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Portfolio Storytelling

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Portfolio Storytelling

  1. 1. Lunch + Learn II Portfolio Storytelling March 30, 2017 Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com Troy Parke Product Design Manager, Alaska Airlines @uxhow http://www.uxhow.com Top Questions About Portfolios & How to Tell a Story
  2. 2. Your Speakers Today Troy Parke Diet Coke @uxhow Patrick Neeman Whiskey @usabilitycounts
  3. 3. Troy Likes…
  4. 4. Patrick Likes…
  5. 5. UX How
  6. 6. Usability Counts
  7. 7. Troy - Assoc. UX Design Director - Disney Parks Digital
  8. 8. Troy - Product Design Manager - Alaska Airlines
  9. 9. Patrick - Director of Product Design - Apptio
  10. 10. We Just Did Our Portfolios…
  11. 11. What Design Hiring Managers are Saying “I can't remember any portfolio that stood out from the last 20 UX pros I've interviewed because they are all the same.” - Head of User Experience “These new designers just use some white space parallax template that's clearly better than their work and shove a hodgepodge of different projects (most of them freelance) in with no consistency.” - UX & Creative Director “I personally want a story that makes them unique and shows how they added user value, business value, and intent.” - Some guy with a blog, Twitter feed and a Drinking Game
  12. 12. Title Slide Top Questions About Portfolios
  13. 13. Top Questions About Portfolios - Are Template Sites Acceptable? - How Many Projects Should I Show? - Can I Include Student Projects? - How Should I Display NDA Work? - What Is on About Me? Does a Résumé Matter? - What Should I Avoid Doing? - How Do I Get the Interview?
  14. 14. Are Template Sites Acceptable?
  15. 15. Are Template Sites Acceptable? Templates are Fine, But Keep in Mind… - Can not be better than your work - Do not look like every other portfolio - Represents and leverages your brand
  16. 16. Are Template Sites Acceptable? Brand and Personal Style Considerations - Visual consistency - How you organize your work - What and how you write
  17. 17. Are Template Sites Acceptable?
  18. 18. How Many Projects Should I Show?
  19. 19. A Small Handful - Representative, recent & recognizable - Leave out print only, NSFW, research only - I remember the worst piece How Many Projects Should I Show?
  20. 20. How Many Projects Should I Show? Simon Pan - www.simonpan.com
  21. 21. Can I Include Student Projects?
  22. 22. It Can’t Look Like Student Work - Ideally replace with reality ASAP - Go beyond classroom: ship it - Collaborate, pro bono or Start Up Weekend Can I Include Student Projects?
  23. 23. LaiYee Lori - www.behance.net/laiyeelori Can I Include Student Projects?
  24. 24. How Should I Display NDA Work?
  25. 25. Learn to Talk Around It - Cultivate mystery… - Reapply in a different context - Show problems and ways you solve them How Should I Display NDA Work?
  26. 26. How Should I Display NDA Work?
  27. 27. What Is on About Me? Does a Résumé Matter?
  28. 28. What Is on About Me? Bring Personality with the Work - Photos are fine - Give your unique context & history - Consistency with LinkedIn & résumé
  29. 29. What Is on About Me? Stacy H Linn - stacyhlinn.com Design with a purpose I come from a diverse background both culturally and professionally, and having had trainings in engineering, design, and illustration has provided a unique perspective in creative problem solving.
  30. 30. What Is on About Me? Stacy H Linn - stacyhlinn.com
  31. 31. Does a Résumé Matter? Resume Template - www.usabilitycounts.com/ux-career-guide/ Yes… Just use Patrick’s Template - Will read it and cover letter - More about keywords and ATS (Applicant Tracking Systems) - I prefer looking at LinkedIn first
  32. 32. What Should I Avoid Doing?
  33. 33. What Everyone Else is Doing - The exact same group projects - Making a gallery and not a presentation - Only showing the end product What Should I Avoid Doing?
  34. 34. What Should I Avoid Doing? Gallery of Screenshots
  35. 35. What Should I Do? Present a Case Study
  36. 36. How Do I Get the Interview?
  37. 37. Tell a Story - Difference between qualified & amazing - How your portfolio becomes a showcase - I will call you or tell others to call you How Do I Get the Interview?
  38. 38. @usabilitycounts @uxhow How you tell your story is as important as the story itself
  39. 39. @usabilitycounts @uxhow Storytelling Tell stories that fit your audience - Designers - Developers - Product Managers
  40. 40. @usabilitycounts @uxhow Storytelling Tell stories that sell - Explain visually - Light and concise - Keep them engaged
  41. 41. @usabilitycounts @uxhow Tell stories with awesome ending - ROI - Results - Outcome Storytelling
  42. 42. @usabilitycounts @uxhow Big Story Big Fish Unlimited: Netflix for Games - Problem - Outcome - Process - Involvement - Final Product - Press / Awards
  43. 43. Challenge
  44. 44. Process
  45. 45. Results
  46. 46. @usabilitycounts @uxhow Small Story Bob The Chiropractor - Problem - First Version - Iteration - Improved Version
  47. 47. @usabilitycounts @uxhow
  48. 48. @usabilitycounts @uxhow Results
  49. 49. @usabilitycounts @uxhow Storytelling Pet Peeves - Screen shots that are too small to read - Screen shots without explanation - Wireframes without any details - Portfolios with only wireframes and no research - Over-designed portfolio
  50. 50. Lunch + Learn II Portfolio Storytelling March 30, 2017 Patrick Neeman Director of Product Design, Apptio @usabilitycounts http://www.usabilitycounts.com Troy Parke Product Design Manager, Alaska Airlines @uxhow http://www.uxhow.com Thank You!

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