First keynote to spark the day at XMediaLab with it´s Location-based theme in Malmö, Sweden, November 2011.

1. Me, Today, Tomorrow
Trond Bugge, Future Rewind, +46 735324022, trondbugge@me.com

2. Me

3. 1984
Value Added
services in Telecom

4. 1993 1997 1998 2001 2002 2003 2005 2006 2007 2008 2009 2010 2011

5. Certified Future Strategist
Experienced Mobile Entrepreneur
with track record from both sectors
= Mobile Future Strategist

6. Today, 8 trends

7. More
accurate
and more
visual
location
data, also
indoor

8. More
physical
sharing of
digital
data

9. Serendipity
behavior
Check-ins
More reasons
to check-in...
will grow,
learn to
predict, give
stronger
value, and
include
ordering and
payment
possibilities

10. Growing
distribution
of hyper-
relevant
mobile
offers

11. Growth of
contextual
search, share
& action
See-Hear-Buy @ Yokosuka

12. More ALIVE
EpicMix
gameplay

13. Wider spread
of connected
sensors
& online
expectations
within retail

14. Growing use
of geo-
tagging in
life safety
situations
- 112
- employee safety
- police tips
- medical patient tracking
- insurance damage, etc

15. Tomorrow

16. 2025
NS
IO
AT
CT
X PE
E
IMPACT
2011
TIME
1997
SOURCE: PAUL SAFFO

17. Rapid growth
in use of
mobile
applications
Juniper forecasts that by
2014 the global
opportunity for LBS will
with LBS reach $13 billion

18. New real-
time needs
and
behavior
will
continue to
drastically
change our
private and
working
lives
...and give room for more
entrepreneurs!

19. Happy to be here :-)