  
listens	
  to	
  your	
  input	
  and	
  guides	
  you	
  through	
  the	
  difficult	
  parts.	
  You	
  
have	
  many	
  opportunities	
  to	
  see	
  the	
  world,	
  meet	
  great	
  people	
  and	
  
expand	
  your	
  network,	
  and	
  travelling	
  with	
  your	
  bosses	
  is	
  not	
  
awkward	
  at	
  all,	
  more	
  a	
  way	
  of	
  getting	
  to	
  know	
  each	
  other	
  and	
  learn	
  
more.	
  (and	
  have	
  a	
  drink	
  on	
  the	
  beach	
  sometimes).	
  	
  
	
  
The	
  team	
  is	
  great.	
  I	
  have	
  developed	
  many	
  personal	
  friendships	
  
within	
  the	
  company,	
  and	
  we	
  work	
  as	
  tightly	
  as	
  possible.	
  I	
  also	
  like	
  
the	
  caring	
  aspect,	
  whenever	
  someone	
  has	
  a	
  birthday,	
  a	
  new	
  family	
  
member	
  or	
  is	
  hired,	
  everybody	
  is	
  very	
  welcoming	
  and	
  gives	
  you	
  a	
  
virtual	
  high	
  five	
  from	
  all	
  over	
  the	
  world.	
  Also,	
  if	
  there	
  are	
  any	
  
suggestions	
  on	
  improvements,	
  they	
  are	
  listened	
  to	
  and,	
  if	
  possible,	
  
implemented.	
  	
  
	
  
To	
  sum	
  it	
  up,	
  at	
  TrustYou	
  we	
  work	
  very	
  hard,	
  but	
  we	
  also	
  know	
  
how	
  to	
  play	
  (on	
  Fridays	
  and	
  on	
  Oktoberfest)	
  .	
  I	
  am	
  always	
  happy	
  to	
  
come	
  by	
  the	
  HQ,	
  and	
  hope	
  to	
  see	
  a	
  few	
  faces	
  when	
  I	
  am	
  back	
  in	
  
January.	
  	
  
	
   	
   	
   	
   	
   	
   	
   	
  	
  
Carolin	
  Brunner,	
  Sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  10	
  
TrustYou’s Culture In A Series of Haikus
	
  
The	
  Team	
  
A	
  hard-­‐working	
  bunch	
  
We	
  are	
  more	
  than	
  just	
  colleagues	
  
We're	
  friends,	
  family	
  
	
  
	
  
What	
  Powers	
  Us	
  At	
  The	
  Office	
  
We	
  fuel	
  our	
  brains	
  
With	
  coffee,	
  fruit	
  and	
  candy	
  
Recharge	
  with	
  kicker	
  
	
  
	
  
Our	
  Attitude	
  and	
  Dress	
  Code	
  
Our	
  attitude,	
  style?	
  
We	
  walk	
  with	
  TrustYou	
  swagger	
  
In	
  t-­‐shirts	
  and	
  jeans	
  
	
  
	
  
Late	
  Nights	
  
Still	
  at	
  the	
  office	
  
Fiercely	
  working	
  all	
  night	
  long	
  
Fixing	
  bugs	
  and	
  'presos'	
  
	
  
	
  
Fridays,	
  5PM	
  
It’s	
  now	
  beer	
  o’clock	
  
Clink	
  clink,	
  Prost	
  in	
  the	
  office	
  
Made	
  it	
  through	
  the	
  week	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  11	
  
Cut The Poetry: Here’s The Real Deal on TrustYou Culture
	
  
Beyond	
  all	
  else,	
  the	
  TrustYou	
  team	
  is	
  passionate.	
  Passionate	
  about	
  
our	
  work;	
  our	
  friendships;	
  our	
  Kicker	
  table;	
  our	
  office	
  sweets;	
  our	
  
international	
  atmosphere	
  (we	
  hail	
  from	
  24	
  different	
  nations);	
  our	
  
general	
  ‘geekiness’;	
  our	
  Friday	
  beer	
  o’clock.	
  We	
  work	
  relentlessly,	
  
and	
  we	
  take	
  our	
  work	
  very	
  seriously.	
  It	
  is	
  during	
  these	
  long	
  hours	
  in	
  
the	
  office	
  that	
  we	
  have	
  bonded	
  and	
  become	
  friends.	
  We	
  genuinely	
  
appreciate	
  each	
  other’s	
  company.	
  While	
  we	
  take	
  our	
  work	
  
seriously,	
  we	
  never	
  take	
  ourselves	
  too	
  seriously.	
  Our	
  business	
  attire	
  
consists	
  of	
  t-­‐shirts	
  and	
  jeans,	
  we	
  make	
  jokes	
  in	
  the	
  office,	
  and	
  we	
  
are	
  never	
  one	
  to	
  say	
  no	
  to	
  a	
  party.	
  
	
  
	
   	
   	
   	
   -­‐-­‐	
  Margaret	
  Ady,	
  Marketing	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  12	
  
It's	
  the	
  people	
  at	
  TrustYou	
  that	
  make	
  all	
  the	
  difference	
  because	
  you	
  
are	
  encouraged	
  to	
  actively	
  participate	
  in	
  our	
  company's	
  mission.	
  
This	
  includes	
  sharing	
  ideas	
  and	
  opinions.	
  An	
  innovative	
  and	
  creative	
  
environment	
  empowers	
  us	
  to	
  try	
  out	
  things	
  that	
  might	
  not	
  always	
  
work	
  perfectly	
  right	
  away	
  but	
  help	
  us	
  to	
  learn	
  the	
  most	
  and	
  stay	
  
ahead	
  of	
  the	
  game.	
  By	
  giving	
  feedback	
  you	
  become	
  a	
  hands-­‐on	
  
contributer	
  taking	
  over	
  responsibility.	
  Company	
  activities	
  and	
  play	
  
encourage	
  interaction	
  between	
  teams.	
  
	
  
-­‐-­‐	
  Henning	
  Kropp,	
  Devlopment	
  
	
  
TrustYou	
  has	
  succeeded	
  in	
  a	
  few	
  years	
  to	
  develop	
  and	
  influence	
  
travelers	
  decisions.	
  I	
  have	
  seen	
  a	
  part	
  and	
  a	
  side	
  of	
  the	
  hotel	
  
industry	
  that	
  I	
  have	
  never	
  been	
  abel	
  to	
  see	
  before.Trustyou	
  sets	
  
the	
  standard	
  for	
  online	
  reputation	
  management	
  with	
  solutions.	
  
With	
  the	
  help	
  of	
  reviews	
  and	
  our	
  work	
  here,	
  the	
  world	
  of	
  hotel	
  
industry	
  can	
  become	
  much	
  better.	
  
It	
  is	
  a	
  great	
  work	
  and	
  not	
  only	
  I	
  love	
  the	
  job	
  and	
  the	
  work	
  here	
  but	
  
also	
  I	
  am	
  enjoying	
  being	
  a	
  part	
  of	
  TrustYou’s	
  family.	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Anonymous	
  
	
  
Organizational	
  culture	
  is	
  unique	
  for	
  every	
  organisation.	
  A	
  
commonly	
  used	
  definition	
  of	
  organisational	
  culture	
  is	
  „a	
  set	
  of	
  
shared	
  values	
  and	
  norms	
  that	
  characterise	
  a	
  particular	
  
organisation”.	
  At	
  TrustYou	
  everyday	
  brings	
  a	
  different	
  challenge	
  
and	
  invaluable	
  knowledge.	
  I	
  feel	
  that	
  I	
  am	
  working	
  with	
  
professionals,	
  and	
  that	
  I	
  can	
  learn	
  from	
  each	
  of	
  them.	
  Everyone	
  is	
  
supportive	
  and	
  always	
  willing	
  to	
  provide	
  their	
  help.	
  TrustYou	
  
culture	
  means	
  friendship,	
  support	
  and	
  teamwork.	
  One	
  notable	
  
difference	
  between	
  TrustYou	
  and	
  other	
  companies	
  is	
  that	
  in	
  this	
  
team	
  each	
  person	
  is	
  motivated	
  and	
  encouraged.	
  The	
  people	
  at	
  this	
  
company	
  are	
  a	
  pleasure	
  to	
  work	
  with,	
  they	
  are	
  friendly,	
  
communicative,	
  caring,	
  helpful.	
  It	
  is	
  a	
  joy	
  coming	
  to	
  work	
  each	
  day,	
  
I	
  feel	
  like	
  I	
  am	
  part	
  of	
  a	
  family,	
  not	
  a	
  company	
  and	
  I	
  know	
  that	
  I	
  
couldn't	
  have	
  found	
  a	
  better	
  place	
  to	
  work.	
  In	
  my	
  opinion,	
  this	
  
makes	
  us	
  the	
  best!	
  
-­‐-­‐	
  Anonymous	
  
  13	
  
The TrustYou Way
Do	
  you	
  enjoy	
  working	
  in	
  a	
  small	
  and	
  flexible	
  team?	
  Is	
  quick	
  
decision-­‐making	
  and	
  a	
  hands-­‐on	
  mentality	
  your	
  thing?	
  Can	
  you	
  
think	
  two	
  steps	
  ahead	
  and	
  feel	
  comfortable	
  with	
  a	
  flat	
  hierarchy	
  
where	
  you	
  learn	
  from	
  each	
  other?	
  
	
  
If	
  this	
  is	
  you	
  and	
  and	
  if	
  you	
  enjoy	
  wearing	
  more	
  than	
  one	
  hat	
  and	
  
can	
  put	
  entrepreneurial	
  spirit	
  into	
  your	
  work,	
  then	
  congrats.	
  You	
  
found	
  the	
  place	
  to	
  be.	
  You	
  will	
  work	
  with	
  small	
  business	
  and	
  multi-­‐
billion	
  companies.	
  Our	
  clients	
  stretch	
  around	
  the	
  globe	
  from	
  the	
  US	
  
to	
  Europe	
  and	
  Asia.	
  That’s	
  us,	
  that’s	
  TrustYou.	
  We	
  are	
  a	
  group	
  of	
  
highly	
  talented	
  people	
  working	
  in	
  an	
  exiting	
  startup.	
  We	
  are	
  
shaping	
  the	
  way	
  data	
  will	
  influence	
  travel	
  decisions	
  around	
  the	
  
world	
  in	
  the	
  the	
  future.	
  
	
  
Sebastian	
  Grundner-­‐Culemann,	
  Sales	
  
	
  
	
  
	
  
	
   	
  
  14	
  
When	
  I	
  went	
  for	
  my	
  first	
  interview	
  and	
  saw	
  the	
  “TrustYou”	
  logo,	
  
my	
  first	
  instinct	
  was:	
  “Oh,	
  that's	
  really	
  optimistic...	
  I	
  should	
  trust	
  
myself.	
  I	
  should	
  trust	
  my	
  knowledge,	
  my	
  education,	
  my	
  work	
  
experience	
  and,	
  well,	
  all	
  that	
  made	
  me	
  who	
  I	
  am	
  today.”	
  
	
  
And	
  when	
  I	
  talked	
  to	
  Adela	
  and	
  Lisi	
  “TrustYou”	
  became	
  
“TrustThem”:	
  trust	
  them	
  to	
  find	
  my	
  CV	
  interesting	
  and	
  proper	
  for	
  
the	
  job	
  they	
  are	
  offering,	
  trust	
  them	
  to	
  teach	
  me	
  the	
  basics,	
  trust	
  
them	
  to	
  give	
  me	
  the	
  opportunity	
  to	
  work	
  in	
  an	
  exciting	
  new	
  place.	
  
	
  
Then	
  I	
  started	
  to	
  know	
  my	
  colleagues	
  and,	
  despite	
  of	
  the	
  age	
  
difference	
  (	
  I	
  am	
  27	
  and	
  they	
  were	
  21-­‐23),	
  we	
  managed	
  to	
  find	
  
common	
  interests,	
  similarities	
  in	
  our	
  points	
  of	
  view	
  and	
  it	
  was	
  very	
  
refreshing	
  to	
  learn	
  from	
  someone	
  younger	
  than	
  me	
  and	
  then	
  
wanting	
  to	
  be	
  just	
  as	
  good	
  as	
  them,	
  or	
  even	
  better.	
  So	
  ,	
  my	
  trust	
  in	
  
them	
  became	
  new	
  friendships,	
  became	
  the	
  opportunity	
  to	
  learn	
  
new	
  things,	
  helping	
  us	
  to	
  understand	
  each	
  other	
  and	
  work	
  as	
  a	
  real	
  
team.	
  	
  Also,	
  working	
  with	
  a	
  young	
  team	
  implies	
  the	
  word	
  “fun”.	
  We	
  
all	
  share	
  (except	
  the	
  Dev.	
  Team),	
  the	
  same	
  office,	
  which	
  means	
  we	
  
can	
  communicate	
  very	
  easy	
  with	
  each	
  other	
  and	
  sometimes	
  work	
  is	
  
really	
  fun,	
  especially	
  when	
  we	
  start	
  telling	
  jokes,	
  creating	
  a	
  very	
  
cozy	
  environment.	
  
	
  
Working	
  with	
  the	
  AdminTool,	
  gave	
  me	
  acces	
  to	
  the	
  meaning	
  of	
  
TrustYou	
  regarding	
  their	
  offer,	
  reputation	
  and	
  clients,	
  seen	
  on	
  the	
  
internet.	
  When	
  I	
  first	
  saw	
  TripAdvisor	
  in	
  our	
  database,	
  and	
  then	
  
other	
  names	
  like	
  Kayak,	
  I	
  started	
  thinking	
  this	
  was	
  bigger	
  than	
  I	
  
imagined.	
  I	
  started	
  to	
  trust	
  them	
  (you)	
  more,	
  started	
  to	
  be	
  more	
  
curious,	
  wanting	
  to	
  know	
  more,	
  being	
  motivated	
  to	
  do	
  better	
  at	
  my	
  
job,	
  if	
  that	
  was	
  the	
  way	
  of	
  knowing	
  my	
  employer.	
  
	
  
So,	
  “Trust”	
  and	
  “You”,	
  for	
  me,	
  became	
  the	
  main	
  words	
  in	
  improving	
  
my	
  skills,	
  having	
  more	
  confidence	
  in	
  what	
  I	
  do	
  and	
  learning	
  new	
  
things.	
  Like	
  “I	
  know	
  that	
  checking	
  lots	
  of	
  sources,	
  surfing	
  and	
  
comparing	
  big	
  amounts	
  of	
  information	
  on	
  the	
  internet	
  could	
  
sometimes	
  be	
  exhausting,	
  but	
  the	
  amount	
  and	
  the	
  quality	
  of	
  my	
  
work	
  do	
  count.	
  
-­‐-­‐	
  Diana	
  Tomos,	
  Customer	
  Service	
  
  15	
  
	
  
	
  
	
  
Organizational	
  culture	
  is	
  unique	
  for	
  every	
  organisation.	
  A	
  
commonly	
  used	
  definition	
  of	
  organisational	
  culture	
  is	
  „a	
  set	
  of	
  
shared	
  values	
  and	
  norms	
  that	
  characterise	
  a	
  particular	
  
organisation”.	
  At	
  TrustYou	
  everyday	
  brings	
  a	
  different	
  challenge	
  
and	
  invaluable	
  knowledge.	
  I	
  feel	
  that	
  I	
  am	
  working	
  with	
  
professionals,	
  and	
  that	
  I	
  can	
  learn	
  from	
  each	
  of	
  them.	
  Everyone	
  is	
  
supportive	
  and	
  always	
  willing	
  to	
  provide	
  their	
  help.	
  TrustYou	
  
culture	
  means	
  friendship,	
  support	
  and	
  teamwork.	
  
	
  
One	
  notable	
  difference	
  between	
  TrustYou	
  and	
  other	
  companies	
  is	
  
that	
  in	
  this	
  team	
  each	
  person	
  is	
  motivated	
  and	
  encouraged.	
  The	
  
people	
  at	
  this	
  company	
  are	
  a	
  pleasure	
  to	
  work	
  with,	
  they	
  are	
  
friendly,	
  communicative,	
  caring,	
  helpful.	
  It	
  is	
  a	
  joy	
  coming	
  to	
  work	
  
each	
  day,	
  I	
  feel	
  like	
  I	
  am	
  part	
  of	
  a	
  family,	
  not	
  a	
  company	
  and	
  I	
  know	
  
that	
  I	
  couldn't	
  have	
  found	
  a	
  better	
  place	
  to	
  work.	
  In	
  my	
  opinion,	
  
this	
  makes	
  us	
  the	
  best!	
  	
  
	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
	
  
	
  
	
   	
  
  16	
  
Having	
  worked	
  within	
  a	
  large	
  multinational	
  company,	
  it	
  is	
  
impossible	
  for	
  me	
  not	
  to	
  notice	
  that	
  TrustYou	
  has	
  not	
  reached	
  yet	
  
that	
  level	
  of	
  artificial	
  corporate	
  environment	
  and	
  I	
  hope	
  it	
  stays	
  the	
  
same	
  even	
  if	
  it	
  is	
  still	
  in	
  a	
  developing	
  stage.	
  I	
  appreciate	
  its'	
  
transparency,	
  its'	
  sticking	
  to	
  promises	
  and	
  the	
  easy	
  
information/communication	
  flow.	
  	
  
	
  
In	
  what	
  concerns	
  the	
  information	
  part,	
  although	
  in	
  a	
  slightly	
  
different	
  context,	
  I	
  feel	
  at	
  times	
  that	
  some	
  of	
  us	
  do	
  not	
  have	
  a	
  well-­‐
defined	
  picture	
  of	
  all	
  the	
  processes	
  and	
  departments	
  that	
  make	
  the	
  
business	
  work,	
  a	
  business	
  that	
  I	
  find	
  quite	
  complex.	
  It	
  would	
  
definitely	
  be	
  time	
  and	
  money	
  consuming,	
  but	
  maybe	
  after	
  the	
  
company	
  has	
  grown	
  enough,	
  it	
  would	
  not	
  be	
  such	
  a	
  bad	
  idea	
  to	
  
have	
  the	
  chance	
  of	
  taking	
  part	
  to	
  cross	
  trainings.	
  This	
  would	
  
definitely	
  motivate	
  and	
  make	
  associates	
  more	
  aware	
  of	
  the	
  vision	
  
and	
  working	
  mechanisms	
  of	
  TrustYou.	
  
	
  
-­‐-­‐	
  Sanda	
  Sirca,	
  Customer	
  Service	
  
	
  
	
  
TrustYou	
  culture	
  to	
  me:	
  
	
  
Intra-­‐preneurial	
  -­‐	
  you	
  can	
  create	
  your	
  own	
  path	
  if	
  you	
  execute	
  on	
  
your	
  own	
  ideas	
  
	
  
Global	
  -­‐	
  so	
  many	
  people	
  from	
  so	
  many	
  different	
  countries	
  and	
  
walks	
  of	
  life	
  makes	
  for	
  a	
  rich	
  atmoshere	
  
	
  
Accountable	
  -­‐	
  we	
  all	
  have	
  the	
  same	
  goal	
  in	
  mind	
  and	
  know	
  
everyone	
  is	
  doing	
  what	
  they	
  can	
  to	
  reach	
  that	
  goal	
  
	
  
-­‐-­‐	
  Ellis	
  Connolly,	
  Sales	
  
	
  
	
  
	
  
	
   	
  
  17	
  
I	
  would	
  like	
  to	
  start	
  with	
  what/the	
  things	
  I	
  personally	
  appreciate	
  at	
  
TrustYou.	
  The	
  first	
  reason	
  is	
  related	
  to	
  the	
  management	
  style	
  
adopted,	
  a	
  democratic	
  style,	
  in	
  which	
  we	
  are	
  all	
  involved	
  in	
  
different	
  ways,	
  in	
  the	
  realization	
  of	
  goals	
  and	
  strategies	
  (so	
  as	
  to	
  
reach	
  our	
  goals	
  and	
  build	
  new	
  strategies).	
  The	
  second	
  reason	
  is	
  
related	
  to	
  the	
  way	
  in	
  which	
  the	
  decision	
  process	
  is	
  approached.	
  
Everyone's	
  opinion	
  is	
  listened	
  to,	
  creating	
  thus	
  a	
  feeling	
  of	
  
belonging	
  to	
  everything	
  that	
  happens	
  in	
  the	
  company.	
  Also,	
  the	
  
work	
  climate	
  is	
  pleasant.	
  
	
  
In	
  my	
  opinion	
  the	
  culture	
  of	
  TrustYou	
  is	
  represented	
  by	
  a	
  mix	
  
consisting	
  of:	
  	
  	
  Customer	
  satisfaction	
  (hotels,	
  
restaurants);	
  	
  	
  Travelers	
  satisfaction	
  achieved	
  without	
  any	
  
compromise	
  (all	
  reviews	
  are	
  taken	
  into	
  account	
  and	
  
analyzed);	
  	
  	
  Researching	
  new	
  market	
  opportunities	
  (extension	
  to	
  
restaurants	
  and	
  tourist	
  attractions);	
  	
  	
  Maintaining	
  a	
  high	
  quality	
  of	
  
offered	
  services.	
  
	
  
-­‐-­‐	
  Ana-­‐Maria	
  Csete,	
  Customer	
  Service	
  
	
  
	
  
	
   	
  
  18	
  
TrustYou's	
  culture	
  is	
  reacting	
  fast	
  to	
  market	
  opportunities	
  and	
  
changes	
  to	
  stay	
  on	
  top	
  of	
  the	
  competition.	
  Flexibility	
  is	
  key	
  and	
  we	
  
apply	
  this	
  at	
  every	
  level;	
  we	
  choose	
  the	
  best	
  technologies	
  and	
  
people	
  to	
  get	
  the	
  job	
  done	
  right.	
  
