1. Role of Public Relation in Health Care Centres
Triveni Waikhom

2. Health - generally defined as the state of being free from
illness or injury.
It also indicates a person's mental or physical condition.
World Health Organization (WHO) defined
“Health is a state of complete physical, mental and
social well-being and not merely an absence of diseases
or infirmity.”

3. PAST HISTORY
 Illness - attributed to evil spirits, witchcraft, demons, adverse
astral influence, or the will of the gods.
 Appeasing of gods by prayers, rituals and sacrifices were
carried out as curative measures
PAST REPORTS EXAMPLE:
“….. Montreal was afflicted with smallpox this Summer because
the Montreal people had a carnival last winter. It is to punish
our pride, the GOD sent us smallpox.”… The Preacher said.
“…..Superstition that nullified efforts to deal scientifically and
effectively with cholera in the Spanish and Italian
Peninsulas…..”
-The NewYork Times
September 15, 1885.

5. Medicine is the science and art of healing.
Encompasses a variety of health care practices
- maintain and restore health by prevention & treatment of illness.
- All human societies have medical beliefs that provide
explanations for birth, death, and disease.
Early records on Medicine
- Ancient Egyptian, Babylonian, Greek, Roman medicine
- Ayurvedic medicine in Indian subcontinent
- classical Chinese medicine

6. Since health is the concern of everyone for
everyone, health communication becomes
important in people.
Health Communication cater to the following
needs:
•
Information
•
Education
•
Motivation
•
Persuasion
•
Counselling
•
Raising Morale
•
Health Development
•
Health Organization

7. Declaration of Alma - Ata (1978)
Health Education
“A process aimed at encouraging people to want to be healthy, to know
how to stay healthy, to do what they can individually and collectively to
maintain health, and to seek help when needed.”
Health Education can bring about changes in lifestyles and risk factors of
diseases. Most of the premature and health problems can be prevented
by early caretaking of human behaviour at low cost. The target
population must have access to proven preventive measures /and
procedures.

8. Approaches of Health Education
1. Regulatory Approach: The Legislatives for imprisonment or punishment.
2. Service Approach : Basic Health Services in the 1960s
3. Health Education Approach: Conscious reasoning
4. Primary Health Care Approach: Self-reliable factors
5. Health Education Versus Propaganda
Education-Cause
Propaganda-Passive

9. Models of Health Education
Medical Model
• Doctor
• Illness
Motivation Model
• Awareness
• Motivation
• Action
Internalization
A method of communication that allow acquiring or accepting new
ideas and perceptions so that they become part of existing values.
Social Intervention Model
• Newly introduced ideas into existing society.

11. SENDER
MESSAGE
CHANNEL
AWARENESS
RECEIVER
INTEREST
EVALUATION
ADOPTION
COMMUNICATION PROCESS

12. Contents of Health Education
 Human Biology: Immunization programmes
 Nutrition: AYUSH
 Hygiene: Environmental Sanitation programmes
 Family Health: Mother and Child Tracking System
 Disease Prevention and Control: AYUSH -Long Lasting Insecticide
Treated Bed Nets
 Mental Health: Counselling
 Prevention of accidents: Engineers
 Use of Health Services: Doctors and patients

13. Transport
Cold Chain
Cold chain is the process used to maintain
optimum
conditions
at
transport,
storage
and
the
time
of
handling
of
vaccines, which is transferred from the
place of vaccine to the concerned clients.

14. CHART OF COLD CHAIN
Manufacturer
Distributor
Vaccine Depot
Provider
Office
Client

15. Health Care Centres
• Primary Health Sub-Centres
• Primary Health Centres
• Community Health Centres
• Hospitals

16. Primary Health Sub-Centres:
• A male health worker and a female health worker
•
Provision of medicines
• Consultation at critical stage

17. Primary Health Centres:
• Medical Care
• Education concerning prevailing health problems and the methods of
preventing and controlling them
• Promotion of food supply and nutrition
• Maternal and Child Health Care including family planning
• Immunization against infectious diseases
• Appropriate treatment of common diseases
• Provision of essential drugs

18. Community Health Care:
• 7 years of service in Primary Health Care
• Blood Storage facility
• Referral (transport) services
• Care of routine and emergency
• Anaesthetist, Dental Surgeon, Medical Officer of
AYUSH

19. District and State Hospitals:
• Multi-disciplinary professionals
• Integrated services
• Preventive, promoting and curative
measures

20. PRACTICE OF HEALTH EDUCATION
•
Audio-visual Aids
•
Auditory Aids
•
Visual Aids
•
Combined A-V Aids

21. METHOD OF HEALTH COMMUNICATION
INDIVIDUAL
APPROACH
GROUP APPROACH
Lectures
Personal Contact
MASS APPROACH
Television
Radio
Home Visits
Personal Letters
Demonstrations
Discussion Methods
Newspaper
Printed Material
Group discussion
•
•
•
•
•
•
Panel discussion
Symposium
Workshop
Conferences
Seminars
Role Play
Direct Mailing
Posters
Health Museums
& exhibitions
Folk Methods
Internet

22. National Programmes
National Aids Control Programme
National Vector Born Diseases Control Programme
National Leprosy Eradication Programme
Integrated Disease Surveillance Projects

23. Conclusion
In Manipur several hospitals are located with multidisciplinary
doctors and some trainees i.e.basic health workers are opening
private health care centres. A multidisciplinary doctor will know
how to cure the disease but not reach out for a healthy life for the
people living in far off places and other considerable matters. A
specialist can only work for the rarest of the rare occasions. Thus it
becomes important for all the people to become aware of the
health concerns and be more self-reliant of their own behaviour
for a healthy state.

24. Thank You