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We help brands create meaningful experiences through Digital
Marketing, with the use of creative visual design and production. We
assist brands in creating lasting online and offline imagery with our
team of producers and designers. We are in the business of making
Social Media handles captivating and interactive. Our visualisers have
an eye for composition, storytelling and visual consistency, which
provides a perfect mix to create brand identity for our clientele. It's the
minds at work here, which make the company what it is. Young
creative heads filled with energy is what we are and what our clients
love in us.
About Us
Marketing Case Study
At SKAV, the passion to create inspiring spaces drives all our endeavours. Endeavours that
translate into homes that personify gracious living, offices in which you would love to work, and
retail spaces that exemplifies shopping experiences. Our uncompromising commitment to quality
is not just limited to designing and creating great spaces. Be it luxury homes that resonate with
your lifestyle or the attention to smaller details in office and retail spaces, at SKAV, the focus is on
the overall experience.
We have carved a niche for ourselves in the space of construction services through a perfect
combination of innovative and ethical practices. Above all, a unified vision amongst the
promoters of SKAV and the years of experience we bring to the table in this ever evolving field will
work to your advantage. While we know that we are all about building exquisite living and
commercial spaces, deep inside, we firmly believe that we are in the business of building
long-term relationships.
About SKAV Builders
Total no. projects
13
Total completed projects
9
285
Apartments
Total Apartments Sold
(ThinkTree & Online Platforms)
106 Apartments
Total Left
(Builder’s share)
69 Apartments
*Remaining Landlords Share – 110 Apartments
• Project Name – Ohana 857
• Address - Old Madras Rd. Bengaluru
• Phase – Phase 1
• Total Land Area – 4 acre
• Number of floors – 20
• Number of Apartment – 285
• Bedroom Types – 2, 3 & 4
• Plot Areas – 2 BHK - 1280 sq. ft. to 1425 sq. ft.
3 BHK - 1590 sq. ft. to 2215 sq. ft.
4 BHK - 2545 sq. ft. to 2625 sq. ft.
About Ohana
Marketing Strategy for Ohana
Social Media Marketing - Social media marketing is
the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive
website traffic. This involves publishing great content
on your social media profiles, listening to and engaging
your followers, analyzing your results, and running
social media advertisements.
● Media promotions on both Facebook and
Instagram
● Taking campaigns live month on month.
● Measuring and Monitoring Campaigns on day to
day basis.
● Multi-Variable testing based on the Feedback.
Social Media Marketing
Videos
Social Media Posts ( Facebook)
Social Media Posts (Instagram)
Marketing Strategy for Ohana
Search Engine Marketing - Search engine marketing
(SEM) is a digital marketing strategy used to increase
the visibility of a website in search engine results pages
(SERPs).
Google ads –
● Search and Display Ads
● Text Ads
● Call Ads
● Static Image Ads
● Video Ads – YouTube & Google Network
Search Engine Marketing
Marketing Strategy for Ohana
Email Marketing - Email marketing is the act of
sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email
sent to a potential or current customer could be
considered email marketing.
Lead Management using Zoho CRM and real-time
Google Sheet - Lead management helps you to attract
leads, nurture them in the best possible way, evaluate
their sales readiness, and hand over the best bets to
your sales team.
Email Marketing
Zoho CRM Leads Management
Marketing Strategy for Ohana
Website management -
● Technical and Front-end changes
● Landing Page Creation
● One-Time SEO - Every 3 months
Reporting-
● Social Media - Paid
● Social Media - Growth
● Google Ads and Keyword Report
● Google Analytics Report
Data Summary
Total Amount Spent on both Media platforms: Rs. 10,76,494.54
Social Media
● Total Amount spend in 12 months : Rs. 386,606.54
● Total Reach : 351,352
● Total engagement : Increased from 0 to 4.25% - Not to
mention all our campaigns are optimised to Lead
Generation and Conversion than Engagement
● Total impressions : 789,585
● Total Leads : 843
● Cost per Lead: Rs. 458.6(Avg. over one year)
Data Summary
Google Data
● Total Amount Spent: Rs. 689,880.44
● Total Clicks: 8864
● Avg CPC: Rs. 67.94
● Total Lead: 267
● Conversion Rate: 3%
● Interaction Rate: 8.53%
○ Cost per Acquisition(CPA): Rs.3000 - Rs.4000
○ Consolidated conversion data
○ Total Site Visits : 350
Data Summary
Results from Ads
● Total Sales : 13 closed, 3 in progress
● Total leads : 1110
● Conversion rate : 1.4%
● Total amount spent : Rs.10,76,500
● Total revenue generated : Rs.156,000,000
● ROAS : Rs.144.91
Date:
12 / 09 / 2020
thank you!