	
  
-­‐-­‐	
  Anonymous	
  
	
  
I	
  will	
  honestly	
  tell	
  you	
  that	
  the	
  past	
  11	
  months	
  have	
  passed	
  on	
  fast	
  
forward,	
  but	
  in	
  a	
  good	
  way.	
  You	
  know,	
  time	
  passes	
  quick	
  when	
  you	
  
are	
  having	
  a	
  good	
  time.	
  In	
  this	
  short	
  “	
  My	
  opinion”	
  collection	
  of	
  
words,	
  I	
  will	
  try	
  to	
  leave	
  aside	
  unnatural	
  language	
  and	
  be	
  as	
  natural	
  
as	
  I	
  can.	
  When	
  I	
  started	
  working	
  for	
  TrustYou,	
  I	
  did	
  not	
  know	
  what	
  
to	
  expect...so,	
  I	
  got	
  up	
  early,	
  made	
  myself	
  a	
  coffee	
  and	
  tried	
  to	
  not	
  
be	
  nervous	
  about	
  how	
  will	
  be	
  the	
  first	
  day	
  working	
  for	
  TrustYou...	
  
You	
  can	
  imagine,	
  the	
  hard	
  coffee	
  didn't	
  helped	
  me	
  that	
  morning,	
  it	
  
just	
  made	
  me	
  more	
  agitated.	
  My	
  first	
  contact	
  with	
  my	
  new	
  
colleagues	
  and	
  the	
  sweet	
  candies	
  located	
  near	
  the	
  coffee	
  machine	
  
lighten	
  my	
  day.	
  It	
  was,	
  and	
  I	
  am	
  not	
  joking,	
  a	
  stress	
  free	
  
environment.	
  I	
  remember	
  a	
  question	
  that	
  popped-­‐up	
  in	
  my	
  mind:	
  Is	
  
this	
  for	
  real?	
  
	
  
11	
  months	
  without	
  2	
  days	
  have	
  passed	
  since	
  my	
  first	
  day,	
  and	
  there	
  
have	
  been	
  good	
  days,	
  bad	
  days,	
  cold	
  days	
  and	
  warm	
  days,	
  like	
  
everywhere,	
  but	
  it	
  made	
  me	
  understand	
  that	
  TrustYou	
  values	
  hard	
  
work,	
  quality	
  work	
  and	
  nevertheless	
  values	
  people	
  that	
  can	
  
combine	
  the	
  “hard	
  with	
  the	
  quality	
  work”	
  ,the	
  creativity	
  with	
  
collaboration	
  and	
  the	
  sense	
  of	
  humor	
  with	
  all	
  the	
  up	
  mentioned	
  
qualities.	
  
	
  
I	
  strongly	
  believe	
  that	
  TrustYou	
  will	
  expand	
  fast	
  by	
  keeping	
  this	
  
policy	
  among	
  employees,	
  because	
  customers	
  will	
  see	
  and	
  fell	
  the	
  
“intelligent	
  work”	
  that	
  TrustYou	
  is	
  delivering."	
  
	
  	
  
-­‐-­‐	
  Andrei	
  Crisan,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
   	
  
  19	
  
TY	
  culture	
  for	
  me	
  is:	
  
	
  
• Work	
  always	
  in	
  a	
  team	
  and	
  learn	
  and	
  coach	
  each	
  other.	
  
• Family	
  goes	
  first,	
  because	
  if	
  you	
  have	
  a	
  right	
  family-­‐
working	
  balance,	
  you	
  get	
  better	
  results.	
  
• As	
  a	
  team	
  member	
  you	
  are	
  responsible	
  for	
  your	
  actions.	
  
• Communication	
  is	
  fast	
  and	
  decision	
  made	
  straight	
  
forward.	
  
• We	
  act	
  as	
  a	
  team	
  for	
  success	
  and	
  failures.	
  
• We	
  learn	
  and	
  improve	
  ourselves	
  on	
  a	
  daily	
  basis.	
  
	
  
-­‐-­‐	
  Kristof	
  Römer,	
  Sales	
  
	
  
	
  
When	
  thinking	
  about	
  TrustYou	
  ,	
  the	
  first	
  thought	
  that	
  comes	
  
in	
  	
  mind	
  is	
  'a	
  young	
  company	
  dreaming	
  big'.	
  And	
  then	
  you	
  take	
  a	
  
look	
  at	
  the	
  numbers	
  and	
  say	
  :	
  "Hey,	
  they	
  are	
  going	
  to	
  be	
  big!"	
  
	
  
When	
  working	
  at	
  TrustYou,	
  you	
  start	
  dreaming	
  with	
  them.	
  	
  Teams	
  
and	
  colleagues	
  are	
  good,	
  but	
  friends	
  and	
  colleagues	
  are	
  better.	
  
TrustYou	
  is	
  about	
  working	
  with	
  friends,	
  while	
  telling	
  jokes	
  and	
  
competing	
  to	
  be	
  number	
  one.	
  	
  
	
  
Multicultural	
  and	
  competitive,	
  the	
  best	
  word	
  for	
  this	
  company,	
  in	
  
my	
  opinion,	
  is	
  adapt.	
  While	
  within,	
  you	
  have	
  to	
  adapt	
  to	
  the	
  ever	
  
changing	
  tasks	
  and,	
  while	
  on	
  the	
  market,	
  we	
  all	
  have	
  to	
  adapt	
  to	
  
the	
  different	
  customers.	
  	
  Because	
  change	
  is	
  growth,	
  in	
  this	
  case.	
  	
  
	
  
It	
  is	
  	
  about	
  a	
  handful	
  of	
  quality	
  people	
  who,	
  despite	
  the	
  laws	
  of	
  
statistics,	
  create	
  quantity.	
  It's...	
  quality	
  quantity.	
  It's	
  about	
  taking	
  it	
  
personally,	
  because	
  at	
  the	
  end	
  of	
  the	
  day,	
  it	
  is	
  your	
  own	
  work	
  and	
  
your	
  name	
  at	
  the	
  end	
  of	
  the	
  line	
  in	
  the	
  Google	
  document.	
  Giving	
  it	
  
your	
  best,	
  because	
  that	
  is	
  the	
  way	
  up	
  :)	
  	
  
Trust	
  You	
  is	
  about	
  being	
  open	
  minded	
  and	
  about	
  daring	
  to	
  dream	
  
big.	
  	
  
	
  
-­‐-­‐	
  Hadasa	
  Briciu,	
  Customer	
  Service	
  
	
   	
  
  20	
  
Benjamin	
  Jost	
  -­‐	
  CEO	
  and	
  co-­‐founder	
  asked	
  everybody	
  to	
  talk	
  about	
  
what	
  TrustYou	
  means	
  for	
  us,	
  and	
  this	
  is	
  the	
  same	
  as	
  when	
  on	
  an	
  
interview	
  job	
  they	
  ask	
  you	
  about	
  yourself.	
  Not	
  easy	
  to	
  define,	
  but	
  
wikipedia	
  might	
  helped	
  me	
  :	
  
	
  
http://en.wikipedia.org/wiki/Organizational_culture:	
  Based	
  on	
  
Robert	
  A.	
  Cooke,	
  Phd,	
  Professor	
  of	
  Philosophy	
  who	
  defines	
  
Organizations	
  in	
  3	
  different	
  cultures,	
  and	
  found	
  'Constructive	
  
cultures'	
  as	
  the	
  most	
  appropriated	
  for	
  TY	
  philosophy	
  	
  where	
  people	
  
are	
  encouraged	
  to	
  be	
  in	
  communication	
  with	
  their	
  co-­‐workers,	
  and	
  
work	
  as	
  teams,	
  rather	
  than	
  only	
  as	
  individuals.	
  In	
  positions	
  where	
  
people	
  do	
  a	
  complex	
  job,	
  rather	
  than	
  something	
  simple	
  like	
  a	
  
mechanic	
  one,	
  this	
  sort	
  of	
  culture	
  is	
  an	
  efficient	
  one.	
  
	
  
1. Achievement:	
  completing	
  a	
  task	
  successfully,	
  typically	
  by	
  effort,	
  
courage,	
  or	
  skill	
  (pursue	
  a	
  standard	
  of	
  excellence)	
  (explore	
  
alternatives	
  before	
  acting)	
  -­‐	
  Based	
  on	
  the	
  need	
  to	
  attain	
  high-­‐
quality	
  results	
  on	
  challenging	
  projects,	
  the	
  belief	
  that	
  
outcomes	
  are	
  linked	
  to	
  one's	
  effort	
  rather	
  than	
  chance	
  and	
  the	
  
tendency	
  to	
  personally	
  set	
  challenging	
  yet	
  realistic	
  goals.	
  
People	
  high	
  in	
  this	
  style	
  think	
  ahead	
  and	
  plan,	
  explore	
  
alternatives	
  before	
  acting	
  and	
  learn	
  from	
  their	
  mistakes.	
  	
  
2. Self-­‐actualizing:	
  realization	
  or	
  fulfillment	
  of	
  one's	
  talents	
  and	
  
potentialities	
  -­‐	
  considered	
  as	
  a	
  drive	
  or	
  need	
  present	
  in	
  
everyone	
  (think	
  in	
  unique	
  and	
  independent	
  ways)	
  (do	
  even	
  
simple	
  tasks	
  well)	
  -­‐	
  Based	
  on	
  needs	
  for	
  personal	
  growth,	
  self-­‐
fulfillment	
  and	
  the	
  realisation	
  of	
  one's	
  potential.	
  People	
  with	
  
this	
  style	
  demonstrate	
  a	
  strong	
  desire	
  to	
  learn	
  and	
  experience	
  
things,	
  creative	
  yet	
  realistic	
  thinking	
  and	
  a	
  balanced	
  concern	
  
for	
  people	
  and	
  tasks.	
  	
  
3. Humanistic-­‐encouraging:	
  help	
  others	
  to	
  grow	
  and	
  develop	
  
(resolve	
  conflicts	
  constructively)	
  -­‐	
  Reflects	
  an	
  interest	
  in	
  the	
  
growth	
  and	
  development	
  of	
  people,	
  a	
  high	
  positive	
  regard	
  for	
  
them	
  and	
  sensitivity	
  to	
  their	
  needs.	
  People	
  high	
  in	
  this	
  style	
  
devote	
  energy	
  to	
  coaching	
  and	
  counselling	
  others,	
  are	
  
thoughtful	
  and	
  considerate	
  and	
  provide	
  people	
  with	
  support	
  
and	
  encouragement.	
  	
  
  21	
  
Affiliative:	
  treat	
  people	
  as	
  more	
  valuable	
  than	
  things	
  (cooperate	
  
with	
  others)	
  -­‐	
  Reflects	
  an	
  interest	
  in	
  developing	
  and	
  sustaining	
  
pleasant	
  relationships.	
  People	
  high	
  in	
  this	
  style	
  share	
  their	
  thoughts	
  
and	
  feelings,	
  are	
  friendly	
  and	
  cooperative	
  and	
  make	
  others	
  feel	
  a	
  
part	
  of	
  things.	
  
	
  
-­‐-­‐	
  Jordi	
  Franquesa	
  Gabarró,	
  Sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  22	
  
I	
  always	
  had	
  problem	
  defining	
  and	
  understanding	
  the	
  meaning	
  of	
  
the	
  word	
  “culture”.	
  Should	
  the	
  word	
  culture	
  be	
  defined	
  by	
  the	
  
diversity	
  of	
  ideas,	
  the	
  diversity	
  of	
  people?	
  Or	
  should	
  it	
  be	
  defined	
  
by	
  the	
  reverse	
  of	
  all	
  these	
  social	
  characteristics...	
  homogeneity?	
  
One	
  idea...	
  similar	
  people...	
  Trust	
  You?	
  No	
  way!	
  
	
  	
  
Happily,	
  after	
  almost	
  one	
  year	
  working	
  for	
  Trust	
  You,	
  I	
  think	
  that	
  
“our”	
  culture	
  would	
  be	
  definitely	
  defined	
  by	
  the	
  diversity	
  of	
  the	
  
people	
  whom	
  make	
  the	
  things	
  work.	
  Being	
  able	
  to	
  interact	
  (...and	
  
party)	
  with	
  most	
  of	
  my	
  colleagues	
  from	
  all	
  over	
  the	
  world,	
  I	
  felt	
  
how	
  diverse	
  and	
  different	
  we	
  are...	
  and	
  that's	
  wonderful.	
  I	
  love	
  
working	
  in	
  a	
  company	
  in	
  which	
  I	
  have	
  the	
  feeling,	
  that	
  my	
  work	
  is	
  
appreciated.	
  Compared	
  with	
  other	
  companies…	
  Trust	
  You	
  has	
  a	
  
human	
  face…	
  
...ma'	
  saalam!	
  
	
   	
   	
   	
   	
  
-­‐-­‐	
  Cornel	
  Crisan,	
  Customer	
  Service	
  
	
  
	
  
My	
  first	
  real	
  experience	
  with	
  TrustYou	
  was	
  in	
  Munich	
  during	
  the	
  
Oktoberfest	
  festival.	
  How	
  can	
  I	
  ever	
  forget	
  the	
  energy	
  that	
  I	
  felt	
  in	
  
the	
  Munich	
  office	
  during	
  that	
  period	
  of	
  time.	
  I	
  was	
  deeply	
  surprised	
  
to	
  find	
  there	
  something	
  more	
  than	
  a	
  team.	
  I	
  found	
  there	
  a	
  bunch	
  of	
  
people	
  who	
  are	
  doing	
  something	
  extraordinary:	
  they	
  are	
  spreading	
  
and	
  consolidating	
  Trust	
  among	
  each	
  other.	
  
	
  
	
  In	
  my	
  opinion,	
  management	
  plays	
  a	
  significant	
  role	
  in	
  this	
  
particular	
  climate.	
  It's	
  a	
  wonderful	
  feeling	
  to	
  look	
  up	
  to	
  your	
  
manager	
  and	
  see	
  in	
  his	
  personality	
  a	
  trustworthy	
  person.	
  TrustYou	
  
for	
  me	
  is:	
  honesty,	
  dedication,	
  innovation,	
  quality	
  and	
  teamwork.	
  I	
  
would	
  call	
  this	
  the	
  “Soul	
  of	
  Trust”.	
  
	
  
-­‐-­‐	
  Ioan	
  Pop,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
  
	
   	
  
  23	
  
TrustYou	
  –	
  What	
  does	
  this	
  mean	
  to	
  me	
  in	
  terms	
  of	
  company	
  
culture?	
  
	
  
After	
  working	
  for	
  TrustYou	
  for	
  more	
  than	
  two	
  years	
  I	
  can	
  describe	
  
the	
  culture	
  as	
  very	
  international	
  and	
  with	
  a	
  very	
  strong	
  sense	
  of	
  
community.	
  You	
  can	
  still	
  sense	
  the	
  spirit	
  of	
  a	
  startup	
  every	
  day,	
  this	
  
is	
  reflected,	
  for	
  example,	
  in	
  very	
  flat	
  hierarchies,	
  and	
  everybody	
  can	
  
openly	
  discuss	
  their	
  ideas	
  with	
  management	
  and	
  colleagues.	
  
	
  
Linked	
  to	
  the	
  fact	
  that	
  the	
  company	
  is	
  constantly	
  growing	
  and	
  
developing	
  into	
  new	
  verticals,	
  working	
  here	
  comes	
  with	
  many	
  
different	
  challenging	
  responsibilities.	
  Generally	
  all	
  employees	
  are	
  
empowered	
  to	
  make	
  decisions	
  on	
  their	
  own	
  in	
  order	
  to	
  keep	
  clients	
  
happy	
  and	
  further	
  develop	
  our	
  provided	
  services.	
  	
  
	
  
TrustYou	
  has	
  successfully	
  managed	
  to	
  spread	
  a	
  great	
  spirit	
  of	
  
community	
  among	
  all	
  team	
  members.	
  It	
  often	
  does	
  not	
  feel	
  like	
  
working	
  with	
  colleagues	
  to	
  accomplish	
  a	
  specific	
  task,	
  but	
  rather	
  
spending	
  time	
  with	
  friends	
  and	
  figuring	
  out	
  solutions	
  for	
  a	
  common	
  
issue	
  together.	
  I	
  consider	
  this	
  atmosphere	
  as	
  a	
  very	
  strong	
  positive	
  
part,	
  making	
  work	
  much	
  more	
  fun.	
  Talking	
  about	
  this,	
  I	
  certainly	
  
have	
  to	
  mention	
  beer	
  o’clock	
  on	
  Fridays	
  where	
  we	
  all	
  get	
  a	
  bottle	
  
of	
  beer	
  to	
  start	
  the	
  weekend.	
  	
  
	
  
Summing	
  up	
  the	
  atmosphere	
  at	
  TrustYou	
  in	
  three	
  words	
  I	
  would	
  
say	
  –	
  Dynamic,	
  International,	
  Fun.	
  
	
   	
   	
   	
  
-­‐-­‐	
  Elisabeth	
  Neulinger,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  24	
  
Working	
  with	
  highly	
  motivated	
  and	
  skilled	
  people	
  in	
  a	
  fast-­‐paced	
  
environment	
  is	
  very	
  exciting.	
  	
  
	
  
The	
  products	
  are	
  high	
  quality	
  and	
  outperforming	
  the	
  market	
  
competition.	
  
	
  
Support	
  and	
  team	
  communication	
  is	
  outstanding	
  and	
  creates	
  a	
  
"home	
  away	
  from	
  home"	
  feeling.	
  	
  
	
  
Its	
  a	
  job	
  and	
  company	
  you	
  want	
  to	
  work	
  for	
  even	
  on	
  a	
  dark,	
  misty	
  
Monday	
  morning…	
  
	
   	
   	
   	
   	
  
-­‐-­‐	
  Michael	
  Marchand,	
  Sales	
  
	
  
	
  
For	
  me,	
  the	
  Trust	
  You	
  culture	
  is	
  actually	
  really	
  new	
  since	
  I've	
  been	
  
part	
  of	
  this	
  company	
  for	
  just	
  a	
  little	
  while	
  now.	
  In	
  fact,	
  it's	
  the	
  first	
  
company	
  that	
  offered	
  me	
  an	
  interesting	
  job	
  which	
  I	
  took	
  gratefully	
  
because	
  of	
  many	
  reasons.	
  I	
  can't	
  say	
  my	
  thoughts	
  of	
  the	
  firm	
  are	
  
based	
  on	
  years	
  of	
  experience	
  or	
  a	
  lot	
  time	
  and	
  work	
  invested	
  into	
  
it,	
  but	
  TrustYou	
  made	
  me	
  realize	
  that	
  you	
  don't	
  need	
  all	
  of	
  that	
  to	
  
understand	
  how	
  easy	
  and	
  well	
  you	
  can	
  meet	
  great	
  people,	
  have	
  a	
  
good	
  time	
  at	
  your	
  workplace	
  and	
  also	
  learn	
  a	
  lot	
  during	
  the	
  
process.	
  I	
  am	
  currently	
  also	
  a	
  student	
  and	
  the	
  company	
  seemed	
  to	
  
understand	
  this	
  very	
  well	
  as	
  they	
  offered	
  me	
  a	
  flexible	
  program	
  so	
  I	
  
can	
  keep	
  up	
  with	
  my	
  studies	
  as	
  well.	
  This	
  was	
  one	
  of	
  the	
  reasons	
  I	
  
decided	
  to	
  join	
  them	
  and	
  I	
  have	
  been	
  real	
  pleased	
  with	
  the	
  time	
  
spent	
  here	
  so	
  far.	
  Also	
  everybody	
  is	
  so	
  nice	
  here,	
  there	
  is	
  always	
  a	
  
smile	
  on	
  everybody's	
  face.	
  Having	
  a	
  nice	
  community	
  at	
  work	
  is	
  one	
  
of	
  the	
  most	
  important	
  things	
  for	
  me	
  personally.	
  All	
  in	
  all,	
  what	
  I	
  
wanted	
  to	
  say	
  was	
  that	
  I	
  am	
  sure	
  that	
  being	
  part	
  of	
  the	
  TrustYou	
  
culture,	
  or	
  maybe	
  even	
  being	
  part	
  of	
  building	
  it	
  will	
  be	
  a	
  great	
  road	
  
filled	
  with	
  excitement,	
  challenges	
  and	
  new	
  opportunities	
  to	
  learn	
  
and	
  evolve	
  at	
  every	
  step!	
  
	
   	
   	
   	
   	
  
-­‐-­‐Andrei	
  Brumaru,	
  Devlopment	
  
	
   	
  
  25	
  
	
  
	
  
	
  
In	
  my	
  opinion	
  TrustYou	
  culture	
  is	
  working	
  with	
  friends	
  to	
  improve	
  
our	
  customers	
  experience	
  and	
  satisfaction.	
  Being	
  part	
  of	
  a	
  great	
  
international	
  and	
  multicultural	
  team	
  that’s	
  allocated	
  all	
  over	
  the	
  
world.	
  Staying	
  together	
  during	
  good	
  and	
  bad	
  times	
  like	
  a	
  big	
  family	
  
would	
  do.	
  Helping	
  each	
  other,	
  sometimes	
  also	
  with	
  problems	
  that	
  
are	
  not	
  totally	
  work	
  related	
  for	
  example	
  at	
  our	
  beer	
  time	
  on	
  friday	
  
evening.	
  Having	
  fun	
  in	
  solving	
  difficult	
  problems	
  with	
  not	
  so	
  usual	
  
ways.	
  Making	
  nice	
  trips	
  with	
  the	
  team	
  to	
  different	
  countries	
  to	
  
learn	
  new	
  things	
  and	
  also	
  to	
  get	
  in	
  touch	
  with	
  TrustYou	
  members	
  
from	
  our	
  offices	
  in	
  other	
  countries.	
  	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  26	
  
Success	
  at	
  TrustYou	
  depends	
  on	
  the	
  people!	
  Everybody	
  working	
  
hard	
  to	
  have	
  a	
  better	
  performance	
  than	
  they	
  had	
  the	
  day	
  before	
  is	
  
key	
  to	
  win	
  in	
  today's	
  competitive	
  travel	
  industry.	
  	
