What is Instagram Stories? How do you use Instagram Stories for Business? Marketing with Instagram Stories.

1. H O W T O U S E I N S T A G R A M S T O R I E S F O R M A R K E T I N G
X Y L I F E S T Y L E B R A N D I N G . C O M

2. I N S T A G R A M S T O R I E S I S F O R E N G A G I N G
M I L L E N N I A L S A N D G E N X
• Brands have a new platform to engage Millennials and
Generation X with Instagram Stories.
• Instagram Stories is ideas for short story-telling Brand Narratives
using images and videos.
• In essence Instagram Stories is a glorified slide show, glorified
because it renders perfectly in Instagram feeds. So it doesn't look
or feel like a slide show.

3. I N S T A G R A M S T O R I E S I S F O R
B U S I N E S S E S O F F E R I N G L I F E S T Y L E
P R O D U C T S
• Generation X and Millennials crave stories and images that
engage them on their phones.
• Don't make a traditional advertisement.
• Instead use Brand Ambassadors to show a short story.
• Stories showing ambassadors using your product in a natural,
day in the life way are authentic and credible, and will attract the
affinity of Generations XY.

4. E N C O U R A G E F O L L O W E R S T O C R E A T E
S T O R I E S O F Y O U R B R A N D I N A C T I O N
• Another strategy for using Instagram Stories is to give incentive to
your brand's Instagram followers to create and share stories.
• These stories should show the follower using your product of
course.
• A contest that offers a prize, such as a discount or free product is
the way to motivate followers to create Instagram Stories that
market your brand.

5. L E V E R A G E Y O U R H A R D E A R N E D
F O L L O W I N G B Y U S I N G I N S T A G R A M
S T O R I E S
• The dizzying plethora of social media platforms makes it hard for
marketing executives to focus spend and attention on the one
effective for their brand.
• But Instagram Stories is different because it lets brands leverage
their hard won Instagram following.
• The Storytelling approach is ideal, and is an easy way to reach an
opt-in audience of followers without additional spend and time
adding followers.