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Retail - Digital Marketing - India - Case Study

  • 1.
  • 2. We help brands create meaningful experiences through Digital Marketing, with the use of creative visual design and production. We assist brands in creating lasting online and offline imagery with our team of producers and designers. We are in the business of making Social Media handles captivating and interactive. Our visualisers have an eye for composition, storytelling and visual consistency, which provides a perfect mix to create brand identity for our clientele. It's the minds at work here, which make the company what it is. Young creative heads filled with energy is what we are and what our clients love in us. About Us
  • 3.
  • 5. At SKAV, the passion to create inspiring spaces drives all our endeavours. Endeavours that translate into homes that personify gracious living, offices in which you would love to work, and retail spaces that exemplifies shopping experiences. Our uncompromising commitment to quality is not just limited to designing and creating great spaces. Be it luxury homes that resonate with your lifestyle or the attention to smaller details in office and retail spaces, at SKAV, the focus is on the overall experience. We have carved a niche for ourselves in the space of construction services through a perfect combination of innovative and ethical practices. Above all, a unified vision amongst the promoters of SKAV and the years of experience we bring to the table in this ever evolving field will work to your advantage. While we know that we are all about building exquisite living and commercial spaces, deep inside, we firmly believe that we are in the business of building long-term relationships. About SKAV Builders Total no. projects 13 Total completed projects 9
  • 6. 285 Apartments Total Apartments Sold (ThinkTree & Online Platforms) 106 Apartments Total Left (Builder’s share) 69 Apartments *Remaining Landlords Share – 110 Apartments
  • 7.
  • 8. • Project Name – Ohana 857 • Address - Old Madras Rd. Bengaluru • Phase – Phase 1 • Total Land Area – 4 acre • Number of floors – 20 • Number of Apartment – 285 • Bedroom Types – 2, 3 & 4 • Plot Areas – 2 BHK - 1280 sq. ft. to 1425 sq. ft. 3 BHK - 1590 sq. ft. to 2215 sq. ft. 4 BHK - 2545 sq. ft. to 2625 sq. ft. About Ohana
  • 9. Marketing Strategy for Ohana Social Media Marketing - Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. ● Media promotions on both Facebook and Instagram ● Taking campaigns live month on month. ● Measuring and Monitoring Campaigns on day to day basis. ● Multi-Variable testing based on the Feedback.
  • 12. Social Media Posts ( Facebook)
  • 13. Social Media Posts (Instagram)
  • 14. Marketing Strategy for Ohana Search Engine Marketing - Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Google ads – ● Search and Display Ads ● Text Ads ● Call Ads ● Static Image Ads ● Video Ads – YouTube & Google Network
  • 16. Marketing Strategy for Ohana Email Marketing - Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Lead Management using Zoho CRM and real-time Google Sheet - Lead management helps you to attract leads, nurture them in the best possible way, evaluate their sales readiness, and hand over the best bets to your sales team.
  • 18. Zoho CRM Leads Management
  • 19. Marketing Strategy for Ohana Website management - ● Technical and Front-end changes ● Landing Page Creation ● One-Time SEO - Every 3 months Reporting- ● Social Media - Paid ● Social Media - Growth ● Google Ads and Keyword Report ● Google Analytics Report
  • 20. Data Summary Total Amount Spent on both Media platforms: Rs. 10,76,494.54 Social Media ● Total Amount spend in 12 months : Rs. 386,606.54 ● Total Reach : 351,352 ● Total engagement : Increased from 0 to 4.25% - Not to mention all our campaigns are optimised to Lead Generation and Conversion than Engagement ● Total impressions : 789,585 ● Total Leads : 843 ● Cost per Lead: Rs. 458.6(Avg. over one year)
  • 21. Data Summary Google Data ● Total Amount Spent: Rs. 689,880.44 ● Total Clicks: 8864 ● Avg CPC: Rs. 67.94 ● Total Lead: 267 ● Conversion Rate: 3% ● Interaction Rate: 8.53% ○ Cost per Acquisition(CPA): Rs.3000 - Rs.4000 ○ Consolidated conversion data ○ Total Site Visits : 350
  • 22. Data Summary Results from Ads ● Total Sales : 13 closed, 3 in progress ● Total leads : 1110 ● Conversion rate : 1.4% ● Total amount spent : Rs.10,76,500 ● Total revenue generated : Rs.156,000,000 ● ROAS : Rs.144.91
  • 23. Date: 12 / 09 / 2020 thank you!