  
	
  
At	
  the	
  beginning	
  of	
  my	
  mission	
  at	
  TrustYou,	
  the	
  company	
  had	
  the	
  
image	
  of	
  an	
  exciting	
  startup	
  with	
  promising	
  products	
  for	
  the	
  travel	
  
business.	
  	
  A	
  great	
  opportunity	
  for	
  me	
  since	
  comming	
  from	
  a	
  travel	
  
industry	
  giant	
  I	
  was	
  always	
  passionate	
  about	
  the	
  idea	
  of	
  being	
  part	
  
of	
  the	
  growing	
  success	
  of	
  a	
  market	
  leader	
  from	
  an	
  incipient	
  phase.	
  
	
  
Soon	
  after	
  that	
  the	
  time	
  arrived	
  to	
  make	
  steps	
  forward	
  and	
  make	
  
business	
  with	
  the	
  big	
  players.	
  The	
  focus	
  was	
  on	
  TrustYou	
  and	
  how	
  
will	
  we	
  change	
  our	
  image	
  into	
  a	
  company	
  that	
  is	
  well	
  known	
  in	
  the	
  
industry	
  offering	
  reliable	
  data	
  infrastructure	
  to	
  an	
  impressive	
  
number	
  of	
  partners.	
  	
  TrustYou	
  then	
  did	
  something	
  I	
  was	
  waiting	
  
for,	
  we	
  delivered,	
  and	
  not	
  only	
  we	
  delivered	
  but	
  we	
  created	
  a	
  
completely	
  revolutionized	
  product	
  capable	
  of	
  adapting	
  to	
  the	
  
rapidly	
  changing	
  market.	
  Results	
  of	
  this	
  strategic	
  decision	
  were	
  
almost	
  immediate	
  with	
  TrustYou	
  release	
  for	
  auto	
  dealers	
  and	
  
restaurants,	
  conquering	
  new	
  markets	
  and	
  creating	
  new	
  
partnerships	
  with	
  major	
  travel	
  industry	
  players.	
  
	
  
The	
  story	
  goes	
  on	
  with	
  the	
  certitude	
  of	
  the	
  experience	
  I	
  learned	
  
while	
  being	
  part	
  of	
  Trustyou:	
  "Yes,	
  we	
  can	
  do	
  it,	
  because	
  this	
  is	
  
what	
  we	
  do!"	
  
	
   	
   	
   	
  
-­‐-­‐	
  Cristian	
  Constantinescu,	
  Development	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  27	
  
TrustYou	
  culture	
  means	
  to	
  me	
  acceptance	
  of	
  different	
  opinions,	
  
ways	
  of	
  thinking	
  and	
  support	
  of	
  individuals	
  initiatives.	
  One	
  is	
  
encouraged	
  to	
  think	
  out	
  of	
  the	
  box	
  rather	
  than	
  sticking	
  to	
  existing	
  
procedures	
  and	
  rules.	
  
	
  
It	
  is	
  a	
  melting	
  pot	
  of	
  cultures,	
  languages	
  and	
  attitudes	
  where	
  the	
  
young	
  and	
  dynamic	
  spirit	
  comes	
  together	
  in	
  an	
  open,	
  interactive	
  
and	
  flexible	
  way.	
  
	
  
TrustYou	
  culture	
  also	
  means	
  a	
  very	
  intense,	
  fast	
  pace	
  working	
  place	
  
where	
  customer	
  and	
  service	
  orientation	
  are	
  not	
  only	
  being	
  taught	
  
but	
  where	
  these	
  values	
  are	
  also	
  being	
  lived.	
  
	
  
-­‐-­‐	
  Desirée	
  Fried,	
  Team	
  Assistant	
  
	
  
	
  
From	
  a	
  developer	
  perspective,	
  we	
  are	
  a	
  company	
  where	
  we	
  work	
  
basically	
  without	
  any	
  geographical	
  limits	
  in	
  an	
  innovation	
  and	
  
flexibility	
  friendly	
  environment.	
  We	
  don’t	
  have	
  any	
  special	
  dress	
  
code,	
  as	
  long	
  as	
  you	
  dont	
  talk	
  to	
  customers.	
  The	
  office	
  is	
  open	
  and	
  
a	
  friendly	
  place,	
  with	
  an	
  open	
  kitchen	
  as	
  a	
  meeting	
  place,	
  kicker	
  
room	
  as	
  a	
  party	
  place	
  and	
  the	
  main	
  meeting	
  room	
  with	
  
teleconference	
  equipment	
  as	
  a	
  place	
  where	
  "no	
  borders"	
  dream	
  
comes	
  true.	
  Also,	
  we	
  work	
  hard	
  and	
  we	
  party	
  hard,	
  but	
  there	
  is	
  no	
  
way	
  to	
  describe	
  it	
  -­‐	
  it	
  needs	
  to	
  be	
  experienced	
  although	
  some	
  
photos	
  could	
  help	
  	
  
here	
  :-­‐)	
  	
  
Keywords:	
  open,	
  flexible,	
  international	
  
	
   	
   	
   	
  
-­‐-­‐	
  Jacek	
  Mech,	
  Development	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  28	
  
The	
  culture	
  of	
  TrustYou	
  is	
  extremely	
  unique.	
  	
  Having	
  a	
  team	
  from	
  
different	
  regions,	
  cultures	
  and	
  backgrounds	
  creates	
  a	
  breeding	
  
ground	
  for	
  innovation.	
  	
  
	
  
TrustYou	
  has	
  revolutionized	
  the	
  review	
  aggregation	
  space	
  and	
  has	
  
become	
  an	
  industry	
  respected	
  brand.	
  The	
  TrustYou	
  brand	
  is	
  
associated	
  with	
  a	
  company	
  that	
  is	
  constantly	
  looking	
  towards	
  the	
  
future	
  ultimately	
  delivering	
  market	
  pertinent	
  solutions.	
  If	
  there	
  
were	
  a	
  few	
  words	
  that	
  describes	
  our	
  culture	
  effectively,	
  they	
  would	
  
be:	
  Diversity,	
  Knowledge,	
  Passion	
  and	
  Vision.	
  	
  
	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Alan	
  Young,	
  Marketing	
  and	
  Strategic	
  Partnerships	
  
	
  
	
  
A	
  company	
  culture	
  sums	
  up	
  the	
  behaviour	
  of	
  the	
  people	
  being	
  part	
  
of	
  it.	
  	
  
	
  
For	
  me,	
  TrustYou	
  is	
  my	
  first	
  job.	
  In	
  the	
  nearly	
  one	
  month	
  I	
  have	
  
been	
  working,	
  I	
  have	
  learned	
  that	
  here	
  at	
  TrustYou,	
  the	
  
communication	
  is	
  one	
  of	
  the	
  most	
  important	
  factors	
  that	
  
influences	
  the	
  quality	
  of	
  the	
  solutions	
  provided.	
  
	
  
I	
  have	
  also	
  learned	
  that	
  some	
  of	
  the	
  key	
  values	
  which	
  are	
  being	
  
cherished	
  by	
  TrustYou	
  are	
  the	
  ability	
  to	
  listen,	
  going	
  hand	
  in	
  hand	
  
with	
  power	
  of	
  communication	
  and	
  nonetheless	
  the	
  ability	
  to	
  
understand	
  the	
  client,	
  the	
  colleague	
  or	
  the	
  concept	
  related	
  to	
  our	
  
working	
  field.	
  
	
  
The	
  symbols	
  can	
  also	
  tell	
  alot	
  about	
  the	
  culture	
  of	
  a	
  company.	
  Both	
  
"Trust"	
  and	
  "You"	
  are	
  two	
  strong	
  words	
  which	
  imply	
  confidence	
  
and	
  professionalism,	
  not	
  only	
  for	
  clients,	
  but	
  more	
  so	
  for	
  its	
  
employees.	
  	
  
	
  
What	
  I	
  like	
  the	
  most	
  about	
  TrustYou,	
  especially	
  from	
  what	
  I	
  have	
  
seen	
  here	
  at	
  Cluj,	
  is	
  the	
  connection	
  between	
  colleagues,	
  because	
  it	
  
is	
  a	
  pleasure	
  to	
  work	
  in	
  a	
  friendly	
  enviroment.	
  
	
  
-­‐-­‐	
  Catalin	
  Onutu,	
  Development	
  
  29	
  
When	
  I	
  think	
  about	
  the	
  TrustYou	
  culture,	
  the	
  keywords	
  that	
  cross	
  
my	
  mind	
  are:	
  
1. Multinational:	
  I	
  like	
  the	
  colorful	
  mix	
  of	
  peoples’	
  
backgrounds	
  that	
  work	
  at	
  TrustYou.	
  Everyday	
  I	
  learn	
  
something	
  new	
  about	
  another	
  culture,	
  even	
  if	
  it	
  is	
  just	
  in-­‐
depth	
  reasons	
  why	
  one	
  should	
  be	
  a	
  fan	
  of	
  FC	
  Barcelona	
  
and	
  definitely	
  not	
  of	
  Real	
  Madrid	
  C.F.	
  
2. Open-­‐Minded:	
  I	
  think	
  such	
  an	
  attitude	
  comes	
  along	
  with	
  
the	
  multiple	
  nationalities	
  that	
  work	
  at	
  TrustYou,	
  which	
  is	
  
great!	
  
3. Young:	
  Most	
  of	
  us	
  are	
  quite	
  young	
  and	
  therewith	
  share	
  
similar	
  interests	
  also	
  outside	
  the	
  workplace.	
  
4. Easy	
  Going:	
  Beer	
  o’clock	
  and	
  hanging	
  out	
  together	
  
afterwards,	
  playing	
  Fifa	
  or	
  Kicker	
  after	
  lunch.	
  Nothing	
  
more	
  need	
  be	
  said!	
  
5. Productive:	
  We	
  get	
  things	
  done.	
  That’s	
  what	
  we	
  stand	
  for	
  
and	
  what	
  we	
  are	
  proud	
  of!	
  
	
  
-­‐-­‐	
  Florian	
  Hartl,	
  Development	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  30	
  
I	
  joined	
  TrustYou	
  because	
  I	
  had	
  the	
  feeling	
  that	
  it	
  is	
  a	
  great	
  working	
  
place.	
  	
  
	
  
• Family	
  and	
  health	
  come	
  first	
  
• International	
  enviroment	
  and	
  open-­‐minded	
  
• Flat	
  hierarchies	
  and	
  short	
  decision	
  ways	
  
• Young,	
  dynamic	
  team	
  which	
  is	
  highly	
  motivated	
  	
  
• People	
  can	
  make	
  a	
  difference	
  
• Work	
  hard,	
  party	
  hard	
  
	
  
To	
  sum	
  up:	
  TrustYou	
  cares	
  about	
  people	
  	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
Let	
  me	
  describe	
  TrustYou’s	
  company	
  culture	
  by	
  using	
  quotes	
  (some	
  
slightly	
  adapted)	
  of	
  people	
  that	
  impacted	
  our	
  today	
  through	
  their	
  
continuous	
  struggle	
  to	
  create	
  and	
  achieve	
  something	
  new:	
  
	
  	
  
We	
  have	
  days	
  where	
  everything	
  seems	
  impossible	
  until	
  it’s	
  done	
  1.	
  
But	
  then	
  we	
  are	
  convinced	
  that	
  whatever	
  the	
  mind	
  of	
  man	
  can	
  
conceive	
  and	
  believe,	
  it	
  can	
  achieve	
  2.	
  We	
  love	
  what	
  we	
  do,	
  that’s	
  
the	
  only	
  way	
  to	
  do	
  great	
  work	
  3.	
  We	
  work	
  hard	
  and	
  are	
  easily	
  
satisfied	
  with	
  the	
  very	
  best	
  4.	
  We	
  know	
  that	
  talent	
  wins	
  games,	
  but	
  
teamwork	
  and	
  intelligence	
  wins	
  championships	
  5.	
  
We	
  are	
  hungry,	
  we	
  are	
  foolish	
  6.	
  The	
  question	
  is	
  not	
  who	
  is	
  going	
  to	
  
let	
  us,	
  it’s	
  who	
  is	
  going	
  to	
  stop	
  us	
  7.	
  
	
  	
  
1	
  Nelson	
  Mandela,	
  2	
  Napoleon	
  Hill,	
  3	
  Steve	
  Jobs,	
  4	
  Winston	
  
Churchill,	
  5	
  Michael	
  Jordan,	
  6	
  Steve	
  Jobs,	
  7	
  Ayn	
  Rand	
  
	
  
-­‐-­‐	
  Eva-­‐Maria	
  Bleifuss,	
  Key	
  Account	
  Management	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  31	
  
To	
  me	
  the	
  TrustYou	
  culture	
  is	
  centred	
  around	
  an	
  international,	
  
multicultural	
  environment.	
  TrustYou	
  has	
  created	
  a	
  culturally	
  
diverse	
  workplace	
  bringing	
  together	
  people	
  from	
  across	
  the	
  globe	
  
marrying	
  skills,	
  competencies	
  and	
  differences	
  to	
  create	
  a	
  high	
  
performing	
  team.	
  The	
  company	
  promotes	
  an	
  inclusive	
  environment	
  
with	
  minimal	
  hierarchy	
  enabling	
  individuals	
  to	
  share	
  and	
  develop	
  
from	
  the	
  experience	
  of	
  others.	
  While	
  the	
  company	
  strives	
  for	
  
excellence	
  it	
  never	
  loses	
  sight	
  of	
  taking	
  care	
  of	
  its	
  greatest	
  assets	
  
'people'	
  and	
  thus	
  promotes	
  a	
  work	
  hard,	
  play	
  hard	
  environment,	
  
sounds	
  cliché	
  but	
  in	
  this	
  case	
  its	
  true.	
  The	
  strategic	
  objectives	
  of	
  
the	
  company	
  are	
  inspiring,	
  giving	
  the	
  employees	
  a	
  sense	
  of	
  pride	
  in	
  
what	
  we	
  do	
  while	
  creating	
  a	
  great	
  place	
  to	
  work!	
  
	
  
-­‐-­‐	
  Marc-­‐Rhys	
  Davies,	
  Project	
  Management	
  
	
  
	
  
It	
  is	
  so	
  exciting	
  to	
  see	
  TrustYou	
  grow	
  over	
  the	
  years.	
  When	
  I	
  started	
  
at	
  the	
  early	
  age	
  of	
  TrustYou	
  in	
  2009,	
  it	
  was	
  so	
  exciting	
  to	
  see	
  the	
  
movements	
  and	
  the	
  improvements	
  step	
  by	
  step.	
  It	
  is	
  so	
  humbling	
  
to	
  look	
  around	
  and	
  see	
  something	
  grow	
  way	
  bigger	
  than	
  you	
  could	
  
have	
  imagined	
  at	
  the	
  beginning.	
  The	
  best	
  part	
  about	
  working	
  for	
  
TrustYou	
  is	
  that	
  I	
  receive	
  and	
  enjoy	
  Trust	
  in	
  my	
  whole	
  proceess	
  as	
  a	
  
salesmanager.	
  We	
  are	
  growing	
  and	
  more	
  interesting	
  people	
  
starting	
  at	
  TrustYou	
  from	
  all	
  over	
  the	
  World.	
  TrustYou´s	
  culture	
  
breeds	
  an	
  environment	
  of	
  collaboration,	
  input,	
  creation,	
  success,	
  
and	
  innovation.	
  We	
  have	
  something	
  unique	
  and	
  special	
  and	
  I	
  am	
  
thankful	
  to	
  be	
  part	
  of	
  it.	
  
	
  
-­‐-­‐	
  Yvonne	
  Pajonkowski,	
  Sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  32	
  
The	
  1
st
	
  thing	
  that	
  I	
  came	
  to	
  love	
  about	
  TrustYou	
  was	
  the	
  mixture	
  of	
  
cultures.	
  I	
  hear	
  people	
  talk	
  in	
  Spanish	
  around	
  me,	
  German,	
  
Chinese,	
  Slovenian	
  and	
  so	
  on.	
  How	
  exciting	
  is	
  that?	
  There’s	
  a	
  lot	
  of	
  
diversity	
  in	
  our	
  office	
  but	
  that	
  was	
  never	
  an	
  issue	
  when	
  it	
  came	
  to	
  
reaching	
  out	
  to	
  each	
  other;	
  and	
  that’s	
  one	
  of	
  the	
  many	
  things	
  that	
  
make	
  this	
  team	
  that	
  much	
  more	
  special:	
  we	
  stick	
  together.	
  	
  
	
  
The	
  2
nd
	
  thing	
  that	
  I’d	
  like	
  to	
  mention	
  is	
  that	
  we’re	
  allowed	
  here	
  to	
  
grow.	
  We’re	
  encouraged	
  to	
  do	
  so.	
  Learning,	
  experimenting	
  and	
  
playing	
  with	
  ideas	
  is	
  a	
  must	
  here.	
  It	
  never	
  gets	
  boring.	
  It	
  might	
  get	
  
overwhelming	
  at	
  times,	
  but	
  never	
  boring,	
  and	
  never	
  random	
  or	
  
inconsequential.	
  For	
  me,	
  that's	
  a	
  pretty	
  great	
  thing.	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  33	
  
I	
  think	
  the	
  most	
  amazing	
  thing,	
  which	
  attracted	
  me	
  to	
  join	
  the	
  
team,	
  is	
  to	
  have	
  the	
  chance	
  to	
  witness	
  how	
  post-­‐modernism	
  comes	
  
into	
  reality	
  and	
  influences	
  the	
  society	
  in	
  a	
  positive	
  way.	
  	
  
Before,	
  our	
  whole	
  society	
  relied	
  on	
  media	
  and	
  evaluation	
  
institutions	
  (e.g.	
  IMF,	
  Standard	
  &	
  Poor's,	
  your	
  school	
  teacher),	
  
which	
  pass	
  judgements	
  on	
  every	
  individual	
  and	
  put	
  everyone	
  to	
  his	
  
“right”	
  place.	
  However	
  on	
  the	
  other	
  hand,	
  in	
  order	
  to	
  pass	
  the	
  right	
  
judgement,	
  the	
  rules	
  we	
  use	
  should	
  also	
  reflect	
  the	
  social	
  reality,	
  
and	
  therefore	
  need	
  to	
  be	
  rechecked	
  and	
  updated	
  from	
  time	
  to	
  
time,	
  especially	
  when	
  big	
  social	
  changes	
  happen.	
  The	
  evaluation	
  
institutions,	
  which	
  are	
  not	
  sensitive	
  enough	
  (or	
  I	
  would	
  rather	
  say	
  
always	
  unable	
  to	
  be),	
  have	
  from	
  this	
  perspective	
  potential	
  risks	
  of	
  
misjudging,	
  which	
  will	
  cause	
  disorder	
  and	
  catastrophic	
  
consequences,	
  like	
  how	
  Standard	
  &	
  Poor's	
  behaved	
  during	
  the	
  
economic	
  crisis.	
  	
  
	
  
The	
  social	
  media	
  platforms,	
  on	
  which	
  each	
  user	
  is	
  allowed	
  to	
  
express	
  his	
  own	
  impression	
  without	
  considering	
  any	
  preset	
  rule,	
  
have	
  not	
  only	
  the	
  ability	
  to	
  reflect	
  reality,	
  they	
  actually	
  ARE	
  the	
  
reality,	
  ambiguous,	
  colorful	
  and	
  full	
  of	
  emotions.	
  Gathering	
  
information	
  on	
  them	
  can	
  help	
  to	
  get	
  the	
  big	
  image	
  of	
  oneself,	
  much	
  
more	
  clearly	
  and	
  directly	
  than	
  any	
  “professional”	
  analysis.	
  
Judgements	
  based	
  on	
  them	
  will	
  never	
  fail.	
  Therefore	
  by	
  using	
  social	
  
media	
  platforms,	
  we	
  can	
  partially	
  or	
  even	
  entirely	
  get	
  rid	
  of	
  
evaluation	
  institutions,	
  and	
  give	
  the	
  right	
  of	
  judegment	
  back	
  to	
  
people,	
  with	
  respect	
  to	
  all	
  differences	
  between	
  different	
  human	
  
beings	
  and	
  different	
  cultures.	
  
This	
  is,	
  as	
  far	
  as	
  I	
  can	
  see,	
  the	
  most	
  significant	
  and	
  valuable	
  
character	
  of	
  TrustYou	
  -­‐	
  post-­‐modernism.	
  Everyday	
  when	
  I	
  sit	
  before	
  
my	
  laptop,	
  dealing	
  with	
  all	
  the	
  weirdnesses	
  of	
  reviewers	
  all	
  over	
  
the	
  world,	
  together	
  with	
  a	
  rock/post-­‐rock	
  album	
  and	
  a	
  cup	
  of	
  Earl	
  
Grey,	
  I	
  would	
  think,	
  everyone	
  including	
  myself	
  is	
  weird	
  in	
  a	
  way,	
  
and	
  that	
  feels	
  great.	
  
