Sergio Cucinella, Software Engineer of the Android Team at Truecaller, held a presentation about building applications for the fast growing markets. The session, that was part of the Lightning Talks, was live recorded and is available on the YouTube channel of Google Android Developers. Video: https://youtu.be/7XM2xOgeJu0

1. Sergio Cucinella
Software Engineer
truecaller
Building apps
for fast growth
markets

2. Truedialer
For your outgoing calls
Truecaller
For your incoming calls
Truemessenger
For a safe and clean SMS inbox

3. Intro to emerging markets1
Creating great experiences2
The definition of free3

4. Intro to
emerging markets

5. Chart: smartphone users (2014)
USA
163M
13% growth
over 2013
W Europe
197M
29% growth
over 2013

6. Chart: smartphone users (2014)
USA
163M
13% growth
over 2013
W Europe
197M
29% growth
over 2013
China
522M
25% growth
over 2013
Mexico
33M
22% growth
over 2013
Brazil
31M
36% growth
over 2013
Argentina
13M
22% growth
over 2013
Middle East & Africa
122M
31% growth
over 2013
India
270M
25% growth
over 2013
Russia
75M
unknown
Japan
77M
22% growth
over 2013

7. “The good thing with emerging markets is
that they keep emerging”
Niklas Zenström, Atomico

8. Devices
Data Plans
Networks

9. Creating
great experiences

10. The norm in
emerging markets
● Offline experience
● Cache
● Low resolution images
● Prescaled images
● Simplified UX
● Localization

11. The definition
of free

12. 0,017€ 0,027€ 0,065€

13. Even a free app has costs
for the user...
● APK size
● Localization
● Resources
● Proguard
● Third party libs

14. Google Confidential and ProprietaryTitle | Subtitle
Thank you
Sergio Cucinella
Software Engineer, truecaller
sergio.cucinella@truecaller.com