1. Transmission Model Of Communication An in-depth analysis of Shannon and Weaver’s Model Approach to Communication. Created By: Trdat Bekyan
2. Table of Contents Introduction to the Transmission Model of Communication. Sender Encoding Message Channel Receiver Decoding Feedback Noise Conclusion to the Transmission Model of Communication. The End
3. Introduction to the Transmission Model of Communication One very important aspect about communicationis that it is impossible not to communicate! Communication is all about sending and receiving messages that can be altered by noise and given feedback. A message starts at an information basis which is transmitted and sent to a receiver. During this time, the message can interfere with noises, and finally be given back with feedback.
4. Sender The Sender holds the source of the message and is accountable for the success or failure in communicating. The Sender has more control of the act than the receiver.
5. Encoding Encoding is the procedure where the source takes the idea and applies symbols that can be verbal or nonverbal to send which correspond to the idea. Culture, gender, expectations, language, etc. can all play a huge part in the procedure of encoding.
6. Message The Message is what the sender wants the audience to know and is the actual content. Sentence structure, spelling, grammar, etc., are all aspects of a message.
7. Channel Messages must pass through a medium called Channel. The Channels of communication consist of sight, sound, touch, taste, and smell. Channels can affect communication greatly and must be chosen carefully. Writing a letter, sending flowers, or talking to a person are all different mediums.
8. Receiver The Receiver is the audience of the message. There could be a primary audience, who the message is for, or secondary audience, surrounding people who see/hear the communication.
9. Decoding Decoding is the skill of translating the message into symbols. It is difficult to understand the message exactly the same way the sender sent it because they are not identical. We can only wish it comes as close. Culture, gender, expectations, language, etc. that all affected encoding, can also affect decoding.
10. Feedback Feedback is the information that is sent back. Feedback can tell the Sender how you have decoded it by the way you respond to it.
11. Noise Noise can happen at any time during communication. It also disrupts or distorts the process. It could be physical or psychological.
12. Conclusion to the Transmission Model of Communication We must remember, “Communication effectiveness depends on the successful integration of all the parts of the process.”