	
  
-­‐-­‐	
  Zhe	
  Zhang,	
  Computational	
  Linguistic	
  
	
  
	
  
	
   	
  
  34	
  
Although	
  I	
  am	
  working	
  only	
  a	
  couple	
  of	
  hours	
  a	
  week	
  for	
  TrustYou,	
  I	
  
really	
  like	
  the	
  company	
  culture.	
  Working	
  for	
  TrustYou	
  means	
  for	
  
me	
  being	
  part	
  of	
  a	
  multicultural	
  family	
  where	
  everyone	
  is	
  pulling	
  in	
  
the	
  same	
  direction.	
  All	
  colleagues	
  are	
  open	
  for	
  new	
  ideas	
  and	
  
solutions	
  giving	
  the	
  opportunity	
  to	
  meaningfully	
  contribute	
  to	
  the	
  
company’s	
  success	
  and	
  everybody	
  recognizes	
  and	
  values	
  each	
  
other’s	
  work.	
  Munich	
  office	
  offers	
  an	
  open	
  and	
  relaxed	
  working	
  
atmosphere	
  favouring	
  collaboration.	
  Many	
  nice	
  team	
  activities,	
  
such	
  as	
  Friday	
  Beer,	
  BBQ	
  and	
  Oktoberfest	
  visits,	
  make	
  the	
  TrustYou	
  
culture	
  perfect.	
  
	
  
-­‐-­‐	
  Katharina	
  Franko,	
  Customer	
  Service	
  
	
  
	
  
Our	
  company's	
  culture	
  can	
  be	
  briefly	
  outlined	
  just	
  by	
  reading	
  the	
  
tagline,	
  which	
  summarizes	
  very	
  well	
  the	
  features	
  at	
  their	
  best,	
  in	
  
only	
  four	
  words.	
  In	
  my	
  point	
  of	
  view,	
  the	
  TrustYou	
  target	
  is	
  to	
  
permanently	
  update	
  this	
  standard,	
  while	
  upgrading	
  it,	
  by	
  providing	
  
peerless	
  services,	
  in	
  a	
  impeccable	
  way.	
  In	
  order	
  to	
  maintain	
  this	
  
approach	
  on	
  reaching	
  our	
  goals,	
  the	
  course	
  of	
  the	
  employees	
  work	
  
needs	
  to	
  be	
  responsible,	
  undisturbed,	
  and	
  they	
  all	
  need	
  to	
  operate	
  
just	
  like	
  a	
  symbiotic	
  organism.	
  
	
  
On	
  a	
  more	
  personal	
  note,	
  the	
  TrustYou	
  personality	
  is	
  much	
  more	
  
than	
  that.	
  It's	
  when	
  people	
  from	
  different	
  corners	
  of	
  the	
  world	
  get	
  
together	
  as	
  a	
  family,	
  when	
  you	
  grab	
  a	
  beer	
  in	
  the	
  kitchen	
  with	
  your	
  
colleagues	
  after	
  a	
  day	
  of	
  work	
  during	
  which	
  	
  you	
  leaned	
  tons	
  of	
  
new	
  things	
  or	
  when	
  the	
  whole	
  office	
  gathers	
  for	
  lunch	
  in	
  a	
  holiday	
  
atmosphere.	
  
It's	
  my	
  first	
  job	
  so	
  I	
  can't	
  compare	
  it	
  to	
  other	
  companies	
  but	
  I	
  know	
  
for	
  sure	
  that	
  TrustYou	
  had	
  the	
  greatest	
  impact	
  in	
  my	
  life	
  so	
  far.	
  I	
  
never	
  expected	
  to	
  find	
  such	
  an	
  open-­‐minded	
  environment	
  where	
  I	
  
can	
  grow	
  so	
  fast.	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
	
   	
  
  35	
  
The	
  first	
  thing	
  that	
  comes	
  to	
  mind	
  when	
  I	
  think	
  of	
  the	
  culture	
  at	
  
TrustYou	
  is	
  good	
  energy.	
  Good	
  energy	
  permeates	
  across	
  the	
  
company	
  and	
  is	
  almost	
  tangible.	
  It	
  can	
  be	
  felt	
  when	
  something	
  
great	
  or	
  a	
  particular	
  goal	
  is	
  accomplished	
  or	
  simply	
  when	
  everyone	
  
comes	
  together	
  to	
  have	
  a	
  good	
  time.	
  This	
  I	
  believe	
  is	
  attributed	
  to	
  
the	
  work	
  hard	
  and	
  play	
  hard	
  sense	
  of	
  things	
  around	
  the	
  office.	
  
Everyone	
  who	
  comes	
  to	
  TrustYou	
  is	
  dedicated	
  to	
  their	
  work	
  and	
  at	
  
the	
  end	
  of	
  the	
  day	
  accomplishments	
  mean	
  everyone	
  can	
  get	
  
together	
  and	
  be	
  proud	
  of	
  what	
  we	
  have	
  achieved.	
  	
  
	
  
TrustYou	
  is	
  not	
  just	
  another	
  startup	
  firm	
  which	
  tries	
  to	
  make	
  
tangible	
  perks	
  to	
  create	
  a	
  “startup	
  culture”,	
  the	
  perks	
  of	
  working	
  
here	
  are	
  discovered	
  through	
  working	
  relationships	
  built	
  and	
  the	
  
events	
  that	
  spring	
  up	
  due	
  to	
  a	
  successful	
  working	
  relationship.	
  If	
  
you	
  simply	
  come	
  to	
  work	
  and	
  keep	
  to	
  yourself	
  without	
  interacting	
  
with	
  everyone	
  else,	
  it	
  is	
  likely	
  that	
  you	
  would	
  not	
  be	
  successful	
  
here,	
  however	
  if	
  you	
  interact	
  with	
  everyone,	
  build	
  connections	
  and	
  
trust	
  the	
  people	
  here,	
  it	
  becomes	
  one	
  of	
  the	
  best	
  working	
  
environments	
  you	
  can	
  ask	
  for.	
  The	
  way	
  the	
  people	
  are	
  at	
  TrustYou,	
  
even	
  introverts	
  end	
  up	
  opening	
  up	
  and	
  integrating	
  into	
  the	
  
TrustYou	
  family.	
  	
  
	
  
I	
  like	
  the	
  culture	
  at	
  TrustYou	
  because	
  the	
  interactions	
  here	
  make	
  it	
  
a	
  pleasant	
  working	
  environment.	
  It	
  doesn’t	
  feel	
  like	
  just	
  work	
  but	
  
rather	
  it	
  goes	
  beyond	
  that.	
  People	
  and	
  resources	
  are	
  easily	
  
available	
  and	
  everyone	
  is	
  happy	
  to	
  help	
  out.	
  There	
  are	
  days	
  where	
  
the	
  stress	
  levels	
  fly	
  through	
  the	
  roof	
  –	
  like	
  during	
  the	
  Accor	
  rollout	
  
in	
  2012	
  –	
  however	
  after	
  the	
  crazy	
  times	
  always	
  comes	
  happy	
  times.	
  
It	
  truly	
  is	
  a	
  great	
  place	
  to	
  be.	
  	
  
	
   	
   	
   	
  
-­‐-­‐	
  Mobolaji	
  Joseph,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  36	
  
What	
  is	
  TrustYou’s	
  company	
  culture?	
  To	
  me,	
  it’s	
  about	
  flat	
  
hierarchies	
  and	
  clear	
  responsibilities.	
  Everybody	
  knows	
  what	
  their	
  
fields	
  of	
  responsibilities	
  are,	
  what	
  they	
  have	
  to	
  do	
  and	
  it	
  really	
  feels	
  
like	
  a	
  team	
  effort	
  to	
  get	
  something	
  done	
  here.	
  If	
  I	
  have	
  a	
  question,	
  I	
  
can	
  always	
  approach	
  any	
  of	
  my	
  colleagues	
  who	
  are	
  often	
  busy	
  but	
  
always	
  try	
  to	
  help	
  where	
  they	
  can.	
  
The	
  TrustYou	
  culture	
  stresses	
  a	
  sense	
  of	
  “we”,	
  and	
  makes	
  sure	
  all	
  
members	
  of	
  the	
  team	
  know	
  where	
  we’re	
  headed	
  and	
  what	
  is	
  going	
  
on	
  in	
  the	
  company.	
  This	
  differs	
  a	
  lot	
  from	
  my	
  previous	
  work	
  
experience,	
  and	
  I	
  rather	
  enjoy	
  working	
  here.	
  
	
  
-­‐-­‐	
  Kiran	
  Wallner,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  37	
  
At	
  TrustYou,	
  from	
  the	
  moment	
  you	
  walk	
  in	
  through	
  the	
  door,	
  
you’re	
  treated	
  like	
  an	
  integral	
  part	
  of	
  the	
  team	
  and	
  are	
  expected	
  to	
  
roll	
  your	
  sleeves	
  up	
  and	
  get	
  your	
  hands	
  dirty.	
  
	
  
Your	
  job	
  description	
  may	
  change	
  from	
  one	
  day	
  to	
  the	
  next,	
  as	
  you	
  
may	
  be	
  asked	
  to	
  help	
  out	
  with	
  a	
  bit	
  of	
  everything	
  that	
  needs	
  to	
  get	
  
done.	
  That	
  will	
  make	
  you	
  knowledgeable	
  about	
  a	
  lot	
  of	
  different	
  
areas.	
  
	
  
I	
  absolutely	
  love	
  how	
  geographically	
  disperse	
  teams	
  accommodate	
  
the	
  inevitable	
  variety	
  of	
  time	
  zones,	
  working	
  hours,	
  habits	
  and	
  
schedules	
  to	
  meet	
  the	
  deadlines.	
  
	
  
-­‐-­‐	
  Sonia	
  Fabre,	
  Development	
  
	
  
	
  
At	
  TrusYou,	
  we	
  are	
  all	
  a	
  bunch	
  of	
  friends.	
  Work	
  feels	
  relaxing,	
  and	
  
very	
  rarely	
  stressful.	
  People	
  are	
  always	
  up	
  for	
  a	
  good	
  time	
  and	
  
open	
  to	
  answering	
  questions	
  if	
  you	
  have	
  any.	
  The	
  things	
  you	
  
experience	
  day	
  in	
  and	
  day	
  out	
  are	
  as	
  varied	
  as	
  the	
  people,	
  who	
  
come	
  from	
  a	
  wide	
  range	
  of	
  cultural	
  backgrounds	
  and	
  from	
  all	
  over	
  
the	
  world.	
  We	
  even	
  regularly	
  spend	
  time	
  with	
  each	
  other	
  outside	
  
of	
  work,	
  whether	
  it	
  be	
  company	
  organized	
  events	
  or	
  just	
  enjoying	
  a	
  
drink	
  in	
  bar.	
  Also,	
  we	
  have	
  a	
  thing	
  called	
  beer’o’clock	
  fridays.	
  Can’t	
  
get	
  better	
  than	
  that.	
  
	
  
-­‐-­‐	
  Anonymous	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  38	
  
Speaking	
  for	
  all	
  the	
  Italian	
  team,	
  I	
  can	
  say	
  that	
  TrustYou	
  for	
  us	
  has	
  
been	
  a	
  challenge.	
  Working	
  with	
  STR	
  Global’s	
  numbers	
  every	
  day,	
  I	
  
had	
  no	
  idea	
  that	
  there	
  could	
  exist	
  a	
  “system”	
  like	
  TrustYou;	
  I	
  hoped	
  
but	
  did	
  not	
  know.	
  I	
  am	
  new	
  in	
  the	
  hotels’	
  world,	
  I	
  have	
  been	
  
working	
  in	
  RES	
  for	
  2	
  years,	
  even	
  if	
  I	
  come	
  from	
  the	
  tourism	
  area,	
  
generally	
  meant,	
  as	
  airports’.	
  
	
  
In	
  these	
  months	
  we	
  have	
  grown	
  up	
  and	
  acquired	
  a	
  different	
  way	
  of	
  
looking	
  at	
  the	
  hoteliers’	
  world.	
  TrustYou	
  is	
  a	
  company	
  projected	
  
into	
  the	
  future,	
  farseeing	
  and	
  serious,	
  meaning	
  that	
  all	
  of	
  us	
  are	
  
putting	
  a	
  great	
  effort	
  in	
  doing	
  what	
  we	
  do.	
  Everyone	
  puts	
  his	
  own	
  
abilities	
  at	
  the	
  service	
  of	
  the	
  company,	
  showing	
  the	
  best	
  we	
  can	
  
offer.	
  We	
  are	
  maybe	
  having	
  difficulties	
  in	
  spreading	
  the	
  market	
  all	
  
over	
  as	
  some	
  competitor	
  do	
  (it	
  seems	
  they	
  have	
  a	
  quite	
  good	
  
marketing/advertising	
  plan)	
  but	
  the	
  loyalty	
  and	
  the	
  high	
  quality	
  
always	
  pay	
  back.	
  This	
  is	
  something	
  that	
  I	
  have	
  learnt	
  through	
  the	
  
years	
  and	
  different	
  companies.	
  
	
  
I	
  am	
  sure	
  that	
  we	
  will	
  succeed,	
  a	
  lot	
  of	
  projects	
  are	
  already	
  
planned,	
  we	
  just	
  need	
  some	
  time	
  to	
  get	
  known	
  in	
  Italy	
  and	
  I	
  am	
  
optimistic	
  about	
  it.	
  Moreover,	
  there	
  is	
  a	
  good	
  cooperation	
  of	
  
everyone,	
  such	
  as	
  the	
  Customer	
  Care	
  assistance,	
  which	
  I	
  really	
  
appreciate:	
  the	
  guys	
  are	
  always	
  kind	
  and	
  fast	
  and	
  never	
  tired	
  of	
  
giving	
  explanations.	
  The	
  Sales	
  Team	
  is	
  really	
  engaged	
  and	
  always	
  
giving	
  good	
  tips:	
  this	
  helps	
  a	
  lot	
  spreading	
  out	
  the	
  culture	
  of	
  TY,	
  
firstly	
  to	
  all	
  the	
  people	
  who	
  work	
  for	
  it,	
  and	
  consequently	
  into	
  the	
  
market.	
  And	
  it	
  seems	
  working!	
  
	
  
-­‐-­‐	
  Vera	
  Roselli,	
  Sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  39	
  
TrustYou	
  continues	
  to	
  change	
  the	
  travel	
  industry	
  in	
  an	
  excitingly	
  
fast	
  paced	
  environment.	
  	
  Our	
  very	
  unique	
  company	
  culture	
  
welcomes	
  all	
  employees	
  to	
  share	
  their	
  feedback	
  and	
  suggestions	
  to	
  
improve	
  our	
  products	
  and	
  processes,	
  while	
  at	
  the	
  same	
  time	
  
providing	
  opportunities	
  to	
  lead	
  a	
  new	
  project	
  and	
  see	
  your	
  vision	
  
come	
  to	
  fruition;	
  being	
  a	
  younger	
  company,	
  every	
  employee’s	
  
ideas	
  and	
  efforts	
  make	
  an	
  incredible	
  impact.	
  	
  There’s	
  also	
  certainly	
  
never	
  a	
  dull	
  moment	
  within	
  the	
  company	
  because	
  each	
  and	
  every	
  
day	
  can	
  be,	
  and	
  usually	
  is,	
  very	
  different	
  from	
  the	
  previous.	
  	
  This	
  
helps	
  keep	
  everyday	
  very	
  interesting	
  instead	
  of	
  monotonous	
  by	
  
doing	
  the	
  same	
  thing	
  over	
  and	
  over	
  again.	
  
	
  	
  
One	
  of	
  the	
  things	
  I	
  love	
  most	
  about	
  the	
  TrustYou	
  culture	
  is	
  that	
  
everyone	
  truly	
  seems	
  to	
  care	
  a	
  lot	
  about	
  their	
  work	
  and	
  what	
  they	
  
do.	
  	
  There	
  is	
  a	
  true	
  sense	
  of	
  pride	
  in	
  what	
  we	
  continue	
  to	
  
accomplish	
  as	
  a	
  team	
  and	
  as	
  a	
  company.	
  	
  I’ve	
  seen	
  many	
  people	
  at	
  
previous	
  companies	
  treat	
  their	
  job	
  as	
  something	
  they	
  “had”	
  to	
  do	
  
in	
  order	
  to	
  get	
  by.	
  	
  These	
  people	
  only	
  looked	
  at	
  their	
  day-­‐to-­‐day	
  
tasks	
  and	
  never	
  cared	
  about	
  the	
  longevity	
  or	
  future	
  of	
  the	
  overall	
  
company.	
  	
  At	
  TrustYou,	
  everyone	
  actually	
  seems	
  to	
  “want”	
  to	
  
continuously	
  contribute	
  hard	
  work	
  and	
  new	
  thoughts	
  and	
  ideas	
  to	
  
be	
  a	
  market	
  leader	
  in	
  the	
  travel	
  industry.	
  	
  Being	
  a	
  part	
  of	
  a	
  culture	
  
like	
  this	
  is	
  so	
  exciting	
  because	
  the	
  growth	
  potential	
  is	
  almost	
  
limitless.	
  
	
  	
  
Lastly,	
  many	
  companies	
  say	
  this	
  about	
  their	
  culture,	
  but	
  not	
  many	
  
companies	
  actually	
  live	
  up	
  to	
  it:	
  “Work	
  Hard,	
  Play	
  Hard.”	
  	
  The	
  fact	
  
that	
  TrustYou	
  lives	
  up	
  to	
  this	
  makes	
  the	
  environment	
  that	
  much	
  
more	
  fun	
  to	
  work	
  in.	
  	
  As	
  long	
  as	
  everyone	
  is	
  working	
  hard	
  and	
  the	
  
overall	
  company	
  is	
  performing	
  well	
  –	
  employees	
  share	
  a	
  beer	
  in	
  the	
  
Munich	
  office	
  on	
  Fridays	
  and	
  the	
  entire	
  company	
  celebrates	
  their	
  
hard	
  work	
  once	
  a	
  year	
  together	
  during	
  Oktoberfest.	
  	
  During	
  my	
  
previous	
  work	
  experiences,	
  employees	
  were	
  awarded	
  a	
  Lucite	
  with	
  
their	
  name	
  engraved	
  on	
  it	
  for	
  working	
  as	
  hard	
  as	
  they	
  could,	
  not	
  a	
  
ticket	
  to	
  Oktoberfest.	
  :	
  )	
  
	
   	
  
-­‐-­‐	
  Rob	
  Castellucci,	
  Key	
  Account	
  Management	
  
	
   	
  
  40	
  
TrustYou	
  is	
  a	
  place	
  where	
  smart,	
  ambitious	
  people	
  do	
  amazing	
  
things.	
  We	
  are	
  not	
  only	
  participating	
  in,	
  but	
  shaping	
  the	
  digital	
  
revolution	
  of	
  the	
  travel	
  market.	
  From	
  the	
  beginning,	
  our	
  vision	
  has	
  
preceded	
  that	
  of	
  our	
  competitors	
  by	
  years.	
  Just	
  by	
  sitting	
  down	
  and	
  
"figuring	
  it	
  out",	
  we	
  have	
  built	
  solutions	
  that	
  are	
  significantly	
  
improving	
  travel	
  experiences	
  around	
  the	
  globe.	
  Many	
  millions	
  of	
  
people	
  consume	
  our	
  data	
  and	
  recommendations	
  each	
  month,	
  so	
  
we	
  have	
  reason	
  to	
  be	
  confident.	
  
	
  
TrustYou	
  is	
  a	
  company	
  of	
  engineering	
  excellence.	
  The	
  standards	
  to	
  
join	
  and	
  stay	
  on	
  our	
  team	
  are	
  high.	
  TrustYou	
  employs	
  and	
  shapes	
  
experts	
  in	
  the	
  fields	
  of	
  visualization,	
  natural	
  language	
  processing,	
  
big	
  data,	
  and	
  machine	
  learning.	
  Our	
  engineers	
  ship	
  high-­‐quality,	
  
scalable	
  code,	
  and	
  they	
  do	
  it	
  fast.	
  We	
  make	
  use	
  of	
  new	
  
technologies,	
  but	
  also	
  realize	
  the	
  value	
  of	
  established	
  ways	
  of	
  doing	
  
things.	
  Our	
  architectures	
  are	
  service-­‐oriented;	
  beautiful	
  interfaces	
  
and	
  re-­‐usability	
  are	
  important.	
  
	
  
TrustYou	
  is	
  a	
  team.	
  Tasks	
  are	
  divided	
  according	
  to	
  our	
  abilities,	
  but	
  
we	
  strive	
  and	
  cooperate	
  for	
  the	
  same	
  goal.	
  Responsibility	
  is	
  
appreciated	
  by	
  our	
  employees,	
  and	
  not	
  "pushed	
  to	
  the	
  next	
  guy".	
  
Knowledge	
  is	
  shared,	
  hierarchies	
  are	
  flat.	
  Open	
  discussion	
  of	
  ideas	
  
and	
  opposing	
  viewpoints	
  is	
  encouraged,	
  office	
  politics	
  discouraged.	
  
Our	
  processes	
  are	
  customer-­‐oriented:	
  Service	
  and	
  engineering	
  
work	
  together	
  to	
  maximize	
  value	
  and	
  stability	
  of	
  our	
  products.	
  
	
  
And	
  after	
  all	
  the	
  hard	
  work	
  is	
  done,	
  we	
  always	
  enjoy	
  to	
  have	
  a	
  cold	
  
beer	
  together!	
  
	
  
-­‐-­‐	
  Steffen	
  Wenz,	
  Development	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  41	
  
A	
  lot	
  of	
  people	
  have	
  asked	
  themselves	
  what	
  makes	
  TrustYou	
  that	
  
popular.	
  The	
  answer	
  is	
  comprised	
  only	
  of	
  a	
  few	
  words:	
  opening,	
  
dynamism,	
  elite,	
  professionalism,	
  care	
  and	
  a	
  lot	
  of	
  fun.	
  
