The logo for Instacook is made using both Instagram and Tescoโs logo with cooking referals to indicate what the app is about and who it is associated to. The App demonstrates how the images will look once uploaded, showing the publicist, the number of โlikesโ and comments that the image has received. The photos can also be published on Facebook and Twitter, other social medias that our target audience uses.Here are some examples of creations: pasta and chocolate spread, pasta omellette and pasta wrap.
The packaging is in correlation with the logo/ campaign and helps attract the younger generation, as it resembles the instagram logo. The packaging also emphasises the fact that it takes 5 minutes to make a meal appropriately. The point of sale is applied to attract the target market through the discrete and mysterious QR Codes placed on the trolley handle bars. Also we have recipe cards, keeping with the photography theme, made them in the form of polaroid photos with the photo of the creative fod idea and the recipe, with the emphasise of the cooking time being 5 minutes.
