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Managing Your Product’s Social Life Integrating Social Media into your Marketing Plan Stacy Smollin Schwartz [email_address]
Three ways brands live socially Content Owned Content Bought Content Engaged
Too many brands focus on immediate results of “content owned”
An ongoing focus on “Content Engaged” offers unique opportunities…
… with potential high-speed payoff
Summary: how to live socially ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media is effective throughout the sales funnel Awareness Interest Desire Action Customer Service Engagement
Drive Awareness & Engagement  Virgin Mobile FreeFest Book the Band
Drive Engagement & Acquisition  Kickbacks referral marketing program
Drive Usage  & Retention Studio V
Customer Service Dedicated social channels for Care
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary: when to use social media

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