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Will Gladhart Consulting, LLC
Will Gladhart Consulting, LLC
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Why Use Social Media Marketing? What Is It, Creating Strategy Tips, Analytics & Cheats William Gladhart MBA-M Will Gladhart Consulting
Why is Social Media Important to a Corporation, Business or Entrepreneur? 300+ Million Users in North America 1+ Billion Globally 95+ Trillion Email sent in 2009 500+ Million Facebook Users Worldwide 126 Million Blogs & Online RSS Feeds 10 Billion Tweets since 2006 10+ Million Tweets in 2010
Facebook is Second Largest Online Community in US
Social Media & Web 2.0 Two Way Communication & Interaction Personal Dialogue & Communities Mobile Devices & Smart Phones
What is Social Media Marketing? Enables Others to Advocate FOR Your Business Through Compelling Content Turning Passive Consumers into Active Participants Causing Consumers & Followers to take Action (Buy Product/ Service) Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
Food & Beverage Industry Examples Nestle Corporate Website Interactive with SM Community of Action CreatingSharedValue.com Blogs, Flickr, YouTube, FB, Twitter Learned SM community dialogue & Crisis Strategy through Palm Oil PR Disaster CSM Static Web 1.0 Websites for Corporate & Ingredient Partners Null Social Media Presence beyond Google Search Exception is @BakeMark & CSM CEO profile on LinkedIn
Social Networks & RSS RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Blogging Why Blog? Online Metrics & Searchability 42% Adult Population Read Blogs Daily, Only 5% Actually Write
Why Tweet? Get Over It, Get on Twitter, Become @____ Analytics Tracking Trending Topics #TT & # Discussion Forums & Chat Promoted Tweets
Social Media News & Bookmark Sites
Road Map for Creating SM Strategy Planning & Research Consumer Interaction A Priority Over Products Inventory of Online Assets Identify Desired Outcomes Start Small & Slow, with Strategy & Deliberation Key Performance Indicators (KPI) Crisis Management Plan
Start with the 5M’s
Rings of Social Influence
Tips for Managing Online Criticism Try Not to be HURT Differentiate Complaints vs. Venting If you are WRONG, Apologize! Share How You are Going to ‘Do It Better’ with Consumers Seize the Opportunity
Free SM Monitoring Tools
Paid SM Monitoring Tools
Free Twitter Resources TweetStats.com
Local Social Media Resources
Tools & Trends Make Consumers Happy SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing 3 SM Trends 2010-11 CRM Customer Relationship Mgmt Mobile Devices Velvet Rope Communities Social Media is a TOOL Voice & Tone Creating Friction in a Frictionless Environment Build Quality, Real Relationships Invest in Community
Questions Will Gladhart Will Gladhart Consulting wgladhartconsulting@gmail.com

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Social Media Marketing Food & Beverage PPT

  • 1.
  • 2. Why Use Social Media Marketing? What Is It, Creating Strategy Tips, Analytics & Cheats William Gladhart MBA-M Will Gladhart Consulting
  • 3. Why is Social Media Important to a Corporation, Business or Entrepreneur? 300+ Million Users in North America 1+ Billion Globally 95+ Trillion Email sent in 2009 500+ Million Facebook Users Worldwide 126 Million Blogs & Online RSS Feeds 10 Billion Tweets since 2006 10+ Million Tweets in 2010
  • 4. Facebook is Second Largest Online Community in US
  • 5. Social Media & Web 2.0 Two Way Communication & Interaction Personal Dialogue & Communities Mobile Devices & Smart Phones
  • 6. What is Social Media Marketing? Enables Others to Advocate FOR Your Business Through Compelling Content Turning Passive Consumers into Active Participants Causing Consumers & Followers to take Action (Buy Product/ Service) Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
  • 7. Food & Beverage Industry Examples Nestle Corporate Website Interactive with SM Community of Action CreatingSharedValue.com Blogs, Flickr, YouTube, FB, Twitter Learned SM community dialogue & Crisis Strategy through Palm Oil PR Disaster CSM Static Web 1.0 Websites for Corporate & Ingredient Partners Null Social Media Presence beyond Google Search Exception is @BakeMark & CSM CEO profile on LinkedIn
  • 8. Social Networks & RSS RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • 9. Blogging Why Blog? Online Metrics & Searchability 42% Adult Population Read Blogs Daily, Only 5% Actually Write
  • 10. Why Tweet? Get Over It, Get on Twitter, Become @____ Analytics Tracking Trending Topics #TT & # Discussion Forums & Chat Promoted Tweets
  • 11. Social Media News & Bookmark Sites
  • 12. Road Map for Creating SM Strategy Planning & Research Consumer Interaction A Priority Over Products Inventory of Online Assets Identify Desired Outcomes Start Small & Slow, with Strategy & Deliberation Key Performance Indicators (KPI) Crisis Management Plan
  • 13. Start with the 5M’s
  • 14. Rings of Social Influence
  • 15. Tips for Managing Online Criticism Try Not to be HURT Differentiate Complaints vs. Venting If you are WRONG, Apologize! Share How You are Going to ‘Do It Better’ with Consumers Seize the Opportunity
  • 18. Free Twitter Resources TweetStats.com
  • 19. Local Social Media Resources
  • 20. Tools & Trends Make Consumers Happy SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing 3 SM Trends 2010-11 CRM Customer Relationship Mgmt Mobile Devices Velvet Rope Communities Social Media is a TOOL Voice & Tone Creating Friction in a Frictionless Environment Build Quality, Real Relationships Invest in Community
  • 21. Questions Will Gladhart Will Gladhart Consulting wgladhartconsulting@gmail.com