	
  
We	
  process	
  online	
  reputation	
  through	
  every	
  single	
  sense	
  we	
  have.	
  
You	
  understand	
  that	
  this	
  is	
  not	
  such	
  an	
  easy	
  task.	
  So	
  what	
  makes	
  us	
  
that	
  special?	
  
	
  
Well,	
  we	
  are	
  all	
  the	
  time	
  listening	
  to	
  each	
  other	
  and	
  give	
  everyone	
  
the	
  chance	
  to	
  explore	
  any	
  kind	
  of	
  new	
  and	
  maybe	
  even	
  crazy	
  
concept	
  one	
  might	
  think	
  it's	
  worth	
  exploring	
  for	
  our	
  growth.	
  
Collaboration	
  at	
  its	
  higher	
  standards	
  is	
  something	
  we	
  live	
  with.	
  We	
  
don't	
  care	
  about	
  strict	
  rules	
  and	
  standards,	
  everything	
  goes	
  down	
  
there	
  by	
  itself	
  for	
  everyone	
  in	
  our	
  company	
  is	
  leading,	
  learning,	
  
getting	
  and	
  giving.	
  And	
  is	
  there	
  anything	
  fuzzy	
  driven	
  by	
  such	
  a	
  
dynamic	
  factor?	
  You	
  might	
  wonder...	
  No.	
  How	
  come?	
  Well	
  dear	
  
reader,	
  you	
  see,	
  we	
  are	
  all	
  great	
  professionals	
  and	
  passionate	
  of	
  
what	
  we	
  do.	
  We	
  always	
  set	
  ourselves	
  high	
  goals	
  and	
  we	
  always	
  like	
  
to	
  achieve	
  them.	
  
	
  
And	
  speaking	
  of	
  culture,	
  we	
  are	
  really	
  proud	
  that	
  we	
  are	
  a	
  pretty	
  
heterogeneous	
  company,	
  comprised	
  of	
  people	
  coming	
  from	
  23	
  
(correct	
  me	
  if	
  I'm	
  wrong)	
  nationalities	
  from	
  all	
  over	
  the	
  world.	
  And	
  
yes,	
  we	
  do	
  care	
  about	
  every	
  single	
  one	
  of	
  us,	
  we	
  do	
  care	
  about	
  our	
  
customers	
  and	
  the	
  quality	
  of	
  our	
  products.	
  
	
  
And	
  don't	
  think	
  we	
  are	
  taking	
  ourselves	
  too	
  serious.	
  We	
  are	
  always	
  
rewarding	
  ourselves	
  by	
  gathering	
  in	
  an	
  amazing	
  place	
  where	
  we	
  
have	
  a	
  lot	
  of	
  fun,	
  share	
  interesting	
  new	
  ideas	
  and	
  take	
  our	
  minds	
  
off	
  work.	
  
	
  
-­‐-­‐	
  Antoniu-­‐Raoul	
  Chis,	
  Development	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  42	
  
TrustYou	
  culture	
  for	
  me:	
  
I	
  have	
  been	
  working	
  in	
  quite	
  a	
  lot	
  companies	
  mostly	
  hotels	
  but	
  
never	
  worked	
  for	
  one	
  like	
  TrustYou.	
  
	
  
For	
  me	
  the	
  main	
  thing	
  to	
  love	
  working	
  for	
  a	
  company	
  is	
  if	
  you	
  go	
  
the	
  extra	
  mile,	
  and	
  the	
  company	
  sees	
  and	
  appreciate	
  that.	
  
	
  
Like	
  Confucius	
  said:	
  choose	
  a	
  job	
  you	
  love	
  and	
  you	
  never	
  have	
  to	
  
work	
  again.	
  
	
  
Working	
  for	
  TrustYou	
  is	
  not	
  just	
  work	
  for	
  me	
  it	
  is	
  more,	
  way	
  
more.....	
  
	
  
Looking	
  so	
  forward	
  for	
  a	
  superb	
  2014!	
  
	
  
-­‐-­‐	
  Bernhard	
  F.	
  Lengauer,	
  Sales	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  43	
  
When	
  a	
  company	
  culture	
  is	
  of	
  question,	
  you	
  would	
  always	
  want	
  to	
  
be	
  a	
  fly	
  on	
  the	
  wall	
  to	
  capture	
  the	
  essence	
  of	
  what	
  the	
  company	
  is	
  
about.	
  	
  As	
  it	
  is	
  people,	
  who	
  make	
  the	
  company,	
  I	
  would	
  say,	
  that	
  
people	
  at	
  TrustYou	
  are	
  rather	
  more	
  personas	
  with	
  attitude,	
  which	
  
is	
  needed	
  to	
  overcome	
  the	
  challenges	
  of	
  a	
  startup	
  environment.	
  
Open	
  space	
  &	
  open	
  discussions,	
  frank	
  communication	
  and	
  
possibility	
  to	
  be	
  heard,	
  definitely	
  distinguish	
  TrustYou	
  and	
  talk	
  in	
  
praise	
  of	
  company	
  culture,	
  where	
  one	
  of	
  the	
  main	
  goals	
  is	
  to	
  
distinguish	
  the	
  company	
  from	
  other	
  providers	
  by	
  excellent	
  service	
  
and	
  building	
  strong	
  personal	
  relationships	
  with	
  key	
  players	
  on	
  the	
  
client’s	
  side.	
  	
  
	
  
If	
  TrustYou	
  would	
  be	
  a	
  person,	
  we	
  could	
  describe	
  her	
  or	
  him	
  like	
  
this:	
  	
  
	
  
• 32	
  year	
  old	
  	
  
• open	
  &	
  frank	
  	
  
• smart	
  &	
  respectful	
  	
  
• witty	
  &	
  approachable	
  	
  
• fearless	
  but	
  trustworthy	
  	
  
• carefully	
  choses	
  friends	
  to	
  reflect	
  her/his	
  lifestyle	
  	
  
• knows	
  there	
  is	
  space	
  for	
  her/him	
  in	
  the	
  world	
  	
  
• is	
  not	
  only	
  on	
  a	
  mission	
  to	
  serve,	
  but	
  to	
  be	
  excellent	
  friend	
  
to	
  those	
  who	
  need	
  support.	
  
	
  
-­‐-­‐	
  Larisa	
  Huremovic,	
  Key	
  Account	
  Management	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  44	
  
I	
  started	
  to	
  work	
  for	
  TrustYou	
  in	
  August	
  2013	
  to	
  support	
  the	
  Client	
  
Success	
  Team	
  in	
  the	
  Munich	
  office	
  in	
  Germany.	
  
	
  
To	
  me	
  the	
  TrustYou	
  culture	
  is	
  an	
  important	
  pillar	
  of	
  the	
  overall	
  
company	
  structure	
  that	
  affects	
  several	
  areas	
  within	
  the	
  company	
  
and	
  influences	
  each	
  and	
  every	
  employee	
  on	
  a	
  daily	
  basis.	
  	
  
	
  
The	
  team	
  and	
  thereby	
  the	
  company’s	
  culture	
  is	
  very	
  international	
  
which	
  also	
  is	
  an	
  important	
  idea	
  behind	
  the	
  firms’	
  overall	
  culture.	
  
This	
  allows	
  us	
  to	
  share	
  and	
  cultivate	
  ideas	
  on	
  the	
  basis	
  of	
  diverse	
  
backgrounds	
  while	
  taking	
  different	
  customs	
  from	
  all	
  over	
  the	
  world	
  
into	
  account.	
  Especially	
  now,	
  during	
  Christmastime,	
  we	
  are	
  all	
  
excited	
  to	
  get	
  to	
  know	
  various	
  Christmas	
  rites,	
  from	
  all	
  over	
  the	
  
world.	
  
	
  
Values	
  and	
  behaviors	
  as	
  well	
  as	
  the	
  social	
  environment	
  are	
  
constants	
  when	
  defining	
  a	
  business	
  culture.	
  The	
  very	
  flat	
  
hierarchies	
  within	
  the	
  company	
  make	
  it	
  easier	
  for	
  the	
  team	
  to	
  
share	
  thoughts	
  and	
  ideas	
  while	
  this	
  direct	
  contact	
  makes	
  each	
  and	
  
every	
  member	
  of	
  the	
  team	
  available	
  to	
  others.	
  The	
  direct	
  contact	
  
to	
  colleagues	
  is	
  encouraged	
  by	
  our	
  team	
  events,	
  collective	
  lunch	
  
breaks	
  and	
  the	
  weekly	
  get-­‐together	
  on	
  Friday	
  evenings.	
  
	
  
Compared	
  to	
  other	
  companies,	
  TrustYou	
  has	
  a	
  very	
  relaxed	
  and	
  
open-­‐minded	
  culture	
  that	
  surely	
  encourages	
  employees	
  to	
  work	
  
hard	
  while	
  still	
  not	
  forgetting	
  that	
  recreation	
  is	
  important	
  once	
  in	
  a	
  
while.	
  
	
  
-­‐-­‐	
  Philipp	
  Möllers,	
  Customer	
  Service	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  45	
  
	
  
	
  
TrustYou	
  is	
  a	
  great	
  opportunity	
  to	
  develop	
  your	
  professional	
  skills	
  
and	
  for	
  acquiring	
  formal	
  experience	
  while	
  enjoying	
  of	
  the	
  most	
  
amazing	
  and	
  friendly	
  environment.	
  I	
  like	
  the	
  intercultural	
  
environment;	
  everyday,	
  I	
  enjoy	
  sharing	
  my	
  time	
  with	
  people	
  
coming	
  from	
  all	
  over	
  the	
  world	
  who	
  give	
  me	
  at	
  the	
  same	
  time	
  the	
  
opportunity	
  to	
  learn	
  from	
  what	
  other	
  people	
  are	
  used	
  to.	
  
	
  
Professionally	
  speaking,	
  TrustYou	
  is	
  a	
  company	
  that	
  enables	
  you	
  to	
  
feel	
  your	
  own	
  pace	
  while	
  working,	
  	
  gives	
  you	
  independence	
  in	
  
every	
  sense,	
  but	
  most	
  importantly,	
  permits	
  you	
  to	
  be	
  aware	
  of	
  
what	
  your	
  duties	
  are,	
  meaning	
  that	
  you	
  have	
  to	
  self-­‐regulate	
  what	
  
your	
  doing	
  feeling	
  the	
  freedom	
  and	
  the	
  responsibility.	
  
	
  
I	
  was	
  told	
  that	
  working	
  in	
  Germany	
  is	
  similar	
  to	
  being	
  alienated	
  
from	
  every	
  single	
  person	
  you	
  work	
  with,	
  because	
  what	
  matters	
  is	
  
working	
  hard	
  or	
  working	
  professionally,	
  but	
  here	
  at	
  TrustYou	
  i've	
  
found	
  the	
  perfect	
  combination	
  of	
  everything.	
  I	
  have	
  to	
  say	
  that	
  I	
  
am	
  very	
  proud	
  of	
  being	
  part	
  of	
  this	
  group.	
  
	
   	
   	
   	
   	
   	
   	
  
Anonymous	
  
  46	
  
Working	
  at	
  TrustYou	
  is	
  like	
  being	
  the	
  O	
  in	
  H2O	
  -­‐	
  one	
  matters	
  a	
  lot	
  
making	
  a	
  sound	
  bond.	
  Meanwhile	
  TrustYou	
  is	
  so	
  vivid	
  and	
  lively	
  
and	
  dazzling	
  that	
  you	
  find	
  yourself	
  in	
  all	
  different	
  states	
  of	
  
aggregation	
  -­‐	
  frozen,	
  liquid,	
  solid	
  or	
  gaseous	
  -­‐	
  at	
  one	
  time.	
  Since	
  
innovation	
  and	
  flexibility	
  being	
  the	
  key	
  word	
  here	
  every	
  O	
  can	
  
easily	
  be	
  part	
  of	
  rocket	
  science	
  H3O2.	
  Working	
  at	
  TrustYou	
  means	
  
you	
  reach	
  for	
  the	
  stars!	
  
	
  
-­‐-­‐	
  Michael	
  Menzel,	
  Sales	
  
	
  
	
  
The	
  name	
  of	
  the	
  company	
  defines	
  its	
  core	
  principles	
  and	
  culture:	
  
"Trust"	
  and	
  "You".	
  "Trust"	
  because:	
  	
  
1. Our	
  clients	
  trust	
  us	
  delivering	
  quality	
  and	
  reliable	
  information	
  on	
  
which	
  they	
  can	
  improve	
  their	
  business	
  and	
  stay	
  ahead	
  their	
  
competitors,	
  trust	
  our	
  competencies	
  and	
  value	
  them.	
  
2. Our	
  employees	
  trust	
  the	
  management	
  being	
  able	
  to	
  provide	
  a	
  
competent	
  vision	
  on	
  the	
  future,	
  to	
  focus	
  on	
  the	
  customer	
  
needs,	
  to	
  identify	
  and	
  capitalize	
  the	
  potential	
  of	
  the	
  market.	
  
3. Our	
  management	
  trusts	
  the	
  employees	
  being	
  committed	
  and	
  
dedicated	
  to	
  their	
  work,	
  being	
  innovative	
  and	
  actively	
  involved	
  
in	
  the	
  company's	
  projects,	
  being	
  efficient	
  and	
  dynamic.	
  
	
  
"You"	
  sets	
  the	
  focus	
  on	
  the	
  people.	
  We	
  are	
  not	
  a	
  sum	
  of	
  
individuals,	
  we	
  are	
  one	
  team.	
  Flat	
  hiearchy,	
  clear	
  responsibilities,	
  
strong	
  communication.	
  We	
  value	
  the	
  persons	
  in	
  his	
  or	
  her	
  integrity:	
  
work	
  skills,	
  culture,	
  social	
  abilities,	
  spirit.	
  We	
  trust	
  the	
  saying	
  that	
  if	
  
you	
  enjoy	
  what	
  you	
  are	
  doing,	
  then	
  you	
  never	
  work.	
  However,	
  
aside	
  to	
  the	
  work	
  in	
  itself,	
  the	
  TrustYou	
  culture	
  means	
  also	
  a	
  well	
  
shaped	
  social	
  life,	
  including	
  yearly	
  events	
  like	
  Christmas	
  and	
  
Oktoberfest	
  parties,	
  celebrating	
  the	
  employees'	
  birthdays,	
  team	
  
buildings,	
  trips.	
  The	
  geographical	
  distribution	
  of	
  our	
  offices	
  makes	
  
TrustYou	
  a	
  multi-­‐national	
  and	
  a	
  multi-­‐cultural	
  company,	
  where	
  you	
  
can	
  learn	
  new	
  things	
  all	
  the	
  time.	
  Many	
  things	
  may	
  happen	
  to	
  you,	
  
but	
  one	
  never:	
  to	
  get	
  bored.	
  
	
   	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Adela	
  Crisan,	
  Customer	
  Service	
  
	
   	
  
  47	
  
The	
  TrustYou	
  culture	
  is	
  pretty	
  cool.	
  Whether	
  it's	
  drinking	
  the	
  finest	
  
of	
  ales	
  in	
  a	
  medieval-­‐themed	
  restaurant	
  in	
  Budapest,	
  imbibing	
  the	
  
finest	
  of	
  Maß	
  atop	
  an	
  Oktoberfest	
  bench,	
  savouring	
  the	
  finest	
  of	
  
Munich	
  brews	
  on	
  Friday	
  after	
  5	
  p.m.,	
  or	
  sipping	
  the	
  finest	
  of	
  
whiskeys	
  in	
  a	
  Munich	
  cigar	
  lounge,	
  there's	
  always	
  a	
  chance	
  to	
  
discuss	
  the	
  weighty	
  topics	
  of	
  the	
  day	
  with	
  one's	
  colleagues.	
  Here	
  
on	
  the	
  4th	
  floor	
  of	
  the	
  MTZ	
  we	
  are	
  lucky	
  to	
  bear	
  witness	
  to	
  one	
  of	
  
the	
  finest	
  gatherings	
  of	
  intellectual	
  wizardry	
  since	
  the	
  Manhattan	
  
project,	
  or	
  even	
  Plato's	
  Academy.	
  Here	
  on	
  a	
  daily	
  basis,	
  we	
  wrestle	
  
data	
  like	
  a	
  lumberjack	
  wrestles	
  a	
  grizzly	
  bear	
  -­‐	
  each	
  enduring	
  near	
  
fatal	
  blows,	
  with	
  grim	
  respect	
  from	
  time	
  to	
  time	
  pausing,	
  to	
  leave	
  
the	
  final	
  determination	
  of	
  the	
  victor	
  to	
  another	
  day.	
  Like	
  Alaskan	
  
icefishers	
  we	
  crash	
  though	
  management	
  responses	
  and	
  retweets,	
  
surveys	
  and	
  social	
  media,	
  casting	
  our	
  net	
  wide	
  and	
  deep.	
  Our	
  
White	
  Whale:	
  consumer	
  insight.	
  
	
  
And	
  there's	
  also	
  some	
  fun	
  projects	
  to	
  work	
  on!	
  
	
   	
   	
   	
  
-­‐-­‐	
  Nicholas	
  Gow,	
  Computational	
  Linguistic	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
  48	
  
The	
  most	
  important	
  question	
  you	
  should	
  ask	
  a	
  person	
  working	
  at	
  a	
  
company	
  you're	
  interested	
  in	
  is:	
  do	
  you	
  feel	
  happy	
  on	
  your	
  way	
  to	
  
the	
  office?	
  Depending	
  on	
  the	
  answer	
  you'll	
  know	
  how	
  this	
  
company	
  is.	
  If	
  you	
  had	
  asked	
  me	
  that,	
  I'd	
  have	
  answered	
  always	
  the	
  
same:	
  yeeeees!	
  	
  
	
  
TrustYou	
  is	
  a	
  really	
  open-­‐minded	
  company.	
  We	
  are	
  a	
  group	
  of	
  
young	
  people	
  coming	
  from	
  different	
  places	
  over	
  the	
  world,	
  eager	
  
to	
  work	
  on	
  challenging	
  projects	
  and	
  looking	
  forward	
  to	
  have	
  a	
  great	
  
time	
  while	
  building	
  something	
  big.	
  We	
  work	
  hard	
  on	
  our	
  tasks,	
  we	
  
are	
  serious	
  when	
  it's	
  necessary,	
  we	
  have	
  fun	
  playing	
  Xbox	
  or	
  kicker	
  
when	
  we	
  have	
  time	
  for	
  it,	
  we	
  have	
  always	
  time	
  to	
  celebrate	
  what	
  
we	
  call	
  beer	
  o'clock	
  (5pm	
  on	
  Fridays)	
  and	
  we	
  enjoy	
  everything	
  we	
  
do	
  at	
  the	
  office.	
  That's	
  our	
  culture!	
  
	
   	
   	
   	
   	
   	
   	
  
-­‐-­‐	
  Robert	
  Ventura	
  Simon,	
  Development	
  
	
  
	
  
• Check	
  your	
  suits	
  at	
  the	
  door	
  and	
  don’t	
  judge	
  a	
  book	
  by	
  its	
  
cover.	
  	
  
• Young,	
  eclectic	
  group	
  of	
  smart,	
  highly-­‐motivated	
  people	
  
who	
  are	
  fun	
  to	
  be	
  around.	
  	
  	
  	
  
• Amp	
  up	
  your	
  desire	
  to	
  hit	
  it	
  out	
  of	
  the	
  park;	
  those	
  with	
  an	
  
entrepreneurial	
  spirit	
  thrive.	
  	
  
• How	
  you	
  get	
  it	
  done	
  (at	
  home,	
  in	
  jeans,	
  sitting	
  on	
  the	
  
floor)	
  doesn’t	
  matter.	
  	
  Just	
  get	
  it	
  done.	
  
• Small	
  company	
  with	
  big	
  plans	
  and	
  potential.	
  	
  	
  	
  
• If	
  you	
  say	
  you	
  will	
  do	
  it,	
  do	
  it.	
  	
  Nothing	
  is	
  forgotten.	
  	
  
• Founders	
  provide	
  a	
  great	
  balance.	
  	
  Their	
  deep	
  friendship	
  
trickles	
  down	
  into	
  the	
  culture	
  and	
  provides	
  a	
  family-­‐like,	
  
caring	
  atmosphere.	
  	
