Consumer Lifestyle and Home Environment 2015

Consumer Lifestyle &
Home Environment
2015 Trend Insight Report

This report is the start-point for the year. You’ll find out
what’s driving change for householders, what motivates
them, shapes their taste and how they want to spend
their time and money.
You’ll also gain insight into what’s happening at home,
how technology and innovation are impacting home life
and what’s crossing over from commercial environments
like restaurants, hotels and offices.
Understand what householders will think, feel and do
in the next 12 months.
© 2014 Trend Bible Ltd. All rights reserved.

Who Seasonal is it for?
Overview
Autumn Designed to support Winter a range 2014/of sectors 15
and disciplines across industries
catering to the home and interiors sector including retail, manufacture, food and
beverage, FMCG, decor and technology.
Strategist Marketing Buyers Designers

Who is it for?
Use this report as the foundation of your decision making, helping
you understand what influences the consumer mood, ethics,
mindset and shopping behaviours.

Who is it for?
Develop appropriate, timely marketing campaigns based on sound
evidence. Learn about specific events or moods that will engage
your customer and how you can respond to them for maximum
commercial success.

Who is it for?
Back up your design directions, trend concepts and product
development with sound evidence. Use this report to reinforce
belief in your designs and demonstrate your understanding of
broader consumer concerns.

Rediscover
Exuberance
Nirvana
1
3
Still
2
4

© 2014 Trend Bible Ltd. All rights reserved. 1
Nirvana

Over-population
New Territories
Fuel Shortages
Futuristic
Making Space

For the home environment, design
cleans up; a reaction to our
over-populated cities,
over-crowded houses and
overloaded minds.
This new mood is extremely
emotive, providing us with a direct
response to our busy lives, taking
the clutter from our environments
and minds, encouraging us to find
peace and make space.

Envisaging a future in previously
inhospitable territories becomes
the stuff of real scenario planning
instead of sci-fi fantasy, as over
population pushes us to re-think
our habitats.

We are surrounded by objects that
are constantly fighting for visual
attention. Advertising, social media,
smart phones and entertainment are
becoming louder and more insistent.
In a converse reaction, designers in a
variety of industries are beginning to
explore objects that recede from our
attention rather than command it.

We gain foresight from the
development of Masdar City, a huge
experiment in environmental and
architectural technology in the Abu
Dhabi desert.
Visionary architects are preparing
for life in hostile and previously
uninhabitable environments, learning
from ancient tribes who have
survived in some of the world’s most
inhospitable territories and blending
their hard-won wisdom with our
technological expertise, to learn new
ways to move forward together.

We metaphorically and physically
retreat to bubble-like environments
where we gift ourselves time and
space for thought.
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Our decor is discrete to the point of vanishing: barely
visible against its surroundings and gently receding from
our consciousness.

Visual content - from art to movies - will reinforce the
idea of new habitats and futuristic territories and we
will become much more accustomed to the concepts
of light and space and adaptable habitats. Hotels
and offices may respond first; early indicators of the
adoption of this trend in commercial environments.
The mood is at once peaceful, precise, calming, clean
and clinical.

What will the impact be?
A post-consumerist mood is emerging where a clean design
aesthetic replaces an over-reliance on surface pattern. This
new pared-back approach to design begins to rival the vintage
nostalgia mood we have seen over the past few years as
consumer confidence grows stable enough to contemplate a
new type of visual language.

How should I be responding?
This trend allows for huge emotional interaction with
the consumer. Concepts that reference transparency
and simplicity, purity, peace and tranquility will resonate
with busy workers, city dwellers, and those who feel
they consume unhealthy quantities of technology and
information.
Strategist
Serenity, clarity, simplicity of concept, futuristic habitats,
future dwellings, air and clouds are all key narratives
you should communicate. You should be aiming
to capture the idea of retreat, escaping from over-crowded,
overloaded lives, pitching mental wellbeing
as equally important or more important than physical
wellbeing.
Marketing

Discover this story in full, along with our other
three macro trend insights.
Consumer Lifestyle and Home Environment
2015 Report - Available now.
www.trendbible.com/shop/

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Consumer Lifestyle and Home Environment 2015

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