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2014 asae great ideas the future of component relations session
1. The Future of Component
Relations: A Strategic Conversation
March 10, 2014
9 am – 10:15 am
Hashtag: #ideas14 LA4
Cecilia Sepp, Association Laboratory Inc.
Trevor Mitchell, ARMA International
Amalea Hijar, American College of Cardiology
4. Environmental Factors
• Globalization
• Economy
• Federal and State
Legislation & Regulation
• Changing Demographics
• Impact of Technology
• Increased Competition for
Members “Everything”
• Meeting Expectations of
Value
• Organizational Priorities
and Component Relations
Strategies
5. Strategic Questions
• Who will your members
be?
• Where will your members
be?
• What will your
components become?
• Will your resources be
sufficient?
6. Principal Challenges
• Culture
• Need for New Business Models
• Resources for Component Support
• Volunteer Leadership Development
• Demonstrating Value and Return on Investment
7. Strategic Questions
• What obstacles exist to
reaching organizational
goals?
• Is value the same as
return on investment?
• Where will your new
leaders come from? What
will they want?
8. 7 Key Success Factors
• Engagement
• Communication
• Meaningful Programs and
Resources for Components
• Recognizing when to Sunset a
Component
• Accepting that Not All
components are Long-Term
• Creating Consensus and
Shared Understanding
• Strategic Planning in
Partnership with Components
9. Strategic Questions
• What structure is necessary
to best develop components
that serve member needs?
• What needs to change
within your association to
achieve success?
• How can your association
identify what is meaningful
to the shared experience of
members?
10. We’ve Identified . . .
• Factors impacting
associations and their
components
• Challenges to
organizational viability and
long-term progress
• Success Factors to best
utilize association
resources
12. Contact Us
Cecilia Sepp
Vice President & Client
Operations Officer
Association Laboratory Inc.
csepp@associationlaboratory.com
Amalea Hijar
Associate Director, Member
Strategy
American College of Cardiology
ahijar@acc.org
Trevor Mitchell, CAE
Executive Director, Member
Programs & Services
ARMA International
Trevor.Mitchell@armaintl.org