  
	
   	
   	
   	
   	
  
-­‐-­‐	
  Carla	
  Caccavale	
  Reynolds,	
  PR	
  
	
  
	
  
	
  
	
   	
  
The TrustYou Culture Book
The TrustYou Culture Book
The TrustYou Culture Book
The TrustYou Culture Book
The TrustYou Culture Book
The TrustYou Culture Book

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The TrustYou Culture Book

  • 1.  
  • 2.   2                 The TRUSTYOU CULTURE BOOK in the words of the team that creates it    
  • 4.   4   TrustYou And Its Culture: A Word From The Founders   When  founding  a  company,  there  are  many  things  to  consider,   from  finding  the  right  people  to  developing  awesome  products  to   marketing  and  selling  them  to  over-­‐delivering  on  the  customers’   expectations  with  incredible  customer  service  and  more.   The  common  vein,  the  lifeblood,  of  a  company  is  its  culture.  With   the  right  people  and  common  beliefs  in  place,  a  company  can   accomplish  anything.  This  is  why  we  have  made  it  a  point  to  focus   on  company  culture;  it  allows  us  to  seed  the  company  for  success.   So  what  is  TrustYou’s  company  culture?  We’ve  thought  about  10   pillars  that  are  core  to  our  culture,  which  are  outlined  in  more   detail  in  the  coming  pages: 1. Trust 2. Making  Customers  Happy 3. Pushing  To  The  Limit 4. Getting  Things  Done 5. Let’s  Test  It  And  See  What  Works 6. Make  Sure  It  Scales 7. Team,  Team,  Team 8. Work  Hard,  Play  Hard 9. Family  Comes  First  Always 10. You But  don't  take  only  our  word  for  it.  We’ve  asked  everyone  on  our   team  to  define  what  the  TrustYou  culture  means  to  them   personally.  You  will  find  those  uncensored  responses  in  this  book.   Happy  reading!     Ben  &  Jake
  • 6.   6   The 10 Pillars of TrustYou’s Culture   Trust   At  TrustYou,  we  trust  in  the  individuals'  skills,  intelligence  and   integrity  of  all  our  team  members  to  make  the  right  decisions.     Making  Customers  Happy   Creating  value  for  our  customers  is  ultimately  why  we  are  here.  At   TrustYou  we  want  to  make  sure  our  customers  get  the  best   possible  experience  when  interacting  with  us  and  our  products.  We   aim  to  under-­‐promise  and  over-­‐deliver.     Pushing  To  The  Limit   TrustYou's  company  hymn  is  the  song  "Pushing  to  the  Limit"  by   Girogio  Moroder.  For  us  it  means:  to  always  be  the  best  at  what  we   do,  to  be  at  the  forefront  of  technology  innovation,  to  be  pushing   the  limits  of  what  is  possible  or  considered  standard  in  engineering,   sales&marketing  and  customer  service.     Getting  Things  Done   TrustYou  is  all  about  getting  things  done.  Anyone  can  have  great   ideas,  plans  and  talk  sweet  but  in  the  end  all  that  matters  is  to   make  it  happen,  to  execute  on  your  plan,  to  getting  things  done.     Let's  Test  It  And  See  What  Works   Whenever  we  come  up  with  great  new  ideas  we  move  fast  to  test   them  out  and  see  if  they  work.  Measurable  facts  speak  louder  than   thoughts  and  opinions.     Make  Sure  It  Scales   As  a  fast  growing  organization,  we  always  make  sure  that  whatever   we  design,  develop  and  create  anew  will  scale.  This  is  not  limited  to   IT  infrastructure  but  for  every  single  process  we  have  from  product   development  to  sales  and  marketing  to  customer  service.        
  • 7.   7   Team,  Team,  Team   TrustYou  consists  of  a  super-­‐diverse  and  colorful  team  from  all   kinds  of  different  educational  and  professional  backgrounds.  We   are  proud  to  have  more  than  25  different  nationalities  and  operate   around  the  globe.  TrustYou  unites  one  team  to  work  together  on   one  single  mission:  to  positively  influence  travelers'  decisions.       Work  Hard,  Play  Hard   At  TrustYou  we  work  hard  but  we  also  play  hard.  From  our  weekly   Friday  afternoon  beer  hangout,  regular  team  events  and  get-­‐aways   to  the  annual  company-­‐wide  Munich  Oktoberfest  party  in   September  we  make  sure  we  always  have  a  lot  of  fun.     Family  Comes  First  Always   TrustYou  is  like  a  family.  However  everybody  has  their  own  families   at  home  as  well.  We  make  sure  that  family  comes  first  always  as  we   believe  that  you  have  to  be  happy  at  home  to  thrive  at  work.     You   You  as  an  individual  make  a  difference  at  TrustYou.  It  doesn't   matter  what  position  you  are  in  or  what  role  you  have.  If  you  have   a  great  idea  or  want  to  contribute  something  or  simply  change  the   way  certain  things  are  because  you  have  found  a  better  way  that   benefits  us  as  an  organization:  You  can  do  it.                                    
  • 8.   8      
  • 9.   9   The  culture  in  TrustYou  is  like  a  family  culture.  I  enjoy  working  here   because  of  our  international  environment,  with  so  many  people   from  different  cultures  and  an  international  outlook.  Since  I  have   grown  up  myself  travelling  for  the  most  part  of  my  life,  working  in  a   travel  company  which  gives  you  so  many  opportunities  is   something  not  many  people  can  say  for  themselves.       The  senior  members  of  the  company  take  great  care  in  hiring  a  real   team  instead  of  individuals  which  makes  for  a  great  friendly,  even   family  like  environment.  Your  boss  is  more  like  a  mentor  who   listens  to  your  input  and  guides  you  through  the  difficult  parts.  You   have  many  opportunities  to  see  the  world,  meet  great  people  and   expand  your  network,  and  travelling  with  your  bosses  is  not   awkward  at  all,  more  a  way  of  getting  to  know  each  other  and  learn   more.  (and  have  a  drink  on  the  beach  sometimes).       The  team  is  great.  I  have  developed  many  personal  friendships   within  the  company,  and  we  work  as  tightly  as  possible.  I  also  like   the  caring  aspect,  whenever  someone  has  a  birthday,  a  new  family   member  or  is  hired,  everybody  is  very  welcoming  and  gives  you  a   virtual  high  five  from  all  over  the  world.  Also,  if  there  are  any   suggestions  on  improvements,  they  are  listened  to  and,  if  possible,   implemented.       To  sum  it  up,  at  TrustYou  we  work  very  hard,  but  we  also  know   how  to  play  (on  Fridays  and  on  Oktoberfest)  .  I  am  always  happy  to   come  by  the  HQ,  and  hope  to  see  a  few  faces  when  I  am  back  in   January.                       Carolin  Brunner,  Sales                    
  • 10.   10   TrustYou’s Culture In A Series of Haikus   The  Team   A  hard-­‐working  bunch   We  are  more  than  just  colleagues   We're  friends,  family       What  Powers  Us  At  The  Office   We  fuel  our  brains   With  coffee,  fruit  and  candy   Recharge  with  kicker       Our  Attitude  and  Dress  Code   Our  attitude,  style?   We  walk  with  TrustYou  swagger   In  t-­‐shirts  and  jeans       Late  Nights   Still  at  the  office   Fiercely  working  all  night  long   Fixing  bugs  and  'presos'       Fridays,  5PM   It’s  now  beer  o’clock   Clink  clink,  Prost  in  the  office   Made  it  through  the  week                    
  • 11.   11   Cut The Poetry: Here’s The Real Deal on TrustYou Culture   Beyond  all  else,  the  TrustYou  team  is  passionate.  Passionate  about   our  work;  our  friendships;  our  Kicker  table;  our  office  sweets;  our   international  atmosphere  (we  hail  from  24  different  nations);  our   general  ‘geekiness’;  our  Friday  beer  o’clock.  We  work  relentlessly,   and  we  take  our  work  very  seriously.  It  is  during  these  long  hours  in   the  office  that  we  have  bonded  and  become  friends.  We  genuinely   appreciate  each  other’s  company.  While  we  take  our  work   seriously,  we  never  take  ourselves  too  seriously.  Our  business  attire   consists  of  t-­‐shirts  and  jeans,  we  make  jokes  in  the  office,  and  we   are  never  one  to  say  no  to  a  party.             -­‐-­‐  Margaret  Ady,  Marketing                    
  • 12.   12   It's  the  people  at  TrustYou  that  make  all  the  difference  because  you   are  encouraged  to  actively  participate  in  our  company's  mission.   This  includes  sharing  ideas  and  opinions.  An  innovative  and  creative   environment  empowers  us  to  try  out  things  that  might  not  always   work  perfectly  right  away  but  help  us  to  learn  the  most  and  stay   ahead  of  the  game.  By  giving  feedback  you  become  a  hands-­‐on   contributer  taking  over  responsibility.  Company  activities  and  play   encourage  interaction  between  teams.     -­‐-­‐  Henning  Kropp,  Devlopment     TrustYou  has  succeeded  in  a  few  years  to  develop  and  influence   travelers  decisions.  I  have  seen  a  part  and  a  side  of  the  hotel   industry  that  I  have  never  been  abel  to  see  before.Trustyou  sets   the  standard  for  online  reputation  management  with  solutions.   With  the  help  of  reviews  and  our  work  here,  the  world  of  hotel   industry  can  become  much  better.   It  is  a  great  work  and  not  only  I  love  the  job  and  the  work  here  but   also  I  am  enjoying  being  a  part  of  TrustYou’s  family.                 -­‐-­‐  Anonymous     Organizational  culture  is  unique  for  every  organisation.  A   commonly  used  definition  of  organisational  culture  is  „a  set  of   shared  values  and  norms  that  characterise  a  particular   organisation”.  At  TrustYou  everyday  brings  a  different  challenge   and  invaluable  knowledge.  I  feel  that  I  am  working  with   professionals,  and  that  I  can  learn  from  each  of  them.  Everyone  is   supportive  and  always  willing  to  provide  their  help.  TrustYou   culture  means  friendship,  support  and  teamwork.  One  notable   difference  between  TrustYou  and  other  companies  is  that  in  this   team  each  person  is  motivated  and  encouraged.  The  people  at  this   company  are  a  pleasure  to  work  with,  they  are  friendly,   communicative,  caring,  helpful.  It  is  a  joy  coming  to  work  each  day,   I  feel  like  I  am  part  of  a  family,  not  a  company  and  I  know  that  I   couldn't  have  found  a  better  place  to  work.  In  my  opinion,  this   makes  us  the  best!   -­‐-­‐  Anonymous  
  • 13.   13   The TrustYou Way Do  you  enjoy  working  in  a  small  and  flexible  team?  Is  quick   decision-­‐making  and  a  hands-­‐on  mentality  your  thing?  Can  you   think  two  steps  ahead  and  feel  comfortable  with  a  flat  hierarchy   where  you  learn  from  each  other?     If  this  is  you  and  and  if  you  enjoy  wearing  more  than  one  hat  and   can  put  entrepreneurial  spirit  into  your  work,  then  congrats.  You   found  the  place  to  be.  You  will  work  with  small  business  and  multi-­‐ billion  companies.  Our  clients  stretch  around  the  globe  from  the  US   to  Europe  and  Asia.  That’s  us,  that’s  TrustYou.  We  are  a  group  of   highly  talented  people  working  in  an  exiting  startup.  We  are   shaping  the  way  data  will  influence  travel  decisions  around  the   world  in  the  the  future.     Sebastian  Grundner-­‐Culemann,  Sales            
  • 14.   14   When  I  went  for  my  first  interview  and  saw  the  “TrustYou”  logo,   my  first  instinct  was:  “Oh,  that's  really  optimistic...  I  should  trust   myself.  I  should  trust  my  knowledge,  my  education,  my  work   experience  and,  well,  all  that  made  me  who  I  am  today.”     And  when  I  talked  to  Adela  and  Lisi  “TrustYou”  became   “TrustThem”:  trust  them  to  find  my  CV  interesting  and  proper  for   the  job  they  are  offering,  trust  them  to  teach  me  the  basics,  trust   them  to  give  me  the  opportunity  to  work  in  an  exciting  new  place.     Then  I  started  to  know  my  colleagues  and,  despite  of  the  age   difference  (  I  am  27  and  they  were  21-­‐23),  we  managed  to  find   common  interests,  similarities  in  our  points  of  view  and  it  was  very   refreshing  to  learn  from  someone  younger  than  me  and  then   wanting  to  be  just  as  good  as  them,  or  even  better.  So  ,  my  trust  in   them  became  new  friendships,  became  the  opportunity  to  learn   new  things,  helping  us  to  understand  each  other  and  work  as  a  real   team.    Also,  working  with  a  young  team  implies  the  word  “fun”.  We   all  share  (except  the  Dev.  Team),  the  same  office,  which  means  we   can  communicate  very  easy  with  each  other  and  sometimes  work  is   really  fun,  especially  when  we  start  telling  jokes,  creating  a  very   cozy  environment.     Working  with  the  AdminTool,  gave  me  acces  to  the  meaning  of   TrustYou  regarding  their  offer,  reputation  and  clients,  seen  on  the   internet.  When  I  first  saw  TripAdvisor  in  our  database,  and  then   other  names  like  Kayak,  I  started  thinking  this  was  bigger  than  I   imagined.  I  started  to  trust  them  (you)  more,  started  to  be  more   curious,  wanting  to  know  more,  being  motivated  to  do  better  at  my   job,  if  that  was  the  way  of  knowing  my  employer.     So,  “Trust”  and  “You”,  for  me,  became  the  main  words  in  improving   my  skills,  having  more  confidence  in  what  I  do  and  learning  new   things.  Like  “I  know  that  checking  lots  of  sources,  surfing  and   comparing  big  amounts  of  information  on  the  internet  could   sometimes  be  exhausting,  but  the  amount  and  the  quality  of  my   work  do  count.   -­‐-­‐  Diana  Tomos,  Customer  Service  
  • 15.   15         Organizational  culture  is  unique  for  every  organisation.  A   commonly  used  definition  of  organisational  culture  is  „a  set  of   shared  values  and  norms  that  characterise  a  particular   organisation”.  At  TrustYou  everyday  brings  a  different  challenge   and  invaluable  knowledge.  I  feel  that  I  am  working  with   professionals,  and  that  I  can  learn  from  each  of  them.  Everyone  is   supportive  and  always  willing  to  provide  their  help.  TrustYou   culture  means  friendship,  support  and  teamwork.     One  notable  difference  between  TrustYou  and  other  companies  is   that  in  this  team  each  person  is  motivated  and  encouraged.  The   people  at  this  company  are  a  pleasure  to  work  with,  they  are   friendly,  communicative,  caring,  helpful.  It  is  a  joy  coming  to  work   each  day,  I  feel  like  I  am  part  of  a  family,  not  a  company  and  I  know   that  I  couldn't  have  found  a  better  place  to  work.  In  my  opinion,   this  makes  us  the  best!       -­‐-­‐  Anonymous              
  • 16.   16   Having  worked  within  a  large  multinational  company,  it  is   impossible  for  me  not  to  notice  that  TrustYou  has  not  reached  yet   that  level  of  artificial  corporate  environment  and  I  hope  it  stays  the   same  even  if  it  is  still  in  a  developing  stage.  I  appreciate  its'   transparency,  its'  sticking  to  promises  and  the  easy   information/communication  flow.       In  what  concerns  the  information  part,  although  in  a  slightly   different  context,  I  feel  at  times  that  some  of  us  do  not  have  a  well-­‐ defined  picture  of  all  the  processes  and  departments  that  make  the   business  work,  a  business  that  I  find  quite  complex.  It  would   definitely  be  time  and  money  consuming,  but  maybe  after  the   company  has  grown  enough,  it  would  not  be  such  a  bad  idea  to   have  the  chance  of  taking  part  to  cross  trainings.  This  would   definitely  motivate  and  make  associates  more  aware  of  the  vision   and  working  mechanisms  of  TrustYou.     -­‐-­‐  Sanda  Sirca,  Customer  Service       TrustYou  culture  to  me:     Intra-­‐preneurial  -­‐  you  can  create  your  own  path  if  you  execute  on   your  own  ideas     Global  -­‐  so  many  people  from  so  many  different  countries  and   walks  of  life  makes  for  a  rich  atmoshere     Accountable  -­‐  we  all  have  the  same  goal  in  mind  and  know   everyone  is  doing  what  they  can  to  reach  that  goal     -­‐-­‐  Ellis  Connolly,  Sales            
  • 17.   17   I  would  like  to  start  with  what/the  things  I  personally  appreciate  at   TrustYou.  The  first  reason  is  related  to  the  management  style   adopted,  a  democratic  style,  in  which  we  are  all  involved  in   different  ways,  in  the  realization  of  goals  and  strategies  (so  as  to   reach  our  goals  and  build  new  strategies).  The  second  reason  is   related  to  the  way  in  which  the  decision  process  is  approached.   Everyone's  opinion  is  listened  to,  creating  thus  a  feeling  of   belonging  to  everything  that  happens  in  the  company.  Also,  the   work  climate  is  pleasant.     In  my  opinion  the  culture  of  TrustYou  is  represented  by  a  mix   consisting  of:      Customer  satisfaction  (hotels,   restaurants);      Travelers  satisfaction  achieved  without  any   compromise  (all  reviews  are  taken  into  account  and   analyzed);      Researching  new  market  opportunities  (extension  to   restaurants  and  tourist  attractions);      Maintaining  a  high  quality  of   offered  services.     -­‐-­‐  Ana-­‐Maria  Csete,  Customer  Service          
  • 18.   18   TrustYou's  culture  is  reacting  fast  to  market  opportunities  and   changes  to  stay  on  top  of  the  competition.  Flexibility  is  key  and  we   apply  this  at  every  level;  we  choose  the  best  technologies  and   people  to  get  the  job  done  right.     -­‐-­‐  Anonymous     I  will  honestly  tell  you  that  the  past  11  months  have  passed  on  fast   forward,  but  in  a  good  way.  You  know,  time  passes  quick  when  you   are  having  a  good  time.  In  this  short  “  My  opinion”  collection  of   words,  I  will  try  to  leave  aside  unnatural  language  and  be  as  natural   as  I  can.  When  I  started  working  for  TrustYou,  I  did  not  know  what   to  expect...so,  I  got  up  early,  made  myself  a  coffee  and  tried  to  not   be  nervous  about  how  will  be  the  first  day  working  for  TrustYou...   You  can  imagine,  the  hard  coffee  didn't  helped  me  that  morning,  it   just  made  me  more  agitated.  My  first  contact  with  my  new   colleagues  and  the  sweet  candies  located  near  the  coffee  machine   lighten  my  day.  It  was,  and  I  am  not  joking,  a  stress  free   environment.  I  remember  a  question  that  popped-­‐up  in  my  mind:  Is   this  for  real?     11  months  without  2  days  have  passed  since  my  first  day,  and  there   have  been  good  days,  bad  days,  cold  days  and  warm  days,  like   everywhere,  but  it  made  me  understand  that  TrustYou  values  hard   work,  quality  work  and  nevertheless  values  people  that  can   combine  the  “hard  with  the  quality  work”  ,the  creativity  with   collaboration  and  the  sense  of  humor  with  all  the  up  mentioned   qualities.     I  strongly  believe  that  TrustYou  will  expand  fast  by  keeping  this   policy  among  employees,  because  customers  will  see  and  fell  the   “intelligent  work”  that  TrustYou  is  delivering."       -­‐-­‐  Andrei  Crisan,  Customer  Service            
  • 19.   19   TY  culture  for  me  is:     • Work  always  in  a  team  and  learn  and  coach  each  other.   • Family  goes  first,  because  if  you  have  a  right  family-­‐ working  balance,  you  get  better  results.   • As  a  team  member  you  are  responsible  for  your  actions.   • Communication  is  fast  and  decision  made  straight   forward.   • We  act  as  a  team  for  success  and  failures.   • We  learn  and  improve  ourselves  on  a  daily  basis.     -­‐-­‐  Kristof  Römer,  Sales       When  thinking  about  TrustYou  ,  the  first  thought  that  comes   in    mind  is  'a  young  company  dreaming  big'.  And  then  you  take  a   look  at  the  numbers  and  say  :  "Hey,  they  are  going  to  be  big!"     When  working  at  TrustYou,  you  start  dreaming  with  them.    Teams   and  colleagues  are  good,  but  friends  and  colleagues  are  better.   TrustYou  is  about  working  with  friends,  while  telling  jokes  and   competing  to  be  number  one.       Multicultural  and  competitive,  the  best  word  for  this  company,  in   my  opinion,  is  adapt.  While  within,  you  have  to  adapt  to  the  ever   changing  tasks  and,  while  on  the  market,  we  all  have  to  adapt  to   the  different  customers.    Because  change  is  growth,  in  this  case.       It  is    about  a  handful  of  quality  people  who,  despite  the  laws  of   statistics,  create  quantity.  It's...  quality  quantity.  It's  about  taking  it   personally,  because  at  the  end  of  the  day,  it  is  your  own  work  and   your  name  at  the  end  of  the  line  in  the  Google  document.  Giving  it   your  best,  because  that  is  the  way  up  :)     Trust  You  is  about  being  open  minded  and  about  daring  to  dream   big.       -­‐-­‐  Hadasa  Briciu,  Customer  Service      
  • 20.   20   Benjamin  Jost  -­‐  CEO  and  co-­‐founder  asked  everybody  to  talk  about   what  TrustYou  means  for  us,  and  this  is  the  same  as  when  on  an   interview  job  they  ask  you  about  yourself.  Not  easy  to  define,  but   wikipedia  might  helped  me  :     http://en.wikipedia.org/wiki/Organizational_culture:  Based  on   Robert  A.  Cooke,  Phd,  Professor  of  Philosophy  who  defines   Organizations  in  3  different  cultures,  and  found  'Constructive   cultures'  as  the  most  appropriated  for  TY  philosophy    where  people   are  encouraged  to  be  in  communication  with  their  co-­‐workers,  and   work  as  teams,  rather  than  only  as  individuals.  In  positions  where   people  do  a  complex  job,  rather  than  something  simple  like  a   mechanic  one,  this  sort  of  culture  is  an  efficient  one.     1. Achievement:  completing  a  task  successfully,  typically  by  effort,   courage,  or  skill  (pursue  a  standard  of  excellence)  (explore   alternatives  before  acting)  -­‐  Based  on  the  need  to  attain  high-­‐ quality  results  on  challenging  projects,  the  belief  that   outcomes  are  linked  to  one's  effort  rather  than  chance  and  the   tendency  to  personally  set  challenging  yet  realistic  goals.   People  high  in  this  style  think  ahead  and  plan,  explore   alternatives  before  acting  and  learn  from  their  mistakes.     2. Self-­‐actualizing:  realization  or  fulfillment  of  one's  talents  and   potentialities  -­‐  considered  as  a  drive  or  need  present  in   everyone  (think  in  unique  and  independent  ways)  (do  even   simple  tasks  well)  -­‐  Based  on  needs  for  personal  growth,  self-­‐ fulfillment  and  the  realisation  of  one's  potential.  People  with   this  style  demonstrate  a  strong  desire  to  learn  and  experience   things,  creative  yet  realistic  thinking  and  a  balanced  concern   for  people  and  tasks.     3. Humanistic-­‐encouraging:  help  others  to  grow  and  develop   (resolve  conflicts  constructively)  -­‐  Reflects  an  interest  in  the   growth  and  development  of  people,  a  high  positive  regard  for   them  and  sensitivity  to  their  needs.  People  high  in  this  style   devote  energy  to  coaching  and  counselling  others,  are   thoughtful  and  considerate  and  provide  people  with  support   and  encouragement.    
  • 21.   21   Affiliative:  treat  people  as  more  valuable  than  things  (cooperate   with  others)  -­‐  Reflects  an  interest  in  developing  and  sustaining   pleasant  relationships.  People  high  in  this  style  share  their  thoughts   and  feelings,  are  friendly  and  cooperative  and  make  others  feel  a   part  of  things.     -­‐-­‐  Jordi  Franquesa  Gabarró,  Sales                                  
  • 22.   22   I  always  had  problem  defining  and  understanding  the  meaning  of   the  word  “culture”.  Should  the  word  culture  be  defined  by  the   diversity  of  ideas,  the  diversity  of  people?  Or  should  it  be  defined   by  the  reverse  of  all  these  social  characteristics...  homogeneity?   One  idea...  similar  people...  Trust  You?  No  way!       Happily,  after  almost  one  year  working  for  Trust  You,  I  think  that   “our”  culture  would  be  definitely  defined  by  the  diversity  of  the   people  whom  make  the  things  work.  Being  able  to  interact  (...and   party)  with  most  of  my  colleagues  from  all  over  the  world,  I  felt   how  diverse  and  different  we  are...  and  that's  wonderful.  I  love   working  in  a  company  in  which  I  have  the  feeling,  that  my  work  is   appreciated.  Compared  with  other  companies…  Trust  You  has  a   human  face…   ...ma'  saalam!             -­‐-­‐  Cornel  Crisan,  Customer  Service       My  first  real  experience  with  TrustYou  was  in  Munich  during  the   Oktoberfest  festival.  How  can  I  ever  forget  the  energy  that  I  felt  in   the  Munich  office  during  that  period  of  time.  I  was  deeply  surprised   to  find  there  something  more  than  a  team.  I  found  there  a  bunch  of   people  who  are  doing  something  extraordinary:  they  are  spreading   and  consolidating  Trust  among  each  other.      In  my  opinion,  management  plays  a  significant  role  in  this   particular  climate.  It's  a  wonderful  feeling  to  look  up  to  your   manager  and  see  in  his  personality  a  trustworthy  person.  TrustYou   for  me  is:  honesty,  dedication,  innovation,  quality  and  teamwork.  I   would  call  this  the  “Soul  of  Trust”.     -­‐-­‐  Ioan  Pop,  Customer  Service              
  • 23.   23   TrustYou  –  What  does  this  mean  to  me  in  terms  of  company   culture?     After  working  for  TrustYou  for  more  than  two  years  I  can  describe   the  culture  as  very  international  and  with  a  very  strong  sense  of   community.  You  can  still  sense  the  spirit  of  a  startup  every  day,  this   is  reflected,  for  example,  in  very  flat  hierarchies,  and  everybody  can   openly  discuss  their  ideas  with  management  and  colleagues.     Linked  to  the  fact  that  the  company  is  constantly  growing  and   developing  into  new  verticals,  working  here  comes  with  many   different  challenging  responsibilities.  Generally  all  employees  are   empowered  to  make  decisions  on  their  own  in  order  to  keep  clients   happy  and  further  develop  our  provided  services.       TrustYou  has  successfully  managed  to  spread  a  great  spirit  of   community  among  all  team  members.  It  often  does  not  feel  like   working  with  colleagues  to  accomplish  a  specific  task,  but  rather   spending  time  with  friends  and  figuring  out  solutions  for  a  common   issue  together.  I  consider  this  atmosphere  as  a  very  strong  positive   part,  making  work  much  more  fun.  Talking  about  this,  I  certainly   have  to  mention  beer  o’clock  on  Fridays  where  we  all  get  a  bottle   of  beer  to  start  the  weekend.       Summing  up  the  atmosphere  at  TrustYou  in  three  words  I  would   say  –  Dynamic,  International,  Fun.           -­‐-­‐  Elisabeth  Neulinger,  Customer  Service                    
  • 24.   24   Working  with  highly  motivated  and  skilled  people  in  a  fast-­‐paced   environment  is  very  exciting.       The  products  are  high  quality  and  outperforming  the  market   competition.     Support  and  team  communication  is  outstanding  and  creates  a   "home  away  from  home"  feeling.       Its  a  job  and  company  you  want  to  work  for  even  on  a  dark,  misty   Monday  morning…             -­‐-­‐  Michael  Marchand,  Sales       For  me,  the  Trust  You  culture  is  actually  really  new  since  I've  been   part  of  this  company  for  just  a  little  while  now.  In  fact,  it's  the  first   company  that  offered  me  an  interesting  job  which  I  took  gratefully   because  of  many  reasons.  I  can't  say  my  thoughts  of  the  firm  are   based  on  years  of  experience  or  a  lot  time  and  work  invested  into   it,  but  TrustYou  made  me  realize  that  you  don't  need  all  of  that  to   understand  how  easy  and  well  you  can  meet  great  people,  have  a   good  time  at  your  workplace  and  also  learn  a  lot  during  the   process.  I  am  currently  also  a  student  and  the  company  seemed  to   understand  this  very  well  as  they  offered  me  a  flexible  program  so  I   can  keep  up  with  my  studies  as  well.  This  was  one  of  the  reasons  I   decided  to  join  them  and  I  have  been  real  pleased  with  the  time   spent  here  so  far.  Also  everybody  is  so  nice  here,  there  is  always  a   smile  on  everybody's  face.  Having  a  nice  community  at  work  is  one   of  the  most  important  things  for  me  personally.  All  in  all,  what  I   wanted  to  say  was  that  I  am  sure  that  being  part  of  the  TrustYou   culture,  or  maybe  even  being  part  of  building  it  will  be  a  great  road   filled  with  excitement,  challenges  and  new  opportunities  to  learn   and  evolve  at  every  step!             -­‐-­‐Andrei  Brumaru,  Devlopment      
  • 25.   25         In  my  opinion  TrustYou  culture  is  working  with  friends  to  improve   our  customers  experience  and  satisfaction.  Being  part  of  a  great   international  and  multicultural  team  that’s  allocated  all  over  the   world.  Staying  together  during  good  and  bad  times  like  a  big  family   would  do.  Helping  each  other,  sometimes  also  with  problems  that   are  not  totally  work  related  for  example  at  our  beer  time  on  friday   evening.  Having  fun  in  solving  difficult  problems  with  not  so  usual   ways.  Making  nice  trips  with  the  team  to  different  countries  to   learn  new  things  and  also  to  get  in  touch  with  TrustYou  members   from  our  offices  in  other  countries.                   -­‐-­‐  Anonymous                  
  • 26.   26   Success  at  TrustYou  depends  on  the  people!  Everybody  working   hard  to  have  a  better  performance  than  they  had  the  day  before  is   key  to  win  in  today's  competitive  travel  industry.       At  the  beginning  of  my  mission  at  TrustYou,  the  company  had  the   image  of  an  exciting  startup  with  promising  products  for  the  travel   business.    A  great  opportunity  for  me  since  comming  from  a  travel   industry  giant  I  was  always  passionate  about  the  idea  of  being  part   of  the  growing  success  of  a  market  leader  from  an  incipient  phase.     Soon  after  that  the  time  arrived  to  make  steps  forward  and  make   business  with  the  big  players.  The  focus  was  on  TrustYou  and  how   will  we  change  our  image  into  a  company  that  is  well  known  in  the   industry  offering  reliable  data  infrastructure  to  an  impressive   number  of  partners.    TrustYou  then  did  something  I  was  waiting   for,  we  delivered,  and  not  only  we  delivered  but  we  created  a   completely  revolutionized  product  capable  of  adapting  to  the   rapidly  changing  market.  Results  of  this  strategic  decision  were   almost  immediate  with  TrustYou  release  for  auto  dealers  and   restaurants,  conquering  new  markets  and  creating  new   partnerships  with  major  travel  industry  players.     The  story  goes  on  with  the  certitude  of  the  experience  I  learned   while  being  part  of  Trustyou:  "Yes,  we  can  do  it,  because  this  is   what  we  do!"           -­‐-­‐  Cristian  Constantinescu,  Development                        
  • 27.   27   TrustYou  culture  means  to  me  acceptance  of  different  opinions,   ways  of  thinking  and  support  of  individuals  initiatives.  One  is   encouraged  to  think  out  of  the  box  rather  than  sticking  to  existing   procedures  and  rules.     It  is  a  melting  pot  of  cultures,  languages  and  attitudes  where  the   young  and  dynamic  spirit  comes  together  in  an  open,  interactive   and  flexible  way.     TrustYou  culture  also  means  a  very  intense,  fast  pace  working  place   where  customer  and  service  orientation  are  not  only  being  taught   but  where  these  values  are  also  being  lived.     -­‐-­‐  Desirée  Fried,  Team  Assistant       From  a  developer  perspective,  we  are  a  company  where  we  work   basically  without  any  geographical  limits  in  an  innovation  and   flexibility  friendly  environment.  We  don’t  have  any  special  dress   code,  as  long  as  you  dont  talk  to  customers.  The  office  is  open  and   a  friendly  place,  with  an  open  kitchen  as  a  meeting  place,  kicker   room  as  a  party  place  and  the  main  meeting  room  with   teleconference  equipment  as  a  place  where  "no  borders"  dream   comes  true.  Also,  we  work  hard  and  we  party  hard,  but  there  is  no   way  to  describe  it  -­‐  it  needs  to  be  experienced  although  some   photos  could  help     here  :-­‐)     Keywords:  open,  flexible,  international           -­‐-­‐  Jacek  Mech,  Development                    
  • 28.   28   The  culture  of  TrustYou  is  extremely  unique.    Having  a  team  from   different  regions,  cultures  and  backgrounds  creates  a  breeding   ground  for  innovation.       TrustYou  has  revolutionized  the  review  aggregation  space  and  has   become  an  industry  respected  brand.  The  TrustYou  brand  is   associated  with  a  company  that  is  constantly  looking  towards  the   future  ultimately  delivering  market  pertinent  solutions.  If  there   were  a  few  words  that  describes  our  culture  effectively,  they  would   be:  Diversity,  Knowledge,  Passion  and  Vision.                 -­‐-­‐  Alan  Young,  Marketing  and  Strategic  Partnerships       A  company  culture  sums  up  the  behaviour  of  the  people  being  part   of  it.       For  me,  TrustYou  is  my  first  job.  In  the  nearly  one  month  I  have   been  working,  I  have  learned  that  here  at  TrustYou,  the   communication  is  one  of  the  most  important  factors  that   influences  the  quality  of  the  solutions  provided.     I  have  also  learned  that  some  of  the  key  values  which  are  being   cherished  by  TrustYou  are  the  ability  to  listen,  going  hand  in  hand   with  power  of  communication  and  nonetheless  the  ability  to   understand  the  client,  the  colleague  or  the  concept  related  to  our   working  field.     The  symbols  can  also  tell  alot  about  the  culture  of  a  company.  Both   "Trust"  and  "You"  are  two  strong  words  which  imply  confidence   and  professionalism,  not  only  for  clients,  but  more  so  for  its   employees.       What  I  like  the  most  about  TrustYou,  especially  from  what  I  have   seen  here  at  Cluj,  is  the  connection  between  colleagues,  because  it   is  a  pleasure  to  work  in  a  friendly  enviroment.     -­‐-­‐  Catalin  Onutu,  Development  
  • 29.   29   When  I  think  about  the  TrustYou  culture,  the  keywords  that  cross   my  mind  are:   1. Multinational:  I  like  the  colorful  mix  of  peoples’   backgrounds  that  work  at  TrustYou.  Everyday  I  learn   something  new  about  another  culture,  even  if  it  is  just  in-­‐ depth  reasons  why  one  should  be  a  fan  of  FC  Barcelona   and  definitely  not  of  Real  Madrid  C.F.   2. Open-­‐Minded:  I  think  such  an  attitude  comes  along  with   the  multiple  nationalities  that  work  at  TrustYou,  which  is   great!   3. Young:  Most  of  us  are  quite  young  and  therewith  share   similar  interests  also  outside  the  workplace.   4. Easy  Going:  Beer  o’clock  and  hanging  out  together   afterwards,  playing  Fifa  or  Kicker  after  lunch.  Nothing   more  need  be  said!   5. Productive:  We  get  things  done.  That’s  what  we  stand  for   and  what  we  are  proud  of!     -­‐-­‐  Florian  Hartl,  Development                
  • 30.   30   I  joined  TrustYou  because  I  had  the  feeling  that  it  is  a  great  working   place.       • Family  and  health  come  first   • International  enviroment  and  open-­‐minded   • Flat  hierarchies  and  short  decision  ways   • Young,  dynamic  team  which  is  highly  motivated     • People  can  make  a  difference   • Work  hard,  party  hard     To  sum  up:  TrustYou  cares  about  people                   -­‐-­‐  Anonymous       Let  me  describe  TrustYou’s  company  culture  by  using  quotes  (some   slightly  adapted)  of  people  that  impacted  our  today  through  their   continuous  struggle  to  create  and  achieve  something  new:       We  have  days  where  everything  seems  impossible  until  it’s  done  1.   But  then  we  are  convinced  that  whatever  the  mind  of  man  can   conceive  and  believe,  it  can  achieve  2.  We  love  what  we  do,  that’s   the  only  way  to  do  great  work  3.  We  work  hard  and  are  easily   satisfied  with  the  very  best  4.  We  know  that  talent  wins  games,  but   teamwork  and  intelligence  wins  championships  5.   We  are  hungry,  we  are  foolish  6.  The  question  is  not  who  is  going  to   let  us,  it’s  who  is  going  to  stop  us  7.       1  Nelson  Mandela,  2  Napoleon  Hill,  3  Steve  Jobs,  4  Winston   Churchill,  5  Michael  Jordan,  6  Steve  Jobs,  7  Ayn  Rand     -­‐-­‐  Eva-­‐Maria  Bleifuss,  Key  Account  Management                
  • 31.   31   To  me  the  TrustYou  culture  is  centred  around  an  international,   multicultural  environment.  TrustYou  has  created  a  culturally   diverse  workplace  bringing  together  people  from  across  the  globe   marrying  skills,  competencies  and  differences  to  create  a  high   performing  team.  The  company  promotes  an  inclusive  environment   with  minimal  hierarchy  enabling  individuals  to  share  and  develop   from  the  experience  of  others.  While  the  company  strives  for   excellence  it  never  loses  sight  of  taking  care  of  its  greatest  assets   'people'  and  thus  promotes  a  work  hard,  play  hard  environment,   sounds  cliché  but  in  this  case  its  true.  The  strategic  objectives  of   the  company  are  inspiring,  giving  the  employees  a  sense  of  pride  in   what  we  do  while  creating  a  great  place  to  work!     -­‐-­‐  Marc-­‐Rhys  Davies,  Project  Management       It  is  so  exciting  to  see  TrustYou  grow  over  the  years.  When  I  started   at  the  early  age  of  TrustYou  in  2009,  it  was  so  exciting  to  see  the   movements  and  the  improvements  step  by  step.  It  is  so  humbling   to  look  around  and  see  something  grow  way  bigger  than  you  could   have  imagined  at  the  beginning.  The  best  part  about  working  for   TrustYou  is  that  I  receive  and  enjoy  Trust  in  my  whole  proceess  as  a   salesmanager.  We  are  growing  and  more  interesting  people   starting  at  TrustYou  from  all  over  the  World.  TrustYou´s  culture   breeds  an  environment  of  collaboration,  input,  creation,  success,   and  innovation.  We  have  something  unique  and  special  and  I  am   thankful  to  be  part  of  it.     -­‐-­‐  Yvonne  Pajonkowski,  Sales                      
  • 32.   32   The  1 st  thing  that  I  came  to  love  about  TrustYou  was  the  mixture  of   cultures.  I  hear  people  talk  in  Spanish  around  me,  German,   Chinese,  Slovenian  and  so  on.  How  exciting  is  that?  There’s  a  lot  of   diversity  in  our  office  but  that  was  never  an  issue  when  it  came  to   reaching  out  to  each  other;  and  that’s  one  of  the  many  things  that   make  this  team  that  much  more  special:  we  stick  together.       The  2 nd  thing  that  I’d  like  to  mention  is  that  we’re  allowed  here  to   grow.  We’re  encouraged  to  do  so.  Learning,  experimenting  and   playing  with  ideas  is  a  must  here.  It  never  gets  boring.  It  might  get   overwhelming  at  times,  but  never  boring,  and  never  random  or   inconsequential.  For  me,  that's  a  pretty  great  thing.                 -­‐-­‐  Anonymous                    
  • 33.   33   I  think  the  most  amazing  thing,  which  attracted  me  to  join  the   team,  is  to  have  the  chance  to  witness  how  post-­‐modernism  comes   into  reality  and  influences  the  society  in  a  positive  way.     Before,  our  whole  society  relied  on  media  and  evaluation   institutions  (e.g.  IMF,  Standard  &  Poor's,  your  school  teacher),   which  pass  judgements  on  every  individual  and  put  everyone  to  his   “right”  place.  However  on  the  other  hand,  in  order  to  pass  the  right   judgement,  the  rules  we  use  should  also  reflect  the  social  reality,   and  therefore  need  to  be  rechecked  and  updated  from  time  to   time,  especially  when  big  social  changes  happen.  The  evaluation   institutions,  which  are  not  sensitive  enough  (or  I  would  rather  say   always  unable  to  be),  have  from  this  perspective  potential  risks  of   misjudging,  which  will  cause  disorder  and  catastrophic   consequences,  like  how  Standard  &  Poor's  behaved  during  the   economic  crisis.       The  social  media  platforms,  on  which  each  user  is  allowed  to   express  his  own  impression  without  considering  any  preset  rule,   have  not  only  the  ability  to  reflect  reality,  they  actually  ARE  the   reality,  ambiguous,  colorful  and  full  of  emotions.  Gathering   information  on  them  can  help  to  get  the  big  image  of  oneself,  much   more  clearly  and  directly  than  any  “professional”  analysis.   Judgements  based  on  them  will  never  fail.  Therefore  by  using  social   media  platforms,  we  can  partially  or  even  entirely  get  rid  of   evaluation  institutions,  and  give  the  right  of  judegment  back  to   people,  with  respect  to  all  differences  between  different  human   beings  and  different  cultures.   This  is,  as  far  as  I  can  see,  the  most  significant  and  valuable   character  of  TrustYou  -­‐  post-­‐modernism.  Everyday  when  I  sit  before   my  laptop,  dealing  with  all  the  weirdnesses  of  reviewers  all  over   the  world,  together  with  a  rock/post-­‐rock  album  and  a  cup  of  Earl   Grey,  I  would  think,  everyone  including  myself  is  weird  in  a  way,   and  that  feels  great.     -­‐-­‐  Zhe  Zhang,  Computational  Linguistic          
  • 34.   34   Although  I  am  working  only  a  couple  of  hours  a  week  for  TrustYou,  I   really  like  the  company  culture.  Working  for  TrustYou  means  for   me  being  part  of  a  multicultural  family  where  everyone  is  pulling  in   the  same  direction.  All  colleagues  are  open  for  new  ideas  and   solutions  giving  the  opportunity  to  meaningfully  contribute  to  the   company’s  success  and  everybody  recognizes  and  values  each   other’s  work.  Munich  office  offers  an  open  and  relaxed  working   atmosphere  favouring  collaboration.  Many  nice  team  activities,   such  as  Friday  Beer,  BBQ  and  Oktoberfest  visits,  make  the  TrustYou   culture  perfect.     -­‐-­‐  Katharina  Franko,  Customer  Service       Our  company's  culture  can  be  briefly  outlined  just  by  reading  the   tagline,  which  summarizes  very  well  the  features  at  their  best,  in   only  four  words.  In  my  point  of  view,  the  TrustYou  target  is  to   permanently  update  this  standard,  while  upgrading  it,  by  providing   peerless  services,  in  a  impeccable  way.  In  order  to  maintain  this   approach  on  reaching  our  goals,  the  course  of  the  employees  work   needs  to  be  responsible,  undisturbed,  and  they  all  need  to  operate   just  like  a  symbiotic  organism.     On  a  more  personal  note,  the  TrustYou  personality  is  much  more   than  that.  It's  when  people  from  different  corners  of  the  world  get   together  as  a  family,  when  you  grab  a  beer  in  the  kitchen  with  your   colleagues  after  a  day  of  work  during  which    you  leaned  tons  of   new  things  or  when  the  whole  office  gathers  for  lunch  in  a  holiday   atmosphere.   It's  my  first  job  so  I  can't  compare  it  to  other  companies  but  I  know   for  sure  that  TrustYou  had  the  greatest  impact  in  my  life  so  far.  I   never  expected  to  find  such  an  open-­‐minded  environment  where  I   can  grow  so  fast.                 -­‐-­‐  Anonymous          
  • 35.   35   The  first  thing  that  comes  to  mind  when  I  think  of  the  culture  at   TrustYou  is  good  energy.  Good  energy  permeates  across  the   company  and  is  almost  tangible.  It  can  be  felt  when  something   great  or  a  particular  goal  is  accomplished  or  simply  when  everyone   comes  together  to  have  a  good  time.  This  I  believe  is  attributed  to   the  work  hard  and  play  hard  sense  of  things  around  the  office.   Everyone  who  comes  to  TrustYou  is  dedicated  to  their  work  and  at   the  end  of  the  day  accomplishments  mean  everyone  can  get   together  and  be  proud  of  what  we  have  achieved.       TrustYou  is  not  just  another  startup  firm  which  tries  to  make   tangible  perks  to  create  a  “startup  culture”,  the  perks  of  working   here  are  discovered  through  working  relationships  built  and  the   events  that  spring  up  due  to  a  successful  working  relationship.  If   you  simply  come  to  work  and  keep  to  yourself  without  interacting   with  everyone  else,  it  is  likely  that  you  would  not  be  successful   here,  however  if  you  interact  with  everyone,  build  connections  and   trust  the  people  here,  it  becomes  one  of  the  best  working   environments  you  can  ask  for.  The  way  the  people  are  at  TrustYou,   even  introverts  end  up  opening  up  and  integrating  into  the   TrustYou  family.       I  like  the  culture  at  TrustYou  because  the  interactions  here  make  it   a  pleasant  working  environment.  It  doesn’t  feel  like  just  work  but   rather  it  goes  beyond  that.  People  and  resources  are  easily   available  and  everyone  is  happy  to  help  out.  There  are  days  where   the  stress  levels  fly  through  the  roof  –  like  during  the  Accor  rollout   in  2012  –  however  after  the  crazy  times  always  comes  happy  times.   It  truly  is  a  great  place  to  be.             -­‐-­‐  Mobolaji  Joseph,  Customer  Service                  
  • 36.   36   What  is  TrustYou’s  company  culture?  To  me,  it’s  about  flat   hierarchies  and  clear  responsibilities.  Everybody  knows  what  their   fields  of  responsibilities  are,  what  they  have  to  do  and  it  really  feels   like  a  team  effort  to  get  something  done  here.  If  I  have  a  question,  I   can  always  approach  any  of  my  colleagues  who  are  often  busy  but   always  try  to  help  where  they  can.   The  TrustYou  culture  stresses  a  sense  of  “we”,  and  makes  sure  all   members  of  the  team  know  where  we’re  headed  and  what  is  going   on  in  the  company.  This  differs  a  lot  from  my  previous  work   experience,  and  I  rather  enjoy  working  here.     -­‐-­‐  Kiran  Wallner,  Customer  Service                        
  • 37.   37   At  TrustYou,  from  the  moment  you  walk  in  through  the  door,   you’re  treated  like  an  integral  part  of  the  team  and  are  expected  to   roll  your  sleeves  up  and  get  your  hands  dirty.     Your  job  description  may  change  from  one  day  to  the  next,  as  you   may  be  asked  to  help  out  with  a  bit  of  everything  that  needs  to  get   done.  That  will  make  you  knowledgeable  about  a  lot  of  different   areas.     I  absolutely  love  how  geographically  disperse  teams  accommodate   the  inevitable  variety  of  time  zones,  working  hours,  habits  and   schedules  to  meet  the  deadlines.     -­‐-­‐  Sonia  Fabre,  Development       At  TrusYou,  we  are  all  a  bunch  of  friends.  Work  feels  relaxing,  and   very  rarely  stressful.  People  are  always  up  for  a  good  time  and   open  to  answering  questions  if  you  have  any.  The  things  you   experience  day  in  and  day  out  are  as  varied  as  the  people,  who   come  from  a  wide  range  of  cultural  backgrounds  and  from  all  over   the  world.  We  even  regularly  spend  time  with  each  other  outside   of  work,  whether  it  be  company  organized  events  or  just  enjoying  a   drink  in  bar.  Also,  we  have  a  thing  called  beer’o’clock  fridays.  Can’t   get  better  than  that.     -­‐-­‐  Anonymous                          
  • 38.   38   Speaking  for  all  the  Italian  team,  I  can  say  that  TrustYou  for  us  has   been  a  challenge.  Working  with  STR  Global’s  numbers  every  day,  I   had  no  idea  that  there  could  exist  a  “system”  like  TrustYou;  I  hoped   but  did  not  know.  I  am  new  in  the  hotels’  world,  I  have  been   working  in  RES  for  2  years,  even  if  I  come  from  the  tourism  area,   generally  meant,  as  airports’.     In  these  months  we  have  grown  up  and  acquired  a  different  way  of   looking  at  the  hoteliers’  world.  TrustYou  is  a  company  projected   into  the  future,  farseeing  and  serious,  meaning  that  all  of  us  are   putting  a  great  effort  in  doing  what  we  do.  Everyone  puts  his  own   abilities  at  the  service  of  the  company,  showing  the  best  we  can   offer.  We  are  maybe  having  difficulties  in  spreading  the  market  all   over  as  some  competitor  do  (it  seems  they  have  a  quite  good   marketing/advertising  plan)  but  the  loyalty  and  the  high  quality   always  pay  back.  This  is  something  that  I  have  learnt  through  the   years  and  different  companies.     I  am  sure  that  we  will  succeed,  a  lot  of  projects  are  already   planned,  we  just  need  some  time  to  get  known  in  Italy  and  I  am   optimistic  about  it.  Moreover,  there  is  a  good  cooperation  of   everyone,  such  as  the  Customer  Care  assistance,  which  I  really   appreciate:  the  guys  are  always  kind  and  fast  and  never  tired  of   giving  explanations.  The  Sales  Team  is  really  engaged  and  always   giving  good  tips:  this  helps  a  lot  spreading  out  the  culture  of  TY,   firstly  to  all  the  people  who  work  for  it,  and  consequently  into  the   market.  And  it  seems  working!     -­‐-­‐  Vera  Roselli,  Sales                      
  • 39.   39   TrustYou  continues  to  change  the  travel  industry  in  an  excitingly   fast  paced  environment.    Our  very  unique  company  culture   welcomes  all  employees  to  share  their  feedback  and  suggestions  to   improve  our  products  and  processes,  while  at  the  same  time   providing  opportunities  to  lead  a  new  project  and  see  your  vision   come  to  fruition;  being  a  younger  company,  every  employee’s   ideas  and  efforts  make  an  incredible  impact.    There’s  also  certainly   never  a  dull  moment  within  the  company  because  each  and  every   day  can  be,  and  usually  is,  very  different  from  the  previous.    This   helps  keep  everyday  very  interesting  instead  of  monotonous  by   doing  the  same  thing  over  and  over  again.       One  of  the  things  I  love  most  about  the  TrustYou  culture  is  that   everyone  truly  seems  to  care  a  lot  about  their  work  and  what  they   do.    There  is  a  true  sense  of  pride  in  what  we  continue  to   accomplish  as  a  team  and  as  a  company.    I’ve  seen  many  people  at   previous  companies  treat  their  job  as  something  they  “had”  to  do   in  order  to  get  by.    These  people  only  looked  at  their  day-­‐to-­‐day   tasks  and  never  cared  about  the  longevity  or  future  of  the  overall   company.    At  TrustYou,  everyone  actually  seems  to  “want”  to   continuously  contribute  hard  work  and  new  thoughts  and  ideas  to   be  a  market  leader  in  the  travel  industry.    Being  a  part  of  a  culture   like  this  is  so  exciting  because  the  growth  potential  is  almost   limitless.       Lastly,  many  companies  say  this  about  their  culture,  but  not  many   companies  actually  live  up  to  it:  “Work  Hard,  Play  Hard.”    The  fact   that  TrustYou  lives  up  to  this  makes  the  environment  that  much   more  fun  to  work  in.    As  long  as  everyone  is  working  hard  and  the   overall  company  is  performing  well  –  employees  share  a  beer  in  the   Munich  office  on  Fridays  and  the  entire  company  celebrates  their   hard  work  once  a  year  together  during  Oktoberfest.    During  my   previous  work  experiences,  employees  were  awarded  a  Lucite  with   their  name  engraved  on  it  for  working  as  hard  as  they  could,  not  a   ticket  to  Oktoberfest.  :  )       -­‐-­‐  Rob  Castellucci,  Key  Account  Management      
  • 40.   40   TrustYou  is  a  place  where  smart,  ambitious  people  do  amazing   things.  We  are  not  only  participating  in,  but  shaping  the  digital   revolution  of  the  travel  market.  From  the  beginning,  our  vision  has   preceded  that  of  our  competitors  by  years.  Just  by  sitting  down  and   "figuring  it  out",  we  have  built  solutions  that  are  significantly   improving  travel  experiences  around  the  globe.  Many  millions  of   people  consume  our  data  and  recommendations  each  month,  so   we  have  reason  to  be  confident.     TrustYou  is  a  company  of  engineering  excellence.  The  standards  to   join  and  stay  on  our  team  are  high.  TrustYou  employs  and  shapes   experts  in  the  fields  of  visualization,  natural  language  processing,   big  data,  and  machine  learning.  Our  engineers  ship  high-­‐quality,   scalable  code,  and  they  do  it  fast.  We  make  use  of  new   technologies,  but  also  realize  the  value  of  established  ways  of  doing   things.  Our  architectures  are  service-­‐oriented;  beautiful  interfaces   and  re-­‐usability  are  important.     TrustYou  is  a  team.  Tasks  are  divided  according  to  our  abilities,  but   we  strive  and  cooperate  for  the  same  goal.  Responsibility  is   appreciated  by  our  employees,  and  not  "pushed  to  the  next  guy".   Knowledge  is  shared,  hierarchies  are  flat.  Open  discussion  of  ideas   and  opposing  viewpoints  is  encouraged,  office  politics  discouraged.   Our  processes  are  customer-­‐oriented:  Service  and  engineering   work  together  to  maximize  value  and  stability  of  our  products.     And  after  all  the  hard  work  is  done,  we  always  enjoy  to  have  a  cold   beer  together!     -­‐-­‐  Steffen  Wenz,  Development                    
  • 41.   41   A  lot  of  people  have  asked  themselves  what  makes  TrustYou  that   popular.  The  answer  is  comprised  only  of  a  few  words:  opening,   dynamism,  elite,  professionalism,  care  and  a  lot  of  fun.     We  process  online  reputation  through  every  single  sense  we  have.   You  understand  that  this  is  not  such  an  easy  task.  So  what  makes  us   that  special?     Well,  we  are  all  the  time  listening  to  each  other  and  give  everyone   the  chance  to  explore  any  kind  of  new  and  maybe  even  crazy   concept  one  might  think  it's  worth  exploring  for  our  growth.   Collaboration  at  its  higher  standards  is  something  we  live  with.  We   don't  care  about  strict  rules  and  standards,  everything  goes  down   there  by  itself  for  everyone  in  our  company  is  leading,  learning,   getting  and  giving.  And  is  there  anything  fuzzy  driven  by  such  a   dynamic  factor?  You  might  wonder...  No.  How  come?  Well  dear   reader,  you  see,  we  are  all  great  professionals  and  passionate  of   what  we  do.  We  always  set  ourselves  high  goals  and  we  always  like   to  achieve  them.     And  speaking  of  culture,  we  are  really  proud  that  we  are  a  pretty   heterogeneous  company,  comprised  of  people  coming  from  23   (correct  me  if  I'm  wrong)  nationalities  from  all  over  the  world.  And   yes,  we  do  care  about  every  single  one  of  us,  we  do  care  about  our   customers  and  the  quality  of  our  products.     And  don't  think  we  are  taking  ourselves  too  serious.  We  are  always   rewarding  ourselves  by  gathering  in  an  amazing  place  where  we   have  a  lot  of  fun,  share  interesting  new  ideas  and  take  our  minds   off  work.     -­‐-­‐  Antoniu-­‐Raoul  Chis,  Development                
  • 42.   42   TrustYou  culture  for  me:   I  have  been  working  in  quite  a  lot  companies  mostly  hotels  but   never  worked  for  one  like  TrustYou.     For  me  the  main  thing  to  love  working  for  a  company  is  if  you  go   the  extra  mile,  and  the  company  sees  and  appreciate  that.     Like  Confucius  said:  choose  a  job  you  love  and  you  never  have  to   work  again.     Working  for  TrustYou  is  not  just  work  for  me  it  is  more,  way   more.....     Looking  so  forward  for  a  superb  2014!     -­‐-­‐  Bernhard  F.  Lengauer,  Sales                                                
  • 43.   43   When  a  company  culture  is  of  question,  you  would  always  want  to   be  a  fly  on  the  wall  to  capture  the  essence  of  what  the  company  is   about.    As  it  is  people,  who  make  the  company,  I  would  say,  that   people  at  TrustYou  are  rather  more  personas  with  attitude,  which   is  needed  to  overcome  the  challenges  of  a  startup  environment.   Open  space  &  open  discussions,  frank  communication  and   possibility  to  be  heard,  definitely  distinguish  TrustYou  and  talk  in   praise  of  company  culture,  where  one  of  the  main  goals  is  to   distinguish  the  company  from  other  providers  by  excellent  service   and  building  strong  personal  relationships  with  key  players  on  the   client’s  side.       If  TrustYou  would  be  a  person,  we  could  describe  her  or  him  like   this:       • 32  year  old     • open  &  frank     • smart  &  respectful     • witty  &  approachable     • fearless  but  trustworthy     • carefully  choses  friends  to  reflect  her/his  lifestyle     • knows  there  is  space  for  her/him  in  the  world     • is  not  only  on  a  mission  to  serve,  but  to  be  excellent  friend   to  those  who  need  support.     -­‐-­‐  Larisa  Huremovic,  Key  Account  Management                            
  • 44.   44   I  started  to  work  for  TrustYou  in  August  2013  to  support  the  Client   Success  Team  in  the  Munich  office  in  Germany.     To  me  the  TrustYou  culture  is  an  important  pillar  of  the  overall   company  structure  that  affects  several  areas  within  the  company   and  influences  each  and  every  employee  on  a  daily  basis.       The  team  and  thereby  the  company’s  culture  is  very  international   which  also  is  an  important  idea  behind  the  firms’  overall  culture.   This  allows  us  to  share  and  cultivate  ideas  on  the  basis  of  diverse   backgrounds  while  taking  different  customs  from  all  over  the  world   into  account.  Especially  now,  during  Christmastime,  we  are  all   excited  to  get  to  know  various  Christmas  rites,  from  all  over  the   world.     Values  and  behaviors  as  well  as  the  social  environment  are   constants  when  defining  a  business  culture.  The  very  flat   hierarchies  within  the  company  make  it  easier  for  the  team  to   share  thoughts  and  ideas  while  this  direct  contact  makes  each  and   every  member  of  the  team  available  to  others.  The  direct  contact   to  colleagues  is  encouraged  by  our  team  events,  collective  lunch   breaks  and  the  weekly  get-­‐together  on  Friday  evenings.     Compared  to  other  companies,  TrustYou  has  a  very  relaxed  and   open-­‐minded  culture  that  surely  encourages  employees  to  work   hard  while  still  not  forgetting  that  recreation  is  important  once  in  a   while.     -­‐-­‐  Philipp  Möllers,  Customer  Service                    
  • 45.   45       TrustYou  is  a  great  opportunity  to  develop  your  professional  skills   and  for  acquiring  formal  experience  while  enjoying  of  the  most   amazing  and  friendly  environment.  I  like  the  intercultural   environment;  everyday,  I  enjoy  sharing  my  time  with  people   coming  from  all  over  the  world  who  give  me  at  the  same  time  the   opportunity  to  learn  from  what  other  people  are  used  to.     Professionally  speaking,  TrustYou  is  a  company  that  enables  you  to   feel  your  own  pace  while  working,    gives  you  independence  in   every  sense,  but  most  importantly,  permits  you  to  be  aware  of   what  your  duties  are,  meaning  that  you  have  to  self-­‐regulate  what   your  doing  feeling  the  freedom  and  the  responsibility.     I  was  told  that  working  in  Germany  is  similar  to  being  alienated   from  every  single  person  you  work  with,  because  what  matters  is   working  hard  or  working  professionally,  but  here  at  TrustYou  i've   found  the  perfect  combination  of  everything.  I  have  to  say  that  I   am  very  proud  of  being  part  of  this  group.                 Anonymous  
  • 46.   46   Working  at  TrustYou  is  like  being  the  O  in  H2O  -­‐  one  matters  a  lot   making  a  sound  bond.  Meanwhile  TrustYou  is  so  vivid  and  lively   and  dazzling  that  you  find  yourself  in  all  different  states  of   aggregation  -­‐  frozen,  liquid,  solid  or  gaseous  -­‐  at  one  time.  Since   innovation  and  flexibility  being  the  key  word  here  every  O  can   easily  be  part  of  rocket  science  H3O2.  Working  at  TrustYou  means   you  reach  for  the  stars!     -­‐-­‐  Michael  Menzel,  Sales       The  name  of  the  company  defines  its  core  principles  and  culture:   "Trust"  and  "You".  "Trust"  because:     1. Our  clients  trust  us  delivering  quality  and  reliable  information  on   which  they  can  improve  their  business  and  stay  ahead  their   competitors,  trust  our  competencies  and  value  them.   2. Our  employees  trust  the  management  being  able  to  provide  a   competent  vision  on  the  future,  to  focus  on  the  customer   needs,  to  identify  and  capitalize  the  potential  of  the  market.   3. Our  management  trusts  the  employees  being  committed  and   dedicated  to  their  work,  being  innovative  and  actively  involved   in  the  company's  projects,  being  efficient  and  dynamic.     "You"  sets  the  focus  on  the  people.  We  are  not  a  sum  of   individuals,  we  are  one  team.  Flat  hiearchy,  clear  responsibilities,   strong  communication.  We  value  the  persons  in  his  or  her  integrity:   work  skills,  culture,  social  abilities,  spirit.  We  trust  the  saying  that  if   you  enjoy  what  you  are  doing,  then  you  never  work.  However,   aside  to  the  work  in  itself,  the  TrustYou  culture  means  also  a  well   shaped  social  life,  including  yearly  events  like  Christmas  and   Oktoberfest  parties,  celebrating  the  employees'  birthdays,  team   buildings,  trips.  The  geographical  distribution  of  our  offices  makes   TrustYou  a  multi-­‐national  and  a  multi-­‐cultural  company,  where  you   can  learn  new  things  all  the  time.  Many  things  may  happen  to  you,   but  one  never:  to  get  bored.                   -­‐-­‐  Adela  Crisan,  Customer  Service      
  • 47.   47   The  TrustYou  culture  is  pretty  cool.  Whether  it's  drinking  the  finest   of  ales  in  a  medieval-­‐themed  restaurant  in  Budapest,  imbibing  the   finest  of  Maß  atop  an  Oktoberfest  bench,  savouring  the  finest  of   Munich  brews  on  Friday  after  5  p.m.,  or  sipping  the  finest  of   whiskeys  in  a  Munich  cigar  lounge,  there's  always  a  chance  to   discuss  the  weighty  topics  of  the  day  with  one's  colleagues.  Here   on  the  4th  floor  of  the  MTZ  we  are  lucky  to  bear  witness  to  one  of   the  finest  gatherings  of  intellectual  wizardry  since  the  Manhattan   project,  or  even  Plato's  Academy.  Here  on  a  daily  basis,  we  wrestle   data  like  a  lumberjack  wrestles  a  grizzly  bear  -­‐  each  enduring  near   fatal  blows,  with  grim  respect  from  time  to  time  pausing,  to  leave   the  final  determination  of  the  victor  to  another  day.  Like  Alaskan   icefishers  we  crash  though  management  responses  and  retweets,   surveys  and  social  media,  casting  our  net  wide  and  deep.  Our   White  Whale:  consumer  insight.     And  there's  also  some  fun  projects  to  work  on!           -­‐-­‐  Nicholas  Gow,  Computational  Linguistic                
  • 48.   48   The  most  important  question  you  should  ask  a  person  working  at  a   company  you're  interested  in  is:  do  you  feel  happy  on  your  way  to   the  office?  Depending  on  the  answer  you'll  know  how  this   company  is.  If  you  had  asked  me  that,  I'd  have  answered  always  the   same:  yeeeees!       TrustYou  is  a  really  open-­‐minded  company.  We  are  a  group  of   young  people  coming  from  different  places  over  the  world,  eager   to  work  on  challenging  projects  and  looking  forward  to  have  a  great   time  while  building  something  big.  We  work  hard  on  our  tasks,  we   are  serious  when  it's  necessary,  we  have  fun  playing  Xbox  or  kicker   when  we  have  time  for  it,  we  have  always  time  to  celebrate  what   we  call  beer  o'clock  (5pm  on  Fridays)  and  we  enjoy  everything  we   do  at  the  office.  That's  our  culture!                 -­‐-­‐  Robert  Ventura  Simon,  Development       • Check  your  suits  at  the  door  and  don’t  judge  a  book  by  its   cover.     • Young,  eclectic  group  of  smart,  highly-­‐motivated  people   who  are  fun  to  be  around.         • Amp  up  your  desire  to  hit  it  out  of  the  park;  those  with  an   entrepreneurial  spirit  thrive.     • How  you  get  it  done  (at  home,  in  jeans,  sitting  on  the   floor)  doesn’t  matter.    Just  get  it  done.   • Small  company  with  big  plans  and  potential.         • If  you  say  you  will  do  it,  do  it.    Nothing  is  forgotten.     • Founders  provide  a  great  balance.    Their  deep  friendship   trickles  down  into  the  culture  and  provides  a  family-­‐like,   caring  atmosphere.               -­‐-­‐  Carla  Caccavale  Reynolds